Barely a month ago, , the well-known Barcelona fashion company with a tropical name, was involved in a bitter controversy following the announcement of the presentation of his new clothing line: Violet (either Violet by Mangoas preferred), a new brand from Isak Andic’s company with garments from sizes 40 to 52.
Violeta by Mango Discrimination or specialization?
The protests were not long in coming. Press articles revealed the disgust generated in different sectors of society because of what was understood as a clear discrimination/stigmatization of such a broad sector of the female population as that of women with sizes above 40.
mango reacted quickly before the , which came to gather no less than 50,000 signatures. The company assured that “Violeta by MANGO is a new brand (…) with the aim of meeting an existing demand in the market by offering a fashion collection with an extension of sizes up to 52”»
In any case, as soon as the online store was opened, the debate started again. And for sample, two buttons:
That is exactly the center of the controversy. What do we call plus size? The debate is served!
– Real Women by MIA (@realwomen)
I am afraid that for this is the case, the controversy is served!
— of a woman (@ofWoman_es)
Violeta: physical and online store
Controversies aside, Violeta by Mango’s online store is now up and running, as well as the first physical stores: Four in Spain (Marbella, Seville, Santiago and Barcelona), one in Italy and one in Turkey. Among the plans of the Catalan company is the expansion of Violeta to other European countries such as Germany.
eCommerce itself is under the umbrella of , and It is barely differentiated by a discreet touch of color… (surprise!) violet on your menu. It is made up of five sections (garment, bags, footwear, accessories and catalog) among which the 400 designs that make up the new collection. The general conditions, the help and all other elements outside the catalog are common and shared with Mango’s online store.
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