Update: Alexa was long ago bought by Amazon and they have changed the style of the service. Now to access the data you have to contract the service. We figure your data is fairly reliable, but it’s a shame that the service is no longer universal.
Indeed, Alexa is not reliable for obtaining data on the audience of the pages, but it is reliable for getting an idea. It also serves to know the traffic ratio of a website with respect to other similar sites.
Mainly Alexa is not reliable because it measures the traffic through the users who have their bar installed, monitoring the pages that those users visit. So it is not useful to get an exact idea, because only a small number of people have the bar installed.
In addition, the people who install the alexa bar do not visit websites of one theme as much as another. For example, it is very likely that the typical user who installs the bar visits fewer travel pages, for example, than technology pages such as .com.
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