To find out about the big issues and keep up with the most popular news on a global level, you don’t need much: you just need to enter Google, since its powerful search engine has been able to attract millions of people who connect every day to use it as a maximum guide, not only to find out the address of a website or learn more about the life of a famous person, but also to be aware of the latest news and everything that moves the world. Knowing the most searched words in Google allows us to appreciate a clear reflection of our reality and present and future trends.
Of course, the most searched words in Google are also a powerful tool for any marketer and anyone who needs to know the most common current concerns in different markets. If you have ever wondered what people are looking for online? o How do people use Google to learn about trends? you can find answer with the study that :»The most searched words in Google – Trends 2020″.
The report analyzes over 20 billion keywords with the latest trends and offers data with the most searched words in Google in Spain, Mexico, Colombia and Argentina in addition to sharing relevant data on these searches globally.
The most searched words on Google in Spain
In Spain, the top 10 most searched words in Google is carried out by the , news media, email and football. This is the ranking with the average monthly search volume for the last 12 months:
Other of the most frequent search results in Spain this 2020 have been:
- Most popular news sources: El País, El Mundo, La vanguard, ABC, El Confidencial, Marca, As
- Most Wanted Retailers: Amazon, El Corte Ingles, eBay, Zara, Decathlon
- Video and streaming platforms: Netflix, Amazon prime video, Twitch
Most searched questions on Google Spain in 2020:
As a next step, SEMrush explored how the interest of the general public has changed during this 2020, focusing on the keywords with the highest increase in searchesreflecting the new trends that have emerged and continue to this day:
In addition to the expected «covid 19», in Spain the video game “Valorant” became one of the most trending keywords in 2020, while many people inquire about the “temporary erte”, due to the concern of many people regarding their jobs.
Search trends based on global data
The study categorized the top 100 global searches in order to reveal people’s biggest interests in the world.
As you can see, heMost of the queries are related to translation, social networks, entertainment, shopping, weather and news.
Among the most frequently asked questions in the “social networks” category, there are the words “Facebook”, “Instagram” and “”, on the other hand, in “entertainment” YouTube has overtaken Netflix as the most frequently used termwhile in Spanish-speaking countries this category continues with the online anime platform “Anime flv”.
Within the “Shopping” category at a global level, the companies that are most searched for on Google are Amazon, eBay and Walmart, while the fashion brand Zara has managed to reach position number 20 in this category worldwide, being the only fashion brand appearing in the top 50 top searches.
Gambling, travel, finance and sports have become true trends during the contingency within the online world, and of course the word “Coronavirus” has created a domino effect this year, as virtually anyone has consulted it: more than 60 million searches per month in 2020 support their leadership, and this is the only uncategorized trending topic within the top 100 searches on Google.
As for the most consulted questions in Google worldwide, they cover a wide range of topics, ranging from “How do you say in English…?”, “What time is it?”, or “What song is it?” , however there have been some curious:
- What are pretzels?
- Who is Son Goku?
- Why is the sky blue?
In addition, at a global level and as a trend that comes from 2019 in all countries, there is the question What is the Keto diet? with more than 280,000 searches, and What is the coronavirus? is a question that is asked on Google more than 300,000 times a month.
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