Make a it is essential for marketing and, of course, for the sale of products. They are generally used to offer some valuable content in exchange for the visitor’s contact information, with the aim of later transforming him into a customer.
One of the advantages of this tool is that it is applicable to any type of business, regardless of size and .
But how to make a landing page and get more customers without programming knowledge? Continue reading this text to find out!
VIDEO | How to make a Landing Page from , rebates and Sparkle | Q&A#58
What is a landing page?
It’s no use talking about strategies without explaining what landing pages are, right?
Well, we explain it.
The landing page it is a page that has the objective of taking the visitor to a specific action, which can be, for example, providing an email to the list, liking your page on Facebook or watching a video.
What is the difference between Landing Page and Homepage?
A very common mistake among entrepreneurs who are just starting out is to confuse the main page of the site with the Landing Page, when, in reality, the two pages have very different functions.
The main page is the first page that the user accesses when entering your site. It has a menu to direct the visitor to other areas that may interest them: talk about what the company does, contact information, etc. Unlike the main page of your site, the Landing Page needs only the content necessary for your client to perform the certain action.
For this reason it has a simplified navigation menu, generally composed of the title, the offer and the . The simplicity of the navigation is not a random choice, but a way to prevent the visitor from being distracted from the main action of the page.
How to make a landing page to capture leads?
The Landing Pages, whose goals are to store user information to convert it into a future buyer, are pages that offer some type of free material, such as , infographics, emails, exclusive videos and others, also known as “digital baits”.
These baits have two functions: to educate the visitor about your product and to obtain the contact information of this user to .
It is important to remember that the content of the landing page must be related to the bait and not to the product you intend to sell, although the subjects must be similar. The content must be aligned with the interests of the , help you solve a problem and, it is very likely that you will have to repeat this process several times, even before proposing the purchase.
Finally, for the landing page to fulfill its role, it must contain a brief form that requests basic information from the user, such as name and email. Forms that are too long give the impression of a bureaucratic process, which can hinder your chances of conversion.
If you want to sell a product online, why do you need to know the educational level of the person who is buying? When it comes to making a landing page, the old maxim applies: “less is more”.
Tools to create landing pages
There are three possibilities to create Landing Pages:
- Pay a professional to do the page for you;
- Develop, on your own site, a page of your own for that function;
- Use a landing page creation tool, without the need for programming knowledge.
Due to the constant modifications that are necessary for the Landing Page to be optimized, most people decide to contract the service, thus saving the time spent on the development and improvement of the pages.
Anyway, have you thought how much work it would be to have to change the code of your page every time you want to improve it?
To solve this problem, many companies have developed tools for anyone, even programming neophytes, to create landing pages.
Here is a list of the 11 best tools for this purpose.
Most are in English, but they are quite intuitive, even for those users who are just starting out. It is also worth remembering that the prices of the services are charged in dollars and are subject to variations.
1. Instagram
The It is one of the best software to make a landing page and optimize it, due to its simplicity. The page editor is intuitive and includes drag and drop functionality, which is very useful for people who have no knowledge of .
To create your page, it is enough to have an active email account. The tool gives you the option of signing in to a Google account, which makes the signup process quite easy.
In the Instapage panel you will find more than 100 available design models, fully customizable and optimized for conversion, dedicated to the most different objectives: thank you page, ebook download and promotion of , among others. The user of the service also has access to a library of images with photos and vectors to illustrate their page and make it more attractive.
Other benefits of Instapage include unlimited A/B testing and finding out which pages of yours convert the most, plus easy integration with marketing automation tools like email blast software.
The tool also allows you to publish your landing page within your domain, for example: (fictitious URL). This can be useful for someone who wants to save money and the work of creating a domain.
But if you already have a site, we recommend that you select the “custom domain” option and publish your landing page in your own directory, since the URL will be more intuitive for those users with whom you already have a relationship.
2.Unbounce
It has a wide variety of templates, as well as various options to customize them. Like the tools we mentioned above, you can use drag and drop to move images, text boxes, and forms onto or off the landing page, customizing the page according to your goals.
Those who use Unbounce can also carry out A/B tests to measure which pages convert the most, which is interesting mainly for the most experienced Producers and Affiliates.
The test works as follows: you “duplicate” your landing page and change some element in the new version, such as the text, the images, the title or the call to action. Part of the traffic is directed to the first version of the page, and the other half, to the second (this targeting is done in Adwords or in any ad network you choose).
After a certain period, it analyzes the performance of the two pages to know which one has obtained the best result. Obviously, you will keep the landing page that has the best performance.
3. Lead pages
One of the main attractions of It is the number of templates that it offers for the creation of your landing page, classified according to the conversion rate of each one.
The conversion rate represents how many visitors performed the proposed action on the page. For example: a landing page to download a free ebook received 2,000 visitors. Of that total, 750 downloaded the content. Therefore, this landing page had a conversion rate of 37.5%.
Knowing the conversion rates of a template can help new entrepreneurs when creating landing pages, but you should not make your decision based only on that data. After all, conversion rates are drawn from past experiences, with users that may be very different from the audience you want to reach.
One of the great advantages of Leadpages is that it allows you to generate opt-ins (registration forms), called leadboxes, which are displayed every time a visitor enters your page. This feature acts as a pop up and can help you increase your email base.
4. Kickoff Labs
is a platform for promoting contests and referral marketing campaigns, but you can also use it for other purposes, including for the .
Once you have logged in with your email and password, Kickofflabs asks you for the name of your campaign. On the next screen are the options to make an effective landing page, add pop ups to your site, or use existing landing pages.
When selecting the option “create a new landing page” You have access to various templates, such as a countdown page, which can be a great choice if you want to create a sense of urgency.
It has several features that can increase your conversions, such as automated email response, exit intent pop up, and thank you pages.
5.Hello Bar
Hello Bar is not its own landing page creation tool, but you can use it to increase the conversion of your landing pages.
But how does it work?
The tool consists of a WordPress plugin that you can install on your site or blog to show important information to the visitor or simply request their contact information. You have to configure the call to action!
6. OptimizePress
The main advantage of using is that it has a series of tools for your WordPress website, which can be used to create landing pages, , either .
There are several options for title, video, audio, text boxes for testimonials, among other features that serve not only to make your landing page more visually attractive, but also to improve the visitor’s experience, making navigation more intuitive.
7. Optimizely
It is a tool more focused on making landing pages optimized for conversion, so it can be an excellent ally when you want to measure the effectiveness of your online strategies.
With it you can create multiple variations of an existing page and find out which version converts the most. Another interesting feature is the heat mapwhich is basically a heat map that you can integrate into your pages to find out which areas visitors are clicking on most often.
This type of information gives valuable advice on the type of improvements you should promote to achieve better results and lower the rejection rate of your page.
8.lander
It’s also a good tool for budding entrepreneurs and small businesses, as you can make a landing page from scratch from a variety of ready-made template options using drag-and-drop functionality.
The user who contracts the service has access to various resources, such as A/B testing, and easy integration with other marketing tools, such as mass email launch software. You can also integrate and publish your landing pages on Facebook with just a few clicks.
9. Leadlovers
is a marketing automation platform that offers various services for companies and entrepreneurs, including the creation of sales pages, lead capture and…
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