The thin content is a basic in the dictionary. The concept arises from algorithm , which was introduced by Google in 2011. This algorithm was implemented to prevent poor quality content from seeking a good ranking. Therefore, it brought with it a new structure in the ranking factors in the search engine.
Google’s update changed the rules of the game, both in the way of approaching content creation and optimizing it for SEO and SEM. This is when thin content is born, referring to the content that Google does not like, the one that considers low quality and, therefore, the one who does not want to position himself in the top search engine positions.
Types of thin content
There are several types of poor or low-quality content:
- Automatic content: As its name suggests, it is an automatically generated content. This type is the easiest for Google to detect, because it tends to have misspellings, inconsistencies, and poor translations.
- Duplicate or stolen content: plagiarism is detected by a Google algorithm but it is not only advisable to avoid it by improving SEO; but it also implies a breach of the law and supposes not respecting the sources of information and the authors.
- The gate pageseither doorway pages: are the practices that consist of putting the keywords of a web many times and without meaning, with the aim of redirecting traffic to the web, even though this content has no value.
How this content influences the traffic of your website
As explained on the Aplazame blog, it can have a very negative impact on your web positioning. Google’s panda bear does not spend a single time when it comes to penalizing this type of practice. Therefore, if you are looking to gain visibility, you should avoid doing this type of practice at all costs.
But not only will Google dislike you if you practice thin content. Readers who come to your page and do not find the information they were looking for, due to lack of value, cross your website and your online reputation will plummet.
Tips to get rid of thin content
Rewrite or expand the contents
A starting point could be that you expand or rewrite those “weaker” content that you currently have on your page. Inquire again about these topics, in search of updated information and data, to expand and update them. We recommend writing long content, of 1,200 words, they are better positioned. These will give the option to complement more and better information.
In addition, we advise you not to go overboard with the repetition of the , add more so as not to go overboard with over-optimization.
You must create original and unique content
We have to offer the Google panda original and unique content, that’s their favorite dish. It must be unique, created by you and must answer specific questions from your target audience. This is not an easy task, but it will always help you to add data about your own experience, since it is something that you lived through, it becomes unique. Also, add opinions, comments, or they can give you added value.
This type of content is unique, it will give you authority and, most importantly, you will gain the trust of your readers, because it is a third party talking about your product or service.
The content must be eye-catching
In order to stand out in a sea of similar content, you must hold on to visual support. Use striking images, explanatory videos (audiovisual pieces attract a lot, the audience is used to Instagram), audio notes, tables, graphs, infographics (ideal for a data study) and break the schemes a bit in the way of presenting the content. content, as long as your brand identity allows it.
Please make the content useful.
This is obvious, but just in case I remember. The content must be useful for the readers, as well as: direct, clear and easy to read. Add relevant and contrasted information about your keywords, which you can find on reference web pages. It is important that if you are going to take information from one of these websites, you cite the source.
If you add anecdotes and data from your own experience to this, you will get perfect content for your readers and for Google. If you put this into practice and run away from thin content, it will be great for you. Tell us if these tips have been useful to you.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus