who is dedicated to making is always looking for the best alternatives to promote its products. That is why it is very likely that you have heard of a sales page.
But do you really know what a sales page is? What do you need to create a page so that your buyers fall in love with it? What should you avoid?
Read on and discover the answers to all these questions!
What is a sales page?
The sales page is a web page where you present a product, its benefits, features and other arguments to persuade the visitor to make a purchase. If this person expresses interest, they are directed to a checkout page, where they select the payment method and enter their data.
It is important to make it clear that despite having the word “sales” in the name, the transaction is not specifically made on the sales page, and the product is not available there either.
How to create your sales page?
The answer to this question depends on how you offer your product. If you work with , you can sell them through platforms like . In this case, your sales page is generated automatically and your only job will be to place your product information.
(sales page example)
The same thing happens with someone who owns a , since its own automatically generates a sales page for each product available for sale in the virtual store.
But if you don’t fit into any of the above categories, you can create your sales page from scratch. To do this, you have three options:
- Create your own page, if you have knowledge of and programming;
- Hire a programmer to create your sales page;
- Use tools to create landing pages.
Oh of course if you really have programming skills then you can jump straight to the next topic. 🙂
Do you already know how to use basic Internet tools, but are you not a professional on the subject? So, we suggest you use software to create landing pages. That way you save the money you would spend with programming and design professionals and you can invest that value in other aspects of your business, such as for instance.
It is important to highlight that we are not saying that you should put aside the collaboration of a professional, but it is interesting to know that, if you do not have money to invest, you can create your own sales page alone.
There are good options on the market for this purpose, both free and paid services. Get to know some in our post with .
How to make a sales page so that your buyers fall in love with it?
For a long time, the sales page was basically a white background with a video player and a button.
Despite the fact that studies show the good performance of this type of page, it is important to remember that various channels, such as F, Google and others, guide the entrepreneur to promote pages with more content and that offer more outlets to the buyer.
This means that the sales page with only one video can work for an email list or on your blog, since these people already “know” you, but when you use other channels, opt for more complete pages and that of more information for the buyer.
How can you do this?
Provide accurate information
A good sales page is one that answers all the customer’s questions and objections: why should I buy that product or is it even safe to make that purchase? Make clear in the presentation the benefits you offer and the results that the buyer can obtain with your product.
One mistake many entrepreneurs make is to focus on product features. No one wants to buy a course made up of 20 with a duration of 1h30min. People are interested in buying an online course on motherhood, to help them deal with newborn children, for example.
In the case of online courses, there is another reservation: many buyers still do not understand that the product is only available online. Therefore, make sure you make this information clear and use images and text that help materialize your product and make it accessible to the buyer.
Choose the best payment methods
The more payment methods you offer, the more likely people are to purchase your product.
Most people shop online with a credit card, but you can also add options like PayPal to cater to consumers who don’t have a good purchase limit.
This choice will depend on the profile of your audience (we will talk more about this in the next topic).
After selecting the payment methods, make sure to leave this information clear on your sales page, to prevent the person from clicking on the “buy” button and not finding an option at checkout that will serve them.
Speak the same language of the buyer
He is a semi-fictional representation of your ideal client, created from a thorough analysis of your business and market research.
Once you understand who the ideal customer for your product is, your mission is to create texts that generate empathy in those who are reading, awakening their interest in your offer.
Take some time to get to know your audience, what problems they face on a daily basis, and how you and your product can help them.
This study will help you draw up a more efficient communication strategy and, as a consequence, increase the conversion rates of your business.
Invite your visitor to action
After you have shown all the advantages of your product, how to access it and the payment methods, it is time to invite your visitor to perform an action on your page, which, in this case, is to make a purchase.
To make an impact, your call to action must be clear, consistent with the rest of the text and well positioned on the page. But don’t worry if you can’t find the perfect CTA first; You can still try other phrases and designs for the button, until you discover the one that converts the most.
What to avoid on my sales page?
The most common errors of the sales pages are: the lack of information about the product, the deficiency in breaking objections and the non-existence of information that guarantees the reliability of the page.
Lack of basic information
Making a good sales page requires details, including data that guarantees the reliability of the site. When creating your page, do not forget to enter the following points:
Privacy Policy and Terms of Use
To gain trust and demonstrate credibility and transparency to your users, it is recommended that your site has a visible privacy policy, which explains how the information collected at your address is used. It is also important to state in that term what browsing data is collected while the user is visiting your domain.
Disclaimer
It is a disclaimer term. It is important to make it clear that the results promised by the product may vary depending on certain factors.
refund term
Most products need a term to return the money if the customer is not satisfied with the purchase.
But do not worry, because if the consumer sees value in your offer, they will not request a refund, on the contrary, making it clear that you are willing to return the money will help increase the reliability of your product, which can generate more sales.
Expected repayment term for online purchases it is generally seven days, but you can stipulate a longer period if it is considered necessary.
Contact
After all, who is responsible for the product? Having the contact on the sales page is the most accurate path that the Producer can take to resolve the buyer’s doubts.
With this direct channel, the buyer saves time to find information and the Producer has the opportunity to convert a sale in a personalized way.
Tips to improve your sales page
auto player
The autoplayer is a parameter that can be inserted so that the sales video plays automatically, but it must be used carefully so as not to compromise the user experience. To do this, you can create two versions of your sales page, one with the autoplayer and the other without, to find out which converts more.
Outputs on the page
It is essential that your site has exits: that is, within the sales page, there must be at least one link that takes the user to a page where they can find more information about you and your product.
Mobile friendly page
The number of people accessing the Internet via mobile has grown considerably. Therefore, it is essential that you
If you haven’t made a version of your site for smartphones yet, it’s better to run behind the damage, since a good part of your buyers are accessing your content there.
social proof
Before making a purchase, most users look for opinions about that product. That’s why we suggest you view buyer feedback on your page and use it as a sales pitch.
These statements can be in text format or short videos, showing how your product is capable of solving a problem. These stories motivate and generate empathy in those who are reading / watching, which are two emotions that greatly influence the purchase decision.
What is the importance of the sales page for your strategy?
Having a good sales page helps to pass more credibility to your visitors and, consequently, make more sales. The good news is that there are several ways to create a conversion-optimized page, without spending a lot of money on it, by following the tips we share in the text.
But it is also important to adapt your communication strategies as you understand people’s reaction.
If you are just starting out in the online sales market now, we also suggest creating a blog with your own content as this will help you when building in your niche. Learn step by step in our full tutorial on .
See you soon!
*This post is from 2015 and has been updated to offer more accurate and complete information
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