Apple wants to compete with the cheapest wireless headphones!
The entry AirPods could arrive in 2024
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Introduce a more affordable version of your flagship device. However, the company has not ruled out the option and will continue to insist on the strategy with the next launch of its famous AirPods. As has been known so far, Apple is working on AirPods Lite, whose difference from the other models in the line will be its price.
Apple always wants more. Despite dominating the global market for smart headphones by far, with three times the share of its closest competitor, more and more and generally cheaper than AirPods are emerging.
Low-cost AirPods will be Apple’s next
The report shared by Haitong Intl Tech Research analyst Jeff Pu notes that the AirPods Lite would be the headphone equivalent of the iPhone SE series. So, we would be facing a modestly updated and renamed previous version of the productWith which we can forget about features like spatial audio or active noise cancellation.
According to Pu, the search for new alternatives is due to a significant decrease in AirPods in 2023with shipments falling from 73 million units in 2022 to 63 million units in 2023, mainly due to
Currently, Apple offers three models of AirPods on its . The cheapest of them is the second generation AirPods for 159 euros, followed by the third generation AirPods AirPods for 209 euros and finally those that are sold from 299 euros.
In the , Apple analyst Ming-Chi Kuo mentioned that AirPods Lite will hit the market for a price of around $99and its launch would be estimated for 2024. In Spainonce the tax rates are applied, its price could rise up to 119 or 129 euros.
In addition to the low cost edition of AirPods, analysts also expect Apple to launch the second generation of AirPods Max next year, while nothing new regarding Apple’s AirPods line is expected in the coming months.
Although we are more than a year away from a possible launch, this novelty in the company’s wearables catalog would be definitive in encouraging consumers to buy AirPods, yes, without the most advanced audio functions.
What functions do you think Apple will not include in its low-cost AirPods?
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