Coca-Cola has launched a non-returnable one-liter glass bottle with an aluminum cap exclusively for home consumption with the aim of offering new formats that adapt to consumer demands, the multinational reported this Friday.
The new format is specially designed for consumption at home, at parties or family gatherings, and can now be purchased in supermarkets and hypermarkets throughout Spain.
The production of this new format will be carried out initially, exclusively, at the plant that Coca-Cola European Partners Iberia has in Bilbao. For this, it has been necessary to adapt the glass line, a task that has required an investment of one million euros.
With the launch of the one-litre glass bottle, Coca-Cola offers different alternatives to consumers who can now opt for a “smaller and easier” family format to transport and store in refrigerators.
It is an iconic ‘premium’ bottle, the first of these characteristics that Coca-Cola produces in Europe.
“Once again Coca-Cola has decided to innovate by offering new formats to consumers that adapt to the different moments of consumption and has chosen Spain to put this new format on the shelves. Having this one-liter glass bottle allows us to offer an iconic container recognized and recognizable by consumers responding to a demand that had been detected among consumers”, explained the manager of Development of the Future Consumption Channel of Coca-Cola European Partners Iberia, Carmen Gómez-Acebo.
with aluminum cap
For this new format, which incorporates an aluminum cap for the first time in Europe, Coca-Cola has decided to go for glass instead of other materials used by the company, a material that respects the environment, since the bottle is recyclable.
“The manufacture of this new bottle in glass allows us to maintain our commitment to environmental protection and the circular economy, since it is a fully recyclable container. Both the glass and the aluminum cap can be recovered to re-produce products similar in a continuous cycle”, has pointed out the Director of Production of Refreshments of Coca-Cola European Partners Iberia, José Vicente Gimeno.
Consumers will find this format for the varieties: Coca-Cola Regular, Coca-Cola Zero and Coca-Cola Diet.
The launch of the one-litre glass bottle joins that of the 25-cl Coca-Cola cans that has also been produced this year. On the other hand, this summer the new bottle of Fanta Slider has been launched, exclusively for the hospitality industry.
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