LinkedIn is a platform focused on the professional and business fieldThis means that it is used mostly to find a job, hire professionals or establish a network of important contacts in your sector.
Thus, the type of content shared there is a bit more serious than in other social networks like instagram either Facebook. However, originality is a factor that makes you stand out in any sectorso posting videos on your It can be an excellent option to attract attention.
In case you do not know how to do it, we indicate you through this step-by-step guide how to upload a video on LinkedIn effectively and share it with your network of contacts.
How should the videos that are shared on LinkedIn be?
When we think about sharing videos through LinkedIn, it is normal for some doubts to arise related to what type of videos can be published, themes, formats and much more. The LinkedIn team recommends sharing high-quality videosin which the way in which members take advantage of the platform is transmitted to find new contacts or new opportunities.
In this sense, it is a good idea to talk about your opinion regarding an important news, expert opinions about a particular sector, demonstration of new products, etc. But you must not forget that professionalism should reign throughout all audiovisual material.
Regarding the technical part, you will find some specifications in the list below:
- Video file size: maximum 5GB.
- Minimum video length: 3 seconds.
- Maximum video length: 10 minutes.
- Orientation: Can be verticals or horizontals.
- Aspect Ratio: 1:2.4 or 2.4:1.
- Resolution range: from 256 x 154 to 4096 x 2304.
- Recommended video quality:
- Supported video formats: AVI, MP4 (recommended), MPEG-1, ASF, MKV, FLV, MPEG-4, WebM, WMV2, WMV3, QuickTime, VP8, VP9, and H264/AVC.
Learn step by step how to share a video on LinkedIn with your contacts
Once you are clear about all the Specifications needed to make a video for LinkedInIt’s time to start with it. After you have it done, edited and ready to mount, you must proceed to share it.
We will show you the detailed step by step of how to share a video on LinkedIn with your contacts:
web version
The process is just as simple as if you were publishing a normal post. You can do it from any computer, regardless of whether it is windows either Mac.
To do it you have to:
- Enter the website of LinkedIn with your username and password.
- in the bar “Share an article, photo, video or idea” Click on the video recorder icon.
- choose the video that you are going to publish
- Once it goes up, it will publish to the entire platform or will be shown only to your contacts. This varies according to the configuration of privacy that you have put
mobile version
It is also possible share your videos on the platform through your mobile iOS and Android. The positive thing about doing it from your mobile is that you can not only upload a video located in your gallerybut you can also record it at that time directly from the LinkedIn app.
The procedure to do so is:
- Enter in the app LinkedIn with your username and password.
- In your wall, tap the video camera icon.
- choose a video already existing in your gallery or record it clicking on the corresponding option.
- When it loads, post it as another piece of content.
The best tools to create simple videos for LinkedIn that you should know
Once you are clear about the advantages that the video posting on LinkedInsurely you will be encouraged to take advantage of this strategy. However, it is essential that you have the suitable programs to edit this type of content.
There are many professional alternatives such as FinalCut, Adobe Premiere and much more. But this time we will focus on the best tools available to create simple videos for LinkedInthat is, you do not need to be an expert in the area.
iMovie
It is an Apple program that is installed by default on all Macs.. It is very easy to use and you can do everything type of editions and work on basic controls such as color effects, cutouts, transitions, adding music, etc. Its interface is very intuitive, and in a few minutes you will have quality audiovisual material at your disposal.
Some of the worth noting advantages of iMovie are:
- The best option for beginners.
- You may share videos directly from the program.
- Includes an organized layout for smart controls.
- Gratuitous and built into your Mac.
Windows Movie Maker
When we refer to the best free option for windowswe must mention Windows Movie Maker. It is a video editing program that comes built-in on computers with this operating system. With it you can make your presentations with photos or videos. Added to that, you will be able to execute very simple tasks such as cutting specific parts, adding music, effects, among other functionalities.
So that you have a general idea of it, we indicate some of its advantages:
- Gratuitous and comes built-in by default in windows.
- Includes more than 100 effects that you can implement in your editions.
- You can include texts, transitions, credits and much more.
- Ideal for short videos they don’t weigh too much.
Wondershare Filmora
It is another practical and very comfortable video editor for beginners. in the publishing world. you can transform any audiovisual material into a true visual work. It includes very interesting functions, with which you can not only trim or trim parts of your videobut also add texts, sound effects, visual effects, stickers, etc.
Has a number of modern effects that add a unique touch to your creations. In addition, it is compatible with equipment Windows and Mac. You can enjoy your free version or you can buy the unlimited license that incorporates other series of features.
Finally, some of its advantages are:
- You do not require previous experience in editing to use it.
- The licenses they are very accessible.
- Compatible with multiple teams.
- Includes effects, transitions and many details that will serve you in the edition.
- You can edit videos with green screen.
- He has a musical repertoire no copyright.
- You can export videos in a wide range of formats.
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