Twitter announced last May a series of changes to its platform and for them: on September 10. After its launch, many users were somewhat surprised by expanding the 140-character limit so representative of the microblogging social network, as a measure to facilitate its service to the user.
But let’s see in a few steps how some of the main changes in Twitter that we have known during 2016 work. Some are already active. Others will still have to be launched in the coming months.
Muted Words
In 2016, Twitter announced the tool activation that will serve to control and report inappropriate messages and has also improved its abuse policies.
Thus, in addition to doing more this year we have seen the appearance of Muted Words: with it you can silence not only accounts, but also specific keywords and phrases in notifications and conversations. To use it, users will only have to access Settings>Notifications and select the words they want to mute.
Welcome messages and automated responses on Twitter
In 2016, Twitter launched that they can be incorporated into the Direct messages within the app to guide the user while establishing human contact or solving simple questions through automation.
Get faster and easier help from businesses. Try it now with and .
— Twitter Marketing (@TwitterMktg)
Media Studio, the new identity of video.twitter.com
The new from Twitter, which replaced the video.twitter.com website, which was already available to users and brands, but in one place.
In any case, this Media Studio did not arrive alone: in 2016 we also discovered Twitter Amplify Publisherthe tool monetization (ads that are shown before the video is shown) for creators, it is now available for approved creators in the US.
Twitter Dashboard
As we explained to you in July, the new Twitter Dashboard was born so that companies can more easily manage the interaction with their followers on the 140-character social network, save time and optimize your twitter account.
As described by the company itself in its presentation, it is “a powerful tool designed to help businesses connect with their customers and with the community. For now, Twitter Dashboard It is free, and it is available for iOS and PC and is in beta stage.
Goodbye Lead Generation Ads
, . This ad format allowed brands obtain the personal data of the user, with cards that functioned as registration landing pages.
Twitter launches its Moments feature, bringing it to mobile
One of the great novelties of Twitter 2016: , and which became popular during the Rio Olympics.
Given its success, in early December Twitter decided to integrate Moments for mobile devices, seeking that users generate more content and that the permanence within the application is longer. As we explained to you back in the day, using Moments is quite simple:
- You must select a tweet, go to details and create a story.
- then you must go adding other messages that you can search in the social network with the use of keywords or in your own previously uploaded content.
- You can sort the tweets, change the background color, the title, the cover image and when you’re ready you can share it. The result can be so funny
Videos longer than 140 seconds
on Twitter during 2016: until June the length of the videos was limited to 30 seconds, today anyone can create and share videos of up to 140 seconds on Twitter. This extension of the duration of the videos was accompanied by twitter engagement, a new standalone app for influencer creators that will help them engage with their fans as well as grow and maintain their audience. Thus, creators control the interaction and offers them a second analysis of how their Tweets are performing in an easy way.
Media mentions and files will no longer count towards the 140 character limit
Without a doubt, the most striking changes, and that affect one of the basic characteristics of Twitter:
1. Longer Tweets
Twitter already allows you to write longer tweets, by excluding mentions (as long as they appear at the beginning of our tweets)images, videos and animated gifs of the traditional limit of 140 characters. When writing a tweet, only the written text will count within the 140 characters.
The exception to this new Twitter rule are links, that will be included for now within the 140 characters, as we extract from
2. Answers
The option to publicly reply to someone (which was done with the username preceded by .@) will not now be shown in the text of the tweet, and up to 50 people can be mentioned. If you want someone you’ve mentioned to see your tweet, you’ll need to , and add your reply. Another novelty within the new uses of Twitter.
Twitter hasn’t really changed the rules about who can see your replies, because new tweets that start with an @ aren’t really considered replies. The only people who will see such a tweet on their timeline are those who follow you and the other person.
3. Specific mentions
If you use specific @mentions (not replies to users) within your tweet, they will continue to work the same way as before, and will count as regular words within the 140-character limit.
Twitter 2016: the year it tried to simplify its service
Twitter’s new features don’t just come.
These updates are intended simplify your service and thus attract new users to your platform. On other occasions we have spoken of a certain stagnation of the microblogging social network with respect to others, so the new measures are presented as an alternative to try to go back in terms of billing and audience.
To do this, the social network has sometimes used and modifications that can improve the interaction between its users. A year ago Twitter ended the 140-character limitation on direct messages. Now it is the turn of the tweets themselves, which by not counting multimedia files or mentions, They allow the user to express himself in a more casual way.
Even so, we will have to wait a few months to see if this series of measures are effective and if Twitter will finally be able to take flight. As we once explained to you, there are neither one nor two voices that warn of .
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