There are those who thought that the low cost fashion It was the heritage of the big companies, but Valentine It’s the exception that confirms the rule. This small company founded in 2015 in Elche has carved out a niche for itself in the market thanks to its specialization in feminine fashion and in a middle class target looking forAnd it seems that his approach has worked. Now, what are the secrets of your eCommerce? Let’s check it out.
Valentina’s online store, serious and easy to navigate, but with some faults
Lately, it is common for fashion eCommerce to opt for the White background with black letters. This is the case of Valentine, which covers this aspect with remarkable professionalism in its . At the top, you have the menu of options (news, collection, accessories, shoes Y outlet).
Once you display the menu, you have the complete list of products with photos high quality. It indicates the Actual Pricethe reductionthe sizes that exist and a short description with his composition. Finally, you can directly add the product to the cart. The only aspect that I miss is a somewhat longer description that could encourage potential buyers.
Another point that is strikingly striking is that you can’t go directly to the profiles of . You will see from the beginning the opinions of the clients and references in the press, but there should be this element. This is a point that the company urgently needs to improve to increase the of your potential customers.
How to buy in the online store Valentina
Valentina’s online store is an eCommerce that stands out for its speed in delivery of orders. The vast majority of the products it serves are delivered in less than 24 hours. This is one of the competitive advantages of the company, although they take care of their health by warning of the possibility of deliveries with a maximum of 72 hours. On the other hand, it should be noted that the fixed shipping price in the Peninsula is €3.90. The Payment Methods accepted are credit card, PayPal (with surcharge) and wire transfer; In some cases, there is the possibility of splitting the payment.
conclusion
Valentina’s store makes the difference more for its business model than for eCommerce. The fact of being designers and offer adjusted prices means that it has gained market share, in addition to the speed. However, they have some aspects that to improve. First of all, they have to bet on the social networks And in second place, expand descriptions of the product sheets. We hope that, in the coming months, they will correct these details with the aim of improving.
- Price: 8 (this is the point for which it stands out the most and the shipping costs are affordable).
- Catalog diversity: 7 (the design work they do allows them to have a varied seasonal offer).
- Confidence: 7 (they have good press and digital reviews).
- Short delivery times: 7 (although most cases are less than 24 hours, they set a limit of 72 in the Peninsula).
- Low shipping costs: 8 (they have a linear fee for the Peninsula, lower if you buy several garments at once).
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