Web analytics – .com

Web analytics guide in which we see what data to look at, how to interpret it, and which reports are the most important for our online project.

Here I have gathered the cycle that I dedicated to web analytics. In this way you have it at hand to consult the 10 key steps that I recommend:

  • : Let’s start with the basics! How do we know if we have quality visits? What’s the difference with the sessions? And the users?
  • : What difference do they have from visits? What can we know about them? How to take action based on what those reports tell us?
  • : Now that we are clear about the visits and users, it is time to analyze the technology of our users. Browsers, OSs, resolutions, etc.
  • : Where does the visit comes from? Channel, source, medium, campaign… What are our main sources of recruitment?
  • : How do the visitors behave? And because? How long are they on the web and what do they do during that time?
  • : Let’s look at one of the most important reports: Conversions. And we start with the objectives. How to set them? How to follow them?
  • : We are talking about eCommerce reports, essential for any type of online store to see its evolution.
  • : Let’s discuss multi-channel funnels, which will help us avoid making bad strategic decisions and understand assisted conversions.
  • : We continue with the attributions of the conversions. Which channel takes the credit if several have participated?
  • : Finally we see how to do an initial analysis of a client’s Analytics account for the first time. What to look at first?
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I hope you enjoy the cycle, that it helps you to analyze your project well and above all to take action. And remember that if you want to learn more, you can take a look at the following courses:

You already know that if you subscribe you will have access not only to these 5 courses, but also to all those available on . Go for it!

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