Do you know which are the best platforms for ? This type of content, very useful to achieve of audiences with different profiles, is increasingly used by companies and content producers.
It is the ideal format for those who want to create a sales strategy focused not only on the simple promotion of products, but also on the education and instruction of their audience.
But it is a reality: to make a webinar that works, both in form and content, it is necessary to plan. In this process it is essential, in addition to writing a good script, to choose the right platform.
So, keep reading because we are going to help you choose the best webinar platforms, and give you a list of the 7 most suitable in the market. Let’s go!
VIDEO | Everything you need to do a webinar
What is a webinar and what is it for?
The webinar is a kind of video mini-course, which allows interaction with users. It can be done in live format, or recorded. The important thing is that it has the structure of a mini-course.
This content model is excellent for marketing strategies. seeking to strengthen the brand, the famous brand awareness, since it is a way to position your company as an authority on a certain topic.
It is also perfect for generating leads, since it allows you to naturally engage with your audience.
If he (or what is the same, content creator or digital producer) knows how to use it correctly, this free resource can be multiplied in new content initiatives, such as articles, ebooks, and other materials. And it’s a way to start relevant conversations with your .
VIDEO | 15 steps to make a winning webinar and sell at your launch
What are the 7 best webinar platforms?
For s, it is necessary to create an authentic, high-quality material. It is not enough to have spectacular content, you also have to have video recording and streaming platforms.
In this way, you ensure that you produce an excellent webinar, even if you do not fully master the techniques of audio and video recording. With quality platforms, if the material is good, the triumph of your content is assured.
To help you in this mission, we put at your disposal a list of the most interesting webinar platforms on the market (some free). Do not miss it!
1. Live Webinar
One of the best known platforms is . This free platform has more sophisticated subscription plans starting at US$17.99 per month, and in both its free and paid versions, it is remarkable due to the ease of transmission it provides.
In addition to its intuitive design, it allows you to create lives in just one minute. The platform has a great onboarding platform, plus other functionalities ranging from FB Live streaming to the ability to insert a call to action (CTA).
2.GoTowebinar
GoTowebinar is another awesome platform. Specialized in online events, the platform has an extremely efficient customization system, which can make your webinar unique, more creative, and fully aligned with your visual identity.
In addition, it is a platform that values the organization, with simple and agile webinar programming and management resources.
The program also has other functionalities, such as webinar disclosure and audience data collection, which provide a very convenient experience for you and your users.
GoTowebinar is currently available in three plans: Starter ($89), Pro ($199), and Plus ($429).
3. Webinar Jam
WebinarJam is one of the most well-known and praised platforms around the world. With many technological resources, it allows 6 presenters together to lead the broadcast.
In addition, it has the capacity to receive more than 5 thousand spectators at the same time. The platform can be adapted for any device, be it tablet or smartphone, transmitting with a universal signal, which guarantees excellent quality.
To have all the resources of the platform, the user can subscribe to three service plans: Basic (US$499), Professional (US$699) and Enterprise (US$999).
4. Youtube
YouTube, the world’s leading social network for video-produced content, is also an appropriate channel for producing webinars.
You can use the platform’s creation studio for free, to record and broadcast your live in webinar format.
As well as being extremely intuitive, the platform allows you to broadcast the video on other channels by copying the generated code onto your own website.
5.ClickMeeting
ClickMeeting is another paid option focused on streaming webinars. By creating an account on the platform and subscribing to the available plans, you can have a personalized events page, and use it to create webinars.
One of the distinctive features of the platform is its ability to monetize content: by opening a PayPal account, you receive payment from users.
With ClickMeeting you also customize a very interesting visual identity, with your brand logo and colors that can be easily incorporated.
To access the platform, choose from these three plans: Live ($25), Automated ($40) and Enterprise (price to be negotiated).
6.Zoom
Zoom is a success in digital meetings for companies that have embraced remote work, and it is also a platform for creating webinars.
The platform allows broadcasting with superior quality and performance, with integration for other channels and social networks and full support in the operation of events.
Zoom’s free plan has some limitations, such as meetings of 100 people maximum and 40 minutes in length. Despite that, paid plans can meet the needs of those who want to produce extraordinary events.
To access all Zoom resources, the user can subscribe to one of the following plans: Professional ($14.99/month), Corporate ($19.99/month) and Business ($19.99/month).
7. webinar
Finally, we present you the free platform for webinars, the webinar. In a simple and intuitive way, Producers and Affiliates can hold meetings with up to 200 people, lasting 2 hours. And all this totally integrated with the other .
The platform provides full support for conducting lives or direct webinars, with a real-time chat, which can be used both to promote products and to interact with users and announce new meetings.
The webinar is optimized so that your audience can buy with just one click.
To help in the engagement process, we offer a platform specialized in generating triggers (call to action) facilitating the purchase during the webinar. You can access it through real-time chat.
At the end of each transmission, you also receive a list with all the leads that downloaded your product, or clicked on the link sent. That makes it easy to segment and qualify.
How to choose the best platform to do your webinar?
The webinar is one of the most effective products in a digital marketing strategy. More than a simple live, it is an instrument to gain more authority in your market niche, to get closer to the audience and attract qualified leads.
To make a good webinar, it is necessary to program yourself and choose the correct platforms, in addition to preparing a script with mental triggers that work.
You also have to use all available resources, such as real-time chat, visibility to capture leads and integration with other channels.
Do you want a good platform to do your first webinar? then come meet ! With it, you have full support for live streaming, and at all stages of the process. Check it!
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