In the huge universe of applications that we can choose for our day to day, WhatsApp has a leading role. We use it to talk to family, friends, colleagues, and of course we also use it to talk to leads and customers.
If there is something that this platform knew how to channel very well, it was the growing need of businesses to provide a response to their users through this channel. Today, companies can do it through different tools, being the whatsapp link one of the most popular.
However, it is not the only alternative; Therefore, if you want to add this app to the omnichannel strategy of your online store, a very interesting option is the widget by WhatsApp.
You have no idea what it is? Don’t worry! In this note we tell you what it is and what advantages it can offer your business. 😀
In addition, we will discover what are the differences between the WhatsApp link and the widget.
WhatsApp link and widgetWhat are they?
The WhatsApp link, also known as click to chat or click to chatis a function offered by the platform to be able to start a conversation with people who are not in your contact list.
It’s basically one of the whatsapp tricks that facilitate interactions between brands and users. Since it allows you to open a conversation window in the app through a link.
Today, many companies with an online presence use this feature. This is due to the possibility that people interested in their products contact them through the application. Without a doubt, it is a very practical and simple alternativealbeit with limitations.
If you want to go a step further and incorporate this messaging app so that it adds real value to your strategy, the widget of WhatsApp may be what you need. But what is this tool?
The is a resource that is integrated into your online store, website or . By incorporating it into any of these sites, the user who browses the page can be contacted through the application and have a conversational experience like the one you usually have with a friend or an acquaintance.
But that is not all. Add the widget of WhatsApp in your store allows all user information is recorded in one placesince it integrates with your CRM and thus the data is visible to your entire team.
Here we tell you everything you need to know about a CRM:
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Main differences between the link and the widget by WhatsApp
It may seem that up to here the WhatsApp link and the widget they are practically the same, but the truth is that there are notable differences between one tool and the other.
The WhatsApp link is a link that the user can click to open a conversation and interact with your business. You can create a link by phone number. If you have multiple vendors, they should all use the same number and therefore the same device. Only then will they be able to serve users through this medium.
I included the link to WhatsApp on Linktree! All about this tool here:
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With the widget of WhatsApp there is auto-assignment of advisors. This implies that when a person browses your store and uses the widget to make an inquiry, that conversation can be automatically routed to the advisor or advisors you select. Added to it, you can add multiple phone numbers to guarantee the immediate attention that the user requires.
Another difference between the link and the widget of WhatsApp is related to the management of the information of the leads. With the link, the data collection must be done manuallythat is, you have to extract the most relevant information from each conversation and upload it to your CRM to have all the interactions with your potential clients registered.
Instead, the widget of WhatsApp integrates with the CRM that you use in your business. This allows you to keep information in one place, always available for anyone on your team to access.
Thus, all your advisors will be able to quickly be aware of the interests and needs of each user. Which means more chances of providing the answer than the lead or the customer waits.
widget WhatsApp and the leads enriched
There is a difference between the link and the widget WhatsApp that is key, we talk about the leads enriched. To begin with, a lead enriched is one that, in addition to giving your personal and contact information, provides extra information about your query.
With the WhatsApp link, the user contacts your business directly. What you receive is a message from someone who you don’t know his name, where he’s from or why he’s writing to you, unless he makes it clear when contacting you, something that doesn’t always happen (almost never happens 😐).
through the widget of WhatsApp, the user accesses a initial contact form that has the same aesthetics of the messaging application. This allows various information to be obtained, such as: origin of the contact, reason for consultation and personal data. In other words, when you receive the user’s message, you can automatically find out his name, where he’s from and why he’s contacting you.
This, which may seem like one more difference between the link and the widget WhatsApp is not, at all! Why have more information about a lead means more opportunities to provide the response you need and, therefore, more likely to close sales in your .
The best thing of all is that this information later goes to the CRM that you use in your business and is available to the entire team. In this way, if the conversion is not achieved in that first interaction, you can follow up and contact him later with relevant offers and discounts based on your interests.
WhatsApp, the ally of your online store
WhatsApp was born in February 2009 and since then it has not stopped growing. In 2014 it became the property of Facebook, when the messaging app had 465 million monthly users. In February 2020 it will be: 2,000 million users per month! 🤯
But that was not all. A year later, WhatsApp numbers continue to grow: . Definitely, the app is the channel where people want to interact and that is why it is very valuable for businesses.
In this favorable context, the company decided to launch its version for companies called . This is an app, also free, that began operating in 2017 with the aim of helping small and large companies to interact with users instantly.
In this way, it provides tools that are not available in the personal version. For example, the possibility of automating messages, organizing and segmenting contacts or even accessing statistics.
However, Is it worth adding WhatsApp marketing to your digital strategy? 🤔 From everything we’ve seen so far, the answer seems very obvious: it’s a resounding yes, it’s worth incorporating this channel to interact with your customers and potential customers. But if you still have doubts, we give you three good reasons to do it.
1. Closeness to users
whatsappmarketing It allows to limit the distance that usually exists between brands and users. Today, people seek, above all, experiences. This impacts not only the products and services they choose, but also the type of interactions they expect to have with companies. A more humane and close treatment is what they want and there is nothing like WhatsApp to guarantee it.
By integrating the platform as a contact channel with your current and potential customers, you can personalize the interaction, maintain a friendly and close treatment, which humanizes your business even more. , stickersimages, videos and audios, are some of the resources that can be used to hold close conversations.
2. The power of conversational marketing
WhatsApp for business is, without a doubt, synonymous with . It is a strategy focused on dialogue and conversation as an added value in the user experience.
Facilitating conversational experiences to your potential customers implies what we mentioned before of the closeness and personalization of interactions, but it does not end there. Conversational marketing bets on put users at the center of the strategy, making them the ones who decide when the conversation begins. The brand has to be there to respond at the right time.
When that happens, forget about selling at all costs, because today’s consumers escape this kind of strategy. In any case, what they are looking for is to receive recommendations, advice, assistance and, of course, to be listened to. Everything that makes for a good conversation.
I know much more:
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3. Immediate responses
Users expect to receive answers the moment they browse a store and have a question about the product they are interested in buying. That is why respond immediately represents one of the great advantages of WhatsApp. This application allows you to answer customer queries quickly and thus increase conversion opportunities.
With the widget of WhatsApp you can set a specific schedule so that the button appears in your online store and users can use it to contact your team.
Another interesting alternative is the , a tool to implement an automated response process. This will allow that when a user browses your store and has a query, they can access the WhatsApp chatbot and thus resolve their doubts instantly. Something that can considerably increase the chances of achieving a conversion.
It’s a fact: WhatsApp came to transform the way we communicate and businesses can take great advantage of it. Is your store ready to implement it?
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