If you have reached this post, you have probably noticed that selling on Instagram is really effective and that this platform is a great tool for doing business.
Gone is the time when Instagram was just a network to post photos of trips on the beach, a delicious coffee in a bar or a selfie with a landscape in the background. Today Instagram has been transformed into a business platform where you can sell various products and services.
With more each monthIt was only to be expected that Instagram would become the perfect place to promote and sell products.
In fact, they have a profile on instagram and 80% of users follow at least one of these brands.
These data leave no room for doubt: selling on Instagram can make your business take off. And in addition to increasing sales, you can also get closer to your .
However, even though it is such an efficient and attractive channel, many people and brands still do not know how to sell through the social network.
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Why sell on Instagram?
According to data published by Instagram has more than billion users active monthly. This study was conducted in 2021 and also noted that that number had a 23% increasecompared to the previous year.
Thinking about the current world population (approximately 7,670 million in 2021), it is possible to say that almost 14% of the world population uses this social network. This is an impressive fact, which shows the great presence of Instagram in people’s lives.
Therefore, you may have already realized that this tool is a great channel for commercial performance for brands and companies.
Another important fact, included in that same article, is that 500 million accounts use Instagram Stories every day and a third of them see business stories. In other words, users are interested in this type of content produced by brands and in this format.
In addition, the platform offers several features for trading accounts, such as:
instagram-shopping
This tool allows your account to be commercial and your company to make sales within the platform.
You can create a product catalog, create tags on posts, directing the user to buy that item.
In addition to several other features, such as stickers in Stories and cards, all of them with the aim of facilitating and encouraging users to make purchases through Instagram.
Each feature is available for certain types of Instagram accounts, so it’s worth reading the operating guidelines and finding out what the possibilities are for your profile.
instagram advertising
There is also the possibility to create sponsored ads on Instagram. Both for existing posts and to create new ads within the platform.
This is a solution focused on promoting your product, with various goals such as increasing views, improving click-through rate, increasing your audience engagement and the reach of your post.
The value of advertising varies according to the objective, number of days of sponsorship, ad format, among other aspects.
Integrations
Another sales-promoting feature on Instagram is the ability to create integrations with various other useful tools, which enhance the audience experience.
The For example, they are an integration option with the Instagram API to automate conversations and improve customer service through the application, giving the flow of messages greater fluidity.
There are also tools like Linktree, which works as an extension of the platform, offering more link options to take the audience to pages related to your company.
How to sell on Instagram?
Instagram is one of the most important social networks if you are looking to connect with potential customers of your products or services.
The reasons why Instagram is one of the best platforms to sell products or services online are many, but we can mention a few, such as, for example, that it is one of the fastest growing social networks in the world and already exceeds 500 million users. registered users.
In addition, it is one of the social networks that shows the highest rates of engagement with brands. People who follow brands on Instagram tend to interact with it a lot.
Finally, another of the advantages of Instagram is the number of innovative options that it offers on the platform, tools such as zoom, reels or the infinity of filters that it has make it very attractive.
And as we know that what you want is to take advantage of these advantages to sell on Instagram. We are going to guide you through some fundamental stages. You will notice how the process is simpler than you imagine.
1. Install the Instagram app
The first step to discover how to sell on Instagram is to create an account on the social network.
If you already have a profile, great. If you don’t have it, I’ll help you!
Follow these steps to create your profile:
- Download the Instagram app: You can do it on your mobile / tablet or connect by computer.
- Register online: Create an account with your email address or sign in with your Facebook address. If you already have a page of your products on Facebook, it is interesting to register with that account so that your social networks are interconnected. This also creates a unique visual identity for your brand, which makes the user have a good experience and can identify you more easily.
- Complete your new profile: Make a brief description, but that manages to highlight the most important points of your brand. Take advantage of the bio (space at the top, next to the profile picture, in which you describe what your Instagram is) to leave the link to your website. This is the only place to put an External Link Url.
- Post a profile picture: Choose an image that is easy to identify and that sums up what your brand is about. Always keep in mind that this social network is visual, so invest your time when choosing the profile photo, since it will be the user’s first contact with your Instagram.
- Make your Instagram public: By opting for a public profile, users of this social network will have easy access to your account. Your brand will be visited by different people, even some that you don’t even know yet.
- Start posting: Now your Instagram profile is ready for use. Invest your time to take care of that new social network.
2. Transform your personal profile into a business profile
Any company can get a business profile on Instagram. This option is super indicated to receive information about the performance of your messages on this network.
To activate your business profile, you must go to the profile settings in your Instagram account and enable the option “switch to business profile”.
To complete the transition, you will need to integrate your Instagram profile to a Facebook fanpage. If you don’t have a Facebook page yet, .
3. Use bio to boost range
A key resource for a commercial account, which directly impacts sales, is the .
This function is the “business card” of your profile, because it is the first thing your audience sees when they open your page, it is where you display the name of your company, an image, a brief description of your product or service and a link that is your – CTA. In this place, you can put an external link or even the Linktree we mentioned earlier.
This bio space needs to be used very well, since it is an excellent opportunity to attract your audience and make your company and what your solution is known.
4. Always think of your buyer person
You It should be the main focus when planning all your Instagram content. Both regarding the configuration of the biography, as well as when thinking about the publications, the images and the language used in all the texts contained in your profile.
To do this, you will need to know your buyer persona, that is, you must understand and map the characteristics of your ideal client for your product or service.
Because the objective of any company is to solve a real problem, it is to solve the pain of a consumer and, therefore, it is essential that you have total clarity to know who each action on your Instagram is aimed at and what are the pain points of your buyer person.
5. Post relevant content
The Instagram account has been created and you can now start posting content there.
But you must be thinking: And now? What should I post on my new profile?
So, it is time to think about the content formats that are used in this social network.
Remember that Instagram is visual and that users follow the brands to see the products.
The main forms of publication on Instagram are photos and videos, but it is also important to think about the relevant texts and content that enrich your profile.
Photos
Photos are the main publication format on Instagram and that is because this social network was initially created to share images.
Therefore, when advertising products on Instagram, it is necessary to publish well-made photos, perfectly framed and with excellent resolution. To help enhance and edit your images, you can use What , Y .
It is important to avoid images that are too heavy to avoid loading problems. Instagram itself already reduces the quality of the photos that will be published if they are outside the one allowed by the application. On the other hand, sharpness will be lost when choosing low-resolution photos, so that choice should be made with caution and discretion.
Videos
Another visual resource widely used in Instagram profiles are , great formats to educate users more about what you sell. That’s because you can speak and explain more clearly and up close to your audience.
With a duration of up to 60 seconds, they can also be a fun tool to better showcase your product and how it works.
You can post them on your own feed Instagram feed the same way you would post photos.
Another interesting way to explore this resource is to make videos of up to 15 seconds in Storiesa 24-hour publishing option that appears at the top of the app.
There is also the option to create a , allowing a short repetition of certain movements. This option makes daily movements interesting, fun and different!
Instagram also has a new video feature, Reels. With recordings of up to 60 seconds, which allows you to publish short and fun content, similar to that of .
Texts
Well, now you have great photos and videos. Now it’s important to think about how to describe all that content.
The fact of knowing how to present your products clearly and objectively is essential to have an attractive profile. I recommend that you never post on this network without a title, which has to be short.
This is the ideal time to explore your creativity!
Create innovative titles and always use the because they mark the image and direct users…
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