We have been analyzing for you for a long time a spanish app dedicated to the sale of second-hand objects that it provided as a differential value a social nuance accompanied by a curious touch of geolocation. Actually, it was a very logical proposal in a situation like the current one, in which many citizens have the urgent need to sell (and buy) second hand objects with which to increase their economic resources.
Now, however, after experiencing remarkable growth, Wallapop is trying out a surprising campaign: Wallapop goes to dating
Wallapop: second-hand items…and a social network?
A dating app from an eCommerce of second-hand objects? Although this is not the premise with which Wallapop devised his campaign #wallasingles, this popular used goods trading app has decided jump into the controversial world of dating, with a proposal aimed at achieving notoriety in .
The mechanism of this campaign is very easy: the user must put a product on sale in the apps, and accompany it with a photo in which it is he who shows the product. Once this is done, you will need to add a description in which, in addition to the product itself, detail its strengths, and accompany it with the hashtags #wallasingles. In this way, the user will officially become part of the first Wallapop Singles Collection.
Actually, if you think about it, this strange Wallapop campaign for next Valentine’s Day is not so strange in an application that has based its success on the interaction between its users, with the incentive of being able to meet and talk to those who are in a closer area thanks to geolocation. A proposal that, once again, unites social networks and eCommerce, and that arrives in full swing of dating pages
“Our experience with users tells us that more and more people use the app to discover profiles of people similar to their tastes, based on what they sell through Wallapop. The new collection does nothing more than respond to the behavior we perceive in users, and encourage them to use our platform in increasingly creative ways” (Agustín Gómez, CEO and co-founder of Wallapop)
The New Singles Collection It will be active on Wallapop until February 14th. As an incentive, Wallapop will raffle €500 among users who include their profile in the new collection.
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