Although at first they had difficulties defining their type of client because they wanted to reach “everyone”, they learned where their ideal consumer was and how to communicate with him and at present they are committed to creating a digital community around their clients .
It is always better to talk to a particular person, that person responds much better to any stimulus you give them, they feel much more identified, they are much more loyal customers.
Franco Pagliotto
Also, with the newly created brand, it was difficult for them to hire a programmer to develop a shopping cart page. For this reason, Franco and Alejandro began to look for other options that would allow them to sell online in a simple and effective way.
I found Tiendanube by googling a bit. I saw that it was super simple and that there was a 30-day trial. In addition, logistics and attention, whenever we had a problem or there was something we did not understand, it was solved with a simple email.
Franco Pagliotto
Cheer up to create an original brand!
For their marketing strategies to be effective, they use different techniques to retain their customers, and once they know the garments or make a purchase, they find other values within the brand.
We try to make the customer stay for something else and we offer content that is not just buying clothes. We try to create a community. For example, we have a playlist on Spotify and the idea is that on a Friday night, even if you don’t have anything from Salvaje City, put on that playlist and be part of it.
Franco Pagliotto
If you were inspired by the story of the creators of Wild City, don’t lose the momentum to create and promote your brand!
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