If we want to start in the world of social networks our first goal is to attract as many people as possibleand for this we must meet the expectations of our public.
nowadays people they look for more entertainment in profiles that they offer live broadcasts, since this is more entertaining for them. Understanding this, we will know the great importance of this activity for .
If we have a business or offer some type of service, We will surely be interested in knowing how to do it on the different digital platforms. Therefore, here we will explain everything you need so that you can perfectly master the subject.
Benefits of live broadcasts Why should you do them more often?
broadcast live It is a practice that is getting stronger every day and It is present in different sectors of the industry.
The advantage of broadcasting a meeting, interaction or event live brings with it important benefits, such as those that we will discuss below:
Better audience interaction
It is not the same to see a content or story published a few minutes or a few hours ago, than to see a live broadcast. many of Users consider that streaming is enjoyable and you learn more.
If you haven’t considered it for your business yet, You should know that more than 20 million people a day search for videos of this type. So that’s a pretty high number to take that fact into account. It should be noted that this number of people is made up mostly of young people, because they are the ones who best handle technology and are connected all the time.
Opportunity to meet your followers
if we own an account in some social network like or we must know that the followers they love to meet their celebritiesbut from another angle. This also allows us to get to know them and be able to know who follows us, interact with them and find out what content they like the most from us. This is a good strategy that many implement. You just have to share the day and time the broadcasts will be made to keep everyone pending and connected with you.
With live videos we can extract a lot of information such as the following:
- Percentage Y category of population.
- Quantity of active people.
- time and right time to attract more attention from followers.
- What do you like of us.
- What are the contents best rated.
Lower dropout rate
If our abandonment rate increases, it is because for our followers we are being monotonous and boring. for this is transmissions are so important straight, because with this strategy we will be able to know what the expectations of the followers are for us. Furthermore, many of people who are very active on social media prefer more dynamic sites and that they vary in their publications, in other words, that they make you feel their importance, so with a direct transmission we do it.
Better SEO positioning
platforms like Instagram, Facebook and They offer priority to all users who use the live stream, giving a better position than other people and publications. This is why we must understand that it is very important to use live video. Besides that so We attract more customers and cause a greater impact in the community.
through this we will save advertising costs achieving the same effect, which is to meet one of our objectives of having a greater reach. If we have an online store or business, with this strategy we will attract a greater number of visits, situation that benefits us in recognition and sales in the market.
Steps to make live broadcasts from the main online platforms
To make live broadcasts It is necessary to complete a small process. The steps are not complicated, however, since these are new to you, we recommend you pay close attention to each of them.
Let’s see next:
On Instagram
- The first thing you should do to launch a live broadcast, is to search for the Instagram application on your computer. Although you may already know it, this social network it is identified by an icon with a small camera inside.
- When opening the app we will click on the upper part, exactly near the history section we will see a camera that will allow us to start with the transmission. Another way of access is by swiping to the right from the news feed.
- After we see that our camera is active we will look at the bottom of the screen for some options. We must find the “Live” option. On some occasions we will have to slide to the right so that the option becomes visible.
- Finally, when we press on “Live” We will have a notice on the screen that says “Start live video”, click on it and from that moment the connection will be checked and all our actions will begin to be recorded and transmitted live.
- Previously, once the transmission was finished it disappeared, but with the updates that have been made this has changed and now it is possible to save and share them for 24 hours. So when you finish, select that option that is on the bottom page of the screen so that it is available in the Stories.
In Youtube
if we want the first thing to keep in mind is that we need .
Once we have this we will have to enter the main page of the interface:
- We will immediately click on our profile photo located in the upper right part of the page and select where it says “Your channel”.
- This will show us all our information and the uploaded videos, there we will find an option called “”.
- Being there, we will see a icon with a camera and a (+) sign, Click on it to start the live broadcast.
- If it’s the first time we do a live, the platform will ask us to verify the account. Of course, this is only when we have not done it before. If it is the case, it will throw a message like this.
- When doing so we will see a message that tells us that it will take 24 hours to activate the transmission in the account.
- After this time we must give permission for YouTube use the camera and microphone.
- Finally To start the live we will have two options: the first is “Start broadcast now” either “Schedule a broadcast.” Whatever the case, you must fill out a form with the information on the live title, visibility options, age restriction, if we want a chat for the user to comment and the advertising notice.
- It should be noted that can perform direct with encoder, but for this we need encoding software. If we have it, a page will open to configure the parameters.
On Facebook
Facebook has a peculiarity and it is that we It allows you to broadcast live videos from different places such as profiles, groups or pages.
To do so follow the steps below:
- first we must login with our account to the social network. Then in the news section, which is the default page that takes us Facebook When logging in, we click on “Create Post”.
- Clicking will open a window with different options and to display others we must click on the three ellipsis. there we will locate “Live video”.
- By pressing we must accept the permissions to use the camera and microphone.
- It only remains that let’s configure how we want to start our live.
- To finish, click on “To transmit” at the bottom and it will start recording and broadcasting for all our friends and followers.
Tips to get the most out of your live broadcasts on social networks
if we want get the most out of them transmissions then we must comply with some of these tips. You must take this very seriously, because It is a fundamental strategy for the growth of your business or community.
Go for it:
Prepare an outline
The spontaneity It’s important when we talk about this type of video, but no one says that we can’t prepare a brief dialogue of the points to mention in the live. Doing it is important so that everything has a chronological sense, to be able to better orient our recording and that we do not forget anything.
unique content
Unique content is very important, as users prefer that when making a video we show them something completely new, something that encourages you to stay watching us throughout the transmission. We can relate this to food. Example: If we eat the same dish every day, despite the fact that we may like it a lot, it will get boring at times, but if we vary it every day we will always have an appetite.
Invest in technology
It is essential that you have a good microphone and a good camera, since you are the center of attraction and if we have a blurry image and low audio quality, it will not cause the same impact.
Contests and sweepstakes
The important thing about getting the attention of our followers is getting to know them and thinking about how they What would attract your attention the most? Undoubtedly, by doing contests we draw the attention of the people who watch us, so if we apply this advice we will have more followers and activities in all our publications and live.
Mention promotions or events
Broadcasts can serve as bridges for us to make announcements of events or promotions. With these We anticipate our followers the news of our profiles. The benefit we get from doing this is that many people will be aware of our publications waiting for the event or promotions we mentioned. If we have a business this can be a great idea.
must be extensive
At least each live should last half an hour, This will help you get more people to join your broadcast. The reason for doing this is to interact with people, so the more time you spend online the better. But don’t abuse this either because it can become tedious.
take advantage of it
Once you finish the transmission, the video will remain on the platform that you do it for 24 hours, so you can take advantage of this time to then edit it and use it in other applications you want.
List of the best online tools and platforms to make alternative live broadcasts
Facebook, Twitter, YouTube and Instagram They are not the only platforms that allow us to broadcast live.
Next, we will show you a list of five platforms that serve as alternatives to make a live video:
skype
Skype is quite a well-known platform, we can find it by default in Windows operating systems. Another way to make use of it is through websites, there we will not have to download any package. Calls and conferences are completely free, although you can also cancel a subscription to increase the benefits of use.
Zoom
Zoom it’s a platform used mostly by the educational and business sector. Like skype It allows us to communicate regardless of the distance through a transmission with streaming technology.
The characteristics of this platform are very similar to those of…
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