broadcast live is an activity that, more and more frequently, users incorporate into their. The main reason behind it is that it allows you to establish a close link with those who are interested in your brand or company.
In a slightly more technical way, this practice is known under the term of Live Streaming. If you want to learn in depth about it, in this post we will explain What is it, how does it work and what advantages does it have to enhance your marketing campaigns?
In addition to this, we will indicate some ways in which large companies apply this type of transmission to boost their brands, as well as the best live streaming platforms available today.
What is Live Streaming and what is this form of live videos for?
Before starting, it is essential to know what Live Streaming is. Simply, it can be said that is the transmission of data (audio and/or video) that occurs livehence the use of the term live. Consequently, anyone who has access to the relevant tools can transmit content in real time to other users, regardless of their geographical location.
It should be mentioned that Internet speed plays a major role for both the transmitter and the receiver. This means that the loss of connection negatively affects enjoying the contents. This format allows you to consume any type of material without having to download itwhich represents a complete evolution in the digital environment.
What are the advantages of Live Streaming for brands and companies today?
Live streaming has become a powerful tool used by brands and companies today. It serves to publicize products, services, events, or improve their visibility on digital platforms. They represent an alternative to communicate with consumers in a clear and organic way. Apart from that, you can approach any subject in a much more fluid and extensive way.
However, more specifically the following main advantages can be mentioned:
- High profit margin: Compared to other audiovisual productions, live videos do not require more resources for their transmission. This causes costs to be reduced.
- Attractive way to communicate: This type of format is one of the most attractive and with the greatest potential to attract users, since it represents a more open and transparent way of connecting.
- Increase the quality of viewings: most users spend more time watching live video than pre-recorded content. This means that it is an excellent way to retain their attention.
- It allows incorporating graphic resources: You can place graphic resources to improve understanding by your audience. For example, the use of tables, graphs, and even body gestures are very helpful.
- They are interactive: because people who join Live Streaming can comment, ask, react and much more. As a consequence, the videos achieve a greater reach and retention capacity of the users.
Uses of Live Streaming How can this live video transmission technology be used?
In the first instance, It should be mentioned that the lives have a wide variety of benefits within a marketing strategy. However, you have come to wonder How can it be used?.
Well, we will show you some methods where Live Streaming is worth implementing:
Interact with your audience
It is one of the most common uses, since during this type of transmission you stay in touch in real time with your followers. Therefore, you improve engagement and even many times the conversion rate. If you want have close contact with your target audienceyou can always resort to Live Streaming to get it. Remember to do it naturally and show real interest in answering user questions, reading their comments, etc.
event streaming
Another use of this type of material is to broadcast events. For example, it is possible to share a football match, an event that is relevant, a contest that is taking place in person, etc. Anyway, It serves to make users feel part of the event. Even today many personalities monetize these activities. In this same order of ideas, they sell a ticket virtually, to enjoy events such as concerts over the Internet.
test products
One of the best ways to show the quality of a product is testing it in real time. The reason is that this eliminates the chances of falling into material edited at the convenience of the brand. Therefore, if you are launching your product and you want the public to know its benefits live, planning a Live Stream for it is an excellent idea. Due, you will generate greater confidence.
present a company
When you are launching a new company, it can be very helpful to resort to the use of Live Streaming. For example, there are some that have taken advantage of this resource to share relevant installations or content with your audience.
Share important information
Finally, another use that can be given is to share information of a priority nature. In this sense, if you have something to communicate to your followers. What better way to do it than live? The positive thing about it is that you can help clarify doubts that appear at the moment.
Learn about the ways in which companies are using Live Streaming to boost their brands on the Internet
This trend is growingso it is not surprising that today there are already large companies that have taken advantage of Live Streaming.
To give you a general idea of how recognized brands apply it, here are some cases:
Spotify
is a streaming music service, so they know very well the advantages of this type of method. Therefore, they took advantage of Periscope to execute a very interesting and creative marketing strategy. In this way, use the Periscope platform to broadcast exclusive performances. Some examples are the live performances of famous guest musicians.
Mark Jacobs
The renowned fashion brand used Live Streaming to its advantage. In this case, through Periscope, launched its spring-summer 2016 collection. What’s interesting is that people not only got an exclusive view of the collection, but were also given the opportunity to ask the designers questions.
boohoo
It is another fashion brand that knew how to intelligently take advantage of the reach of Live Streaming. They designed a whole strategy around Facebook Live, which achieved amazing results. Specifically, developed a contest with a dynamic in which followers had to answer a series of questions correctly. More than 300,000 comments were counted, and the number of views increased rapidly.
List of the best Live-Streaming platforms that you should know to boost your brand online
Now what you know all the facts about this toolNow is the time to test its effectiveness. To do this, pFirst you have to select an app that suits what you need.
To guide you on the subject, we provide you with a list of the 5 best Live-Streaming platforms to boost your online brand:
Facebook Live
This is the most popular Live Streaming social network. The most obvious benefit of the platform is its user base. You have to remember that It is the most used social network, so there are more facilities for your brand to grow.
In a slightly more technical way, puts a series of data and metrics at your disposal with which you can analyze the efficiency of your marketing strategy. Besides, live videos are displayed in the breaking news section and they are located in a privileged position when it is being broadcast.
Twitter Live Stream
It is possible to take advantage of live streaming via . With the help of periscope, the platform got the live streaming service fully integrated into it. One of the great advantages here is that the contents can go viral more easily, because they are re-shareable. Many important personalities in the world have used this way to communicate with their audience.
Currently, Instagram is one of the most used social networks along with Facebook. For that reason, it is not surprising that the incorporation of live broadcasts has been a complete success. Some of the main advantages of this platform is that increase brand visibility and engagement with your audience. Added to that, it allows you to incorporate other members so that the dynamic is much more entertaining.
GoToWebinar
It is one of the great titles in terms of leaders in terms of Live Streaming. Among its main characteristics, it is found that facilitates the launch and moderation of livesthrough the personalization of materials so that it continues with the visual identity of your brand.
In addition to that, offers a fairly intuitive interface. It is ideal for those less experienced users. From here, you’ll be able to schedule streams in advance, which means you have an access link that you can share with your audience.
Snapchat
This app has had a live video function for a long time. Nevertheless, does not compete with other major references such as Facebook, Twitter and even . The popularity of this platform has dropped, so it is not the most recommended on the list. Nevertheless, may work quite well for young audiences. In addition, it should be noted that the contents here are ephemeral, so after 24 hours they disappear.
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