Links, links and links, such is the life of an SEO. You can get many different websites to link to you, but if they use an anchor text that Google considers toxic, you may not be doing your website any good. Calm down, today we tell you what is the anchor text and how to optimize it.
What is the anchor text
It is certainly something very important in the world of SEO, but what exactly is anchor text?
An anchor text, or in Spanish, anchor text, is the word or phrase in which a link to a URL or a section of it is placed.
Therefore, when referring to the anchor text we speak of the clickable element within a text or from a multimedia file to which a hyperlink is associated. Adding anchor text is easy as most text editors have tools to quickly add anchor text. However, if your text editor does not allow it or you are trying to do link building in forums or commenting on other websites, you can add it with html code:
How to optimize anchor text
In any link building strategy you have to define the anchor text And keep in mind that you can’t always use the same text for all incoming links to your website.
The anchor text tells both Google and anyone who sees the link the theme of the content to which it leads, so it is interesting to use the main keyword of our website as anchor text. But be very careful with this, as we have been warning others, Google has long been aware of this trick with which we enhance the keyword of our website. Many pages put massive links with his sensational keyword and now they are sunk in the well of oblivion because the inscrutable stick of Google spares no one. So that you don’t also fall into the error we tell you how to optimize the anchor text.
To develop our strategy for optimize anchor text different variants have to be considered and implemented.
Anchor text with main keyword
We advise you not to use it massively in each link you put or get, but using your main keyword as anchor text is a good action to carry out in some links, especially if you pay for them on platforms like the one you can put your link in a blog with a lot of authority.
Anchor text with brand word
Use the brand word or website domain as an anchor text is not a bad idea either, especially if you want to enhance this. You would not be the first to appear on the first page of Google for a keyword but not for its domain or brand name, this usually happens when it is too generic, perhaps focused on an SEO strategy of trying to position the keyword using the url and sacrificing the branding part. We also include in this section those anchors that are simply the url, with their wwwits http and its two sidebars.
generic anchor text
The classic “Click here to learn more” either “this website”. Until a few years ago, this was the worst anchor text with which they could link to you. It does not provide valuable content to Google, nor to the potential user who can click, however it is one of the most used on websites around the world. This is why Google considers it a nature bond and by which he understands that you are not using an aggressive link building strategy. Do not worry too much about carrying out this strategy since, as we have indicated, it is already one of the most used, so if your website has a bit of authority and, above all, valuable content, it is likely that someone will place this type of anchor text on their website pointing to yours.
Anchor text for the user
All these techniques are very good, but, although sometimes we forget, in addition to Google, we write for a user who is looking for information or wants a service. It is important to make a attractive anchor text that invites the user to click in it, especially if you carry out an internal link building strategy to enhance the time spent on your website and avoid the blissful bounce rate. So if you’re good at clickbait and choose the words well I encourage you to do it, but in moderation, I don’t think you want to end up like these creepy or worse, annoying the user.
play with words
One last piece of advice is to play with words and use synonyms to not always include your exact keyword which can make Google Penguin, the algorithm responsible for off-site SEO, penalize you and also make it less attractive for the user to click. If you have, for example, a gardening website and you write an entry on your blog, it will be more attractive to include a link in “the first garden plant I bought” what in “buy garden plants”always well cohesive with the text.
Ultimately, what to try with the anchor text is that there is variety. Think of it this way: if 100 websites link to yours, it would be very difficult for all of them to agree on putting the same words as anchor text, right? This is what Google considers to be unnatural linking and so don’t be surprised if it penalizes anyone who does it.
Everything clear and ready to destroy the anchor text? You can leave me your doubts in the comments.
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