Within each web page there is a large amount of information that we can collect, but sometimes it is difficult because we cannot have real and objective data. For this, there are tools that facilitate the analysis and collection of user information.
Today we bring you one of the most powerful tools for web data analysis, Hotjar. This platform includes a series of essential analytical features that help us visualize the behavior and interaction of users who browse our website. So it will help us make decisions based on this real data and optimize the CRO or Conversion Rate Optimization.
The CRO is an activity that focuses on the analysis and improvement of the conversion rate of a web page. In other words, the CRO tries to improve the performance of a website and get users to execute actions that we have previously defined as objectives, whether it is filling out a form or buying a product. To do this, a study of the metrics that we obtain from users is carried out through measurement tools such as Google Analytics and Hotjar.
Do you want to know more about this tool? Let’s see the features and everything you can do with Hotjar to improve your CRO. Continue reading!
How does Hotjar work?
After knowing what exactly it is, we are going to detail the main features and what you can do inside it.
To see the user behavior you have:
- Heatmaps or heat maps where it visually shows you where your users click and where they go.
- Recordings: You have video recordings of user sessions on your page and you will see how they interact with it.
To see user feedback on Hotjar you have:
- Surveys: It allows you to ask users why they have or have not performed a certain action, and you can also invite them to fill out a form to ask for their opinion.
- Comments: It also allows users to leave comments on the website, detailing what they like, what they hate or what they are indifferent to.
Heat maps or Heatmaps
Heatmaps are one of the main features of Hotjar, they offer you detailed information about user behavior. The heat map shows the areas that are viewed the most, where users click or the number of times they have clicked on a site. At a glance you can see the areas of the web that are of interest and those that are not.
It is also very useful to know, for example, if the user is interested in a post that you have written. Or in the case of an ecommerce, if a product is eye-catching, if they see the images or the features.
Visitor Recordings
Hotjar allows you, in addition to heat maps, video recordings that have been recorded on user behavior on our website. These videos offer much more information since you see how they interact with the elements of the web, if they scroll, see where they direct the mouse or if they move the screens of their mobiles.
So you can analyze and better understand the user experience from their perspective. It will help you get a clear understanding of whether the site is well designed, or if there is a problem with conversion or readability.
opinion polls
One of Hotjar’s strengths is that it combines behavioral analytics and user feedback.
To get a real opinion and feedback from users, Hotjar has the option of opinion polls, these allow you to ask users why they do or do not perform certain actions.
This will help you understand if they’re having trouble viewing something, why they’re not clicking a button, or why they’re not filling out a form.
Comments
This feature includes a tab on your website that users can click to leave comments. Thus, the user can assess the experience on your website positively or negatively.
conversion funnel
Another of the functions that Hotjar has, are the conversion funnels since it allows us to see at what point the users are leaving the conversion process.
These metrics are necessary for any web page and especially if it is an ecommerce, because a funnel can be from an unfilled contact form to an abandoned cart.
Advantages of using Hotjar to improve your CRO
Once we have seen all the features that Hotjar has, we can highlight the main advantages of using this tool:
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- Visualize user behavior: With heat maps and recordings we can visually see how they navigate within our website and analyze their activity.
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- Analyze what works to improve conversion: It helps us see what works within a page or detect where the user goes.
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- Perform AB test: You will be able to carry out test studies to plan and optimize your strategies well.
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- Listen to your client: Surveys allow you to collect information directly from users.
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- Pricing plans tailored to you: They have a division of price plans depending on whether it is for a personal project, company or agencies. In this way, you will only pay for what you need.
Conclusions about Hotjar
As we have mentioned before, Hotjar includes multiple analytical features that help us optimize and understand the user experience within the website. With this tool we can analyze and understand all the data reported by heat maps, screen recordings and user surveys. So we consider it to be a very powerful tool to help us optimize and improve the .
What do you think about Hotjar? We read you in the comments!
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