Instagram is the fastest growing social network today and has already reached more than a billion users, so yes, many people are probably interested in the content you offer there.
So if you are looking for how to get more followers on Instagram, this post is for you!
If you use in your business, this app, used in the right way, can be one of your main sources of income, but the main one.
Because it has an infinity of interactive tools that make it be used almost without rest on a daily basis.
So it is important that you are present with good strategies and aware of their innovations so that you stand out from the crowd.
For this reason, we have selected 10 tips that will help you have a prominent profile and get more people interested in your content.
VIDEO | How will the Instagram algorithm work?
What are you waiting for to learn more about these strategies that will help you have more followers on Instagram?
1. Improve your business profile
20 million use the commercial profile and 2 5 million of them advertise products.
And it is that the first step to make more assertive analyzes and have more visibility, is transform your account into a business profile.
Mainly because when you register your profile for commercial purposes, Instagram makes a series of important data available to you so that you can use it in favor of your performance. For example:
- Scope.
- Impressions.
- Number of visits to the profile.
- demographic data.
On the other hand, the platform provides relevant information so that you can understand and optimize the results of your strategy in this social network.
In addition to being able to insert accessible links in your bio, such as telephone and email, and promote your publication directly from the application. And additionally, you can pay for advertising to appear on profiles that the social network considers may be interested in your content.
1.1. How to set up a business account on Instagram?
Doing it is very simple, and according to it you must follow the following steps:
- Go to your profile and click on the three horizontal lines that you will find in the upper right corner.
- Tap the “Settings” gear icon.
- Go to “Account”, “Switch to professional account” and then click “Continue”.
- Select a category for your business profile and tap “Done”.
- Click “OK” to confirm the action performed”.
- Tap “Company” and then tap “Next.”
- Add your contact information and click “Next”. You can not add your information and skip this step, but it is recommended that you add at least one email.
- Tap “X” in the top right corner to return to your profile. And ready!
2. Understand the data and create your goal
Although Instagram provides you with a significant amount of data, it is necessary to interpret it and know where you want to go with it, and of course, know how to better target the audience of followers you want to have.
And for this, you must answer questions like:
- Who is my target audience?
- How to define my buyer person?
- How to get to him?
But do not worry! Answering them is very simple, you just have to evaluate what you are looking for. Thus, you can get more followers.
Now that you have the answer to who you want to reach and you have improved the way you do it, it is time to always check if the numbers are taking you to your goals, because they are the ones who will express your performance.
>> If you want to understand how each metric of this social network works, .
3. Plan your posts
With data and goals in hand, check which day and time your followers are most present on Instagram and start scheduling posts to increase their engagement.
In this way, you will be able to create a series of constant contents that will appear at the right time to achieve a greater reach among users.
And to achieve it, the best thing is create a schedule for your poststhus, you can analyze them with time to spare and always pointing to something later, without the need to publish last-minute content that is not in line with your audience or defined objective, and that does not generate interest.
To help you, there are several tools on the Internet that make it possible to schedule posts on Instagram. Among the main ones we find:
- Later.
- Social Zoho.
- Buffer.
- Hootsuite.
Take a look at them and see which one is more suitable for what you want to do!
On the other hand, in relation to the frequency, this can vary a lot with the amount of content you want and can originate according to your audience.
You can test which is the best time, analyzing your data. But remember to avoid posting excessively, ideally there should be a gap of a few hours, in case you make more than one post per day.
VIDEO | 5 tips that will tell you the best time to post on social networks
4. Invest in quality
Another key point on how to have more followers on Instagram is the quality of your posts because it is useless to have good planning if your posts are not attractive to your audience.
don’t forget that content standardization is necessary so that people are satisfied and find what they are looking for.
that they agree to what you want to convey is essential. But be careful not to confuse flashy with extravagant!
Try to use photos and videos with a good resolution (preferably in square format, 1080 x 1080 px). Focus on similar filters that do not vary much from one image to another, so that your profile is harmonious and your followers can quickly identify you on Instagram and your other social networks.
To achieve this, there are applications that improve photo editing, such as ,, , among others.
But the visual part is not everything! As content relevance is key. If your goal is also to understand and deliver what your buyer persona wants, you have to keep in mind what content will make them want to follow, and do, your posts.
Necessary create valuable content, thus increasing the interest of your audience and ensuring that you are there to help them solve their problems. Focus on good writing and focus on the first few words so that people will click “more” and continue reading what you have to say.
5. Talk to your audience
The on Instagram is of the utmost importance so that you can find out what they think about your publications, what they are looking for, among several other factors that you notice with a quick conversation both directly and in a post in your feed.
Another key factor for you to recognize the importance of interacting with your audience is the Instagram algorithm itself, since this social network is the one that generates the most engagement.
In addition to the fact that posts with many likes and comments are more likely to appear on users’ timelines. Thus, try to respond to your users as soon as possible to ensure that your post is one of the most viewed and that it always appears in the feed.
Have you noticed that the stories and posts from the profiles you interact with the most always appear first in your feed?
On the other hand, although we already talked about the quality of the content, it is important to emphasize that always creating something that people comment on and even share is key. Therefore, focus on relevant posts and use lighter language and emojis, why not?
Also, you can use the so Call to actions and nurture a lasting relationship with your base. Thus, you conclude your texts with the invitation to carry out an action that intrigues your followers and leads them to discover more about you or to leave a comment.
6. Use and “abuse” Instagram tools
It’s not just about getting the formula for how to have more followers on Instagram, but about retaining them, and to achieve this, it’s important to interact with them.
But how to do it?
In addition to all the above suggestions, Instagram provides various tools to help you in this mission. These are the most relevant:
6.1. stories
The are one of the most used functions of the application.
Vertical images lasting 24 hours are common for those who seek to be closer to their audienceeither showing a little more about their day to day, behind the scenes of the company or the creation of a project, and even telling a little story.
This resource does not lack strategies, and regardless of the algorithm, it will be available to anyone who wants it, at the top of the application.
Within this functionality, you can:
- Create polls: both with text and emoji.
- Report your location.
- Use personalized stickers and gifs.
- Mention a clickable profile: When you are mentioned on any public profile, you can post it back to your story, thus increasing the chances of other people knowing about your profile.
Also use options like polls and questions to further engage with your audience. For example, you can ask something that has to do directly with your brand, such as “what do you prefer, a purse with a gold or silver chain” or a question to get to know you better, such as “what do you want to know about me (or my business)? ”.
Even if you want your brand to be closer, you could make a section for them to tell you something or give you advice and reactions to it. In the end, there are no recipes, so look for what goes with your essence and what you want to convey.
But don’t go overboard with the stories!
Some profiles post a huge number of stories in a 24-hour period, and that causes people to abandon them because they have too much content.
The stories were born to be practical, 5 seconds for images and 15 seconds for videos.
6.2. featured stories
As we mentioned earlier, the stories they last one day in the timeline. But you can save them to your profile with the “Featured” function.
For that, just click on the story you want and then on the “Start” button that appears in the shape of a heart in the lower right corner of the screen. Also, if you want to group them (which is recommended), you can do it, or leave them free in your profile.
And don’t worry, it is possible to highlight stories that have already passed the 24-hour deadline. To do this, go to your profile and click on the clock icon in the upper right corner of the page – also known as the stories archive. There, you can select any story you’ve already made and add it to the highlight that best fits your content.
But that’s not all, since in the image you can also see how the featured stories are positioned on the profile.
And, to attract more attention, we recommend that you create a cover, making them more visible and educational for those who visit your profile in search of more content.
Here’s an interesting fact: the maximum number of featured photos or videos grouped together is 100 stories!
6.3. organic
Continuing with the theme of the profile, many people end up leaving aside a…
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