The leading online fashion platform in Europe, released its preliminary results for the first quarter of 2017, in which it states that has increased its income between 21% and 22% to reach 2,089 million euros about. But its novelties were not limited to the financial: in addition, the company has begun to test a new service, Zalando Zeth,which closely follows in the footsteps of .
What is Zalando Zet?
The new Zalando Zet program offers personalized premium services, such as early access to sales and discounts or the possibility of contacting stylists and experts by phone or through chat to answer your questions about fashion. Additionally, members of this premium service will enjoy faster deliveries including same day shippingand the new modality of “return to the letter” with which the returns will be collected in a two-hour slot at the time and place that the client decides.
David SchroderVice President of Zalando in his press release: “To make shopping for fashion online as easy as possible, Zalando constantly invests in the customer experience through pilot programs for new and innovative services and partnering with brands and retailers. Zalando Zet is the next step in our strategy to offer a smooth, frictionless shopping experience tailored to fashion.”
In the first phase of Zalando Zet, consumers in the German cities of Berlin, Leipzig, Frankfurt and Hannover will be able to sign up to test the service for three monthsand then decide if they want subscribe for 19 euros per year. Later the service will be extended to other cities in Germany.
Customer experience is paramount in eCommerce
Providing the best customer experience has become vital part of eCommerce. Amazon knows this and that is why it is a world referencesince it has a business model that inspires other online stores in the rest of the planet.
Zalando now joins the integrate a premium service very similar to with great benefits for its customers, which seeks to keep them loyal to the brand and happy with the service.
From the beginning, it has focused on providing better experiences for its customers, such as integrating free delivery and returns in terms of up to 100 days since 2008, and since then users can try the goods at home for free in addition to accessing returns at convenience.
Lisa SchonerDirector of Zalando Zet that the service will be key for its customers “Zalando Zet combines the best of online and offline shopping: Customers receive their orders faster and can return them more easily. In addition, Zalando Zet adds a personal experience, as customers can ask Zalando about the latest trends or how to match the t-shirt they just ordered.”
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