2018 has been a year full of learning and changes which included the Internet giants. Today we want to give you a tour of Google’s updates and new features in 2018 in which he presented great novelties both for his users and for advertisers.
What happened to Google in 2018
January
Google Pay: a new mobile payment service
The internet giant began 2018 by unifying its payment platforms and Google Wallet and integrate them with Google Pay: the same services but in a single product. With it is much easier to use the payment information that has been saved in the Google account and with it streamline payment processes in a safe way.
Google changes the rules of remarketing
A big change for him: one of Google’s changes in 2018 was integrating a single panel for the control of ads within the “My Account” section in the user settings.
With this, users can mute some of the ads that are displayed on Google, on websites and in mobile apps including dynamic remarketing ads through the function “Your Reminder Ads”. There, users will be able to see a list of all those companies that currently offer them remarketing ads through the Google advertising network, and choose to silence them individually.
Although with this new control panel it could be said that fewer ads were shown, it was also achieved improve and performance of advertising campaigns.
April
A new “More Results” button is integrated into Google search
We’ve launched a new “More results” button that makes it easier & faster to get more search results on mobile. Now additional listings load below the ones already being viewed, rather than the old “Next” button that would load an entirely new page….
— Google Search Liaison (@searchliaison)
The infinite scroll came to google search through your button “” that managed to improve the user experience in its mobile browser interface. With this button instead of loading another page at the end, users have the option to upload them on the same pagegaining more control over the total results they want to see.
May
Google Jobs arrives in Spain
After a year of intrigue about how the internet giant’s online would work, we learned that it was only available in the United States. A tool that gradually expanded its reach until it was finally possible to use it in Spain under the name of .
To use it, you only need perform the search on your main portal: You can get results by typing directly in the search bar “Google Jobs” or refine it with the activity you want to perform.
The browser will show you a dropdown menu with which it will show you the available job vacancies near your location. Although all the results are obtained from third-party sites, you will have the advantage of having them all at your fingertips from one place.
July
Google (finally) takes page speed into account for its mobile index
It is no secret to anyone that the mobile has managed to position itself as the preferred gadget of users, and Google, being well aware of this preference, decided to prioritize mobile search based on page speed for its
The Speed Update, which enables page speed in mobile search ranking📱, is now rolling out for all users!
More details on Webmaster Central 👉
— Google Search Central (@googlesearchc)
Yes ok the mobile speed of your website is essential to improve the user experienceis not the only factor that is taken into account when ranking websites.
Search intent is still one of the most important factors, so don’t forget that your content is excellent and relevant to the search that matches you, but of course performance can affect user experience, so the mountain view company encourage developers to create better mobile versions of their websites, such as when using their
To know the speed of your website, Google has a tool called , which will reports how fast your site isboth on mobile and desktop. In January, Google updated this tool in the anticipation that since the mobile index will now take speed into account, it will be a good idea to check it out.
It is now possible to send and receive money through Google Pay
Just a few months after it emerged, it can already be used for send money to friends and family, in addition to allowing add flight boarding passes and event tickets.
With these new features, in addition to being able to split the bill with up to five people different, you will also have the possibility to save your tickets to shows from compatible apps, such as , in addition to boarding passes from companies such as Vueling, which will soon be joined by others internationally.
The CEO of Google defends himself after the billionaire fine of the European Union
After announcing that Google would have to pay 4,343 million euros for forcing mobile operators and Android device manufacturers to their servicesSundar Pichai announced that the company
The CEO of Google assured that thanks to Android “a typical mobile comes preloaded with up to 40 apps from multiple developerss, not only from the company from which the mobile was purchased. If you prefer apps or browsers, the preloaded ones can be disable or remove them easily and choose others, including some of the 1.6 million that have been created by European developers.
In this way, the CEO of Google affirms that the decision made by rejects the business model that supports Android, which “has created more options for everyonenot less”.
September
Google Discover: an innovative way to present searches
arrives as a personalized feeda kind of social network for users of mobile devices find news based on your interests and your search history, plus they’ll be able to save content from their feed into topic-based collections.
In addition to seeing a list of links, in Google Discover can also find news, content focused on photos, and of course.
In addition, they will start appear more frequently in search results, and Google will begin to use it in order to create stories on specific topics such as those related to celebrities.
October
Home Hub: Google’s new smart speaker with a screen
The war to position the personal assistants of the internet giants is raging, and every day they promise new features to capture the taste of users.
Google is a new touchscreen smart speaker model that facilitates the visualization of the content, and with it Google seeks to compete with the rest of the smart speakers with screens that have been presented in recent months.
But as a negative point, Google Home Hub, unlike and the new does not include cameraso it will not be useful for making video calls.
Goodbye Google+
One of Google’s big changes in 2018 was the goodbye to its Google+. After several years of struggling to retain its few active users, an error in its security system leaked the personal data of around 500,000 users of this platform.
According to , the error was detected and fixed since last March, and was attributed to a code change, but no evidence was found that no developer has abused the API or that the leaked data has been misused.
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