The category of clothing and accessories has been growing at a constant rate in electronic commerce. In fact, during 2015 this category was the best-selling among all Cloud Stores, with 47% of the total.
In today’s #MiTiendaNube questionnaire we invited Carolina, from the store, to tell us how she managed to position her brand, increase her audience and triple her sales.
Source
Vadeka was born under the concept of creating a different shopping experience for its customers; We seek to add “magic” and excellence to everything we do, offering not only quality products and exclusive design (with photos aligned with our aesthetics), but also unique packaging and personalized and constant attention. The online store opens up the possibility of exploiting all that magic to the fullest.
initial fears
There were many challenges, such as calculating a certain stock for the store, managing the means of shipping, payment methods, things that we had never done before. But our biggest challenge was always looking for a differential. What is going to make María Lopez buy our product and not that of the other five hundred online fashion accessory stores? And that’s where we are, in the constant search and innovation of the differential. Challenges are good, because they keep you in a constant dynamic that pushes you to improve yourself day by day.
the first sale
I remember the first sales, the anxiety generated by the fact that everything went perfectly and that no customer was dissatisfied. I read and watched tons of tutorials, and at that point it all worked out great! Of course, after a while we polished various things. I am quite obsessive and I believe that you can always innovate and improve. The important thing is to do the best you can at the time, give room for originality, and that the client never has to pay for someone else’s mistake.
Most used marketing strategies
We invest in directed towards the segment in which our target is, and we use Instagram a lot, which today is the social platform that has the most influence on our target audience.
Preferred payment gateway
We chose MercadoPago. It is a very reliable platform and they provide a wide choice of payments.
Business growth
In the last moment we tripled sales through our Tiendanube and we continue to develop new strategies to keep them growing.
Tips for other entrepreneurs
My advice would be to set clear and strong goals and give room for fear. Fear well faced is the most powerful engine to start any business.
Are you looking for a reliable platform to sell clothing accessories online? and access a simple and complete solution.
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