Merchandising is one of the most proven effective sales techniques. We have all received the gift of a product from a brand that we have used afterwards on a regular basis. The purpose of the gift is promotional, but whoever receives it does not care, because they are usually very useful objects.
In this sense, a promotional gift must meet at least two requirements: it must be of common use and it must have characteristics that allow the brand to be well visible. At the end of the day, it is a quid pro quo: the company gives many of its customers a useful object free of charge, with the aim that by using it it generates a positive brand memory and, in turn, contributes to its promotion. . For this reason, the objective of the brand is to deliver as many as possible. The gift makes the company look good and manages to generate a good image, while allowing you to have free advertising space.
Personalized calendars, a classic of gifts
There are a lot of promotional gifts, but today we want to delve into the effectiveness of promotional gifts. It does not fail: when these dates approach we realize that we are at the gates of a new year. How is it possible? Then it’s time to get a calendar for next year.
If your company manages to be the one who delivers that calendar, it will be able to be present for a whole year in view of that person. Personalized business calendars are an ideal gift because it is good for all of us to have something on the table that helps us have control over time and our agenda. Who has not ever been confused by a date on which a meeting or a delivery was set, precisely because they did not always have a calendar in sight? A calendar makes us land in the here and now, at a time when the bombardment of stimuli contributes to our attention losing focus.
Calendars also offer enormous customization possibilities. You can choose pocket calendars, desktop calendars, adhesive calendars, wall calendars or even computer mats. Everything will depend on what type of client you intend to reach, and what type of calendar is best for them to use.
Three advantages of promotional calendars
But in addition, personalized calendars are an ideal gift for the promotion of the companies that give them away. Precisely for this reason, it is common for many to resort to them and start delivering them to their clients on these dates. And it is that the calendars perfectly fulfill the characteristics that we mentioned before:
– They are commonly used, so much so that we usually look at the date we are on several times a day.
– In addition, the calendar is an object that does not deteriorate and that nobody throws away until its expiration date is fulfilled: a full year. In this way, companies that give away calendars guarantee that for a year their brand will be visible to everyone who is using it.
– They allow the brand to be seen very well: it must be taken into account that, in order for it to be a good merchandising product, it must fulfill its objective, which is none other than to make the brand known. In this sense, a calendar needs the space to place the dates, but the rest of the paper is used for decorative elements or, in this case, for promotion. In addition, the calendars are always placed in a highly visible place: on the work table or on the wall, for example, so that everyone who passes by that place will see the brand in question.
In short, giving a calendar will allow you to accompany your client throughout the year, making your brand very visible.
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