Whoever works with knows how important it is to constantly perfect their strategies to achieve better and better results and it is very likely that the title has attracted you a lot, because you are looking to learn a little more about a tool as important as SEMrush.
In fact, being attentive to the competition and performance of your page will help you to be more assertive in your business actions, repair the faults found and deliver quality content to your audience.
These are some of the activities that SEMrush can help you carry out, it is also a tool that can be used, for free or paid, in case you need access to more features.
Still don’t know this tool well?
In today’s text you will learn all the advantages of SEMrush and learn how to use it.
What is SEMrush?
is a web analytics tool responsible for delivering consolidated data on user searches and positioning in Google’s SERP (your position in search results). You can use it both to get to get to know your competitors better.
Being recognized as a complete competitive analysis service, SEMrush has been increasingly used by professionals in their SEO strategies.
Those who work with content production, directly or indirectly, know that writing good texts is not enough for their page to rank well in Google and other search engines.
It is necessary to be attentive to what the audience is looking for in order to deliver something attractive, valuable and stand out from all the other pages on the Internet.
Complying with all the requirements on your own can be complicated, especially in the digital environment, where the competition is already great and continues to grow exponentially.
What is SEMrush used for?
By delivering relevant data on user behavior, SEMrush allows you to discover the best marketing strategies and stand out from your competitors.
With this tool, it is possible to analyze various factors, such as:
- the most relevant to your business;
- the positioning of your keywords in organic surveys;
- the advertising strategies most used by the competition and the results obtained in each of them;
- backlinks from your page or from other sites in your niche;
- among other pertinent information.
Using the features of SEMrush you can see what is working well or poorly for your competitors, monitor your page performance, and learn what can be done to help your site rank higher.
Differences between the free version and the paid version
Those who do not have the means to invest now or are not willing to pay a very high monthly value for the use of the platform can use SEMrush for free. However, this version has several limitations that prevent you from enjoying all the advantages of the tool.
In the free version there is, for example, a limit of 10 searches per day, while the simplest paid plan allows you to make 3,000 daily requests for analytical reports.
Another disadvantage concerns the number of results per search. If you use the free SEMrush, you will be able to examine only 10 results.
Therefore, when searching for a certain domain, you will only have access to the first 10 keywords listed on it, while the cheapest paid version will show 10,000 results.
If your intention is really to invest in the indicated thing is to register in one of the paid versions of the tool to have access to all the features and benefits that SEMrush offers.
There are the Pro, Guru, Business and Enterprise plans, which present differentiated advantages for those who register, according to the needs of their business.
How to use SEMRush?
After creating an account in SEMRush and confirming it in your email, all you have to do is enter the site to access the initial panel.
In the dashboard, you will find the search bar where you can insert the domain whose performance you want to check. We remember that the page can be both that of your business and that of your competitors.
In the side menu, you will find the Panel, where the various features of SEMrush are located. Each of these presents complete and detailed reports on specific elements of the investigated domain.
Knowing how to use the tool and the details of each resource can be the missing piece of your to generate even better results.
We are going to give you an overview of the tool and detail some of the most important features, so you can see how you can benefit from using it.
SEMrush Domain Analysis
To analyze a domain, you must enter the desired address in the search bar. Pay close attention because after indicating the domain, it is necessary to specify the country, because only then will SEMrush be able to locate it correctly.
It is important to remember that we have the possibility to link Google Search Console with SEMrush and obtain the data that most interests us in a single report.
Domain overview in SEMrush
This section gives access to general information about the number of keywords that direct the site, the backlinks that direct to that page, the competitors and detailed information about organic and paid surveys.
To see this data separately and in detail, simply navigate through the subsections of the side menu.
Next we will specify what each of them analyzes.
Organic search with SEMrush
Here you will find reports regarding organic research, such as:
- top keywords that drive traffic to that site;
- what are the main organic competitors of the domain; Y
- of your content for certain keywords.
This is a good feature to analyze the positioning variations of your page or a competitor, and better understand what is attracting the attention of the audience.
Domain Backlink Analysis
With this functionality, SEMrush presents reports with information about the links that lead to your site.
Backlinks on authoritative domains are critical to increasing the credibility of your page, just as backlinks from untrustworthy sites can be detrimental to your search engine rankings.
Looking at the data presented here will help you understand how your backlink profile is affecting your page rankings. This allows you to think of strategies to improve their performance in this aspect.
From this information you can get ideas of or topics to create attractive content that may interest the domains with the highest authority and generate new backlinks to your page.
advertising search
The factors analyzed by this functionality are the same as for organic search, but they refer to the information of the that is, from the paid surveys of the investigated domain.
PLA search
With this tool, you can discover the products that your competitors are selling and in which aspects they are outperforming your strategies.
In the PLA search, data is presented on the positions of the product list ads, which are the main competitors of the investigated domain and the texts that are used in the ads.
display media
SEMrush’s media display data analysis is used to see how companies’ ads are being projected on the internet. .
Here you can see which strategies are having the best conversion results and which formats are attracting more potential customers to the survey pages.
In case you need to know if your audience is showing more interest in content in text or video format, for example, the display media reports will help you better understand this behavior.
traffic analysis
This section provides an overview of the used by the investigated domain.
You can use this functionality of SEMrush to understand the strengths and weaknesses of your competitors and compare their pages with yours, to know what can be done to improve your performance.
Here you can also check where the traffic of the domain you are researching is coming from, who are their most active Affiliates and which domains are authoritative and can serve as good sources of backlinks.
domain vs domain
This tool allows the comparison of up to 5 domains, and can be used to analyze your main competitors.
You just have to insert the domains you want to compare and select the type of keyword you want to analyze. You can opt for organic, paid, or PLA keywords.
For a more advanced search, you can also select what you want to analyze, such as keywords in common or unique to each domain.
SEMrush generates all the comparative reports on the inserted domains, your positions in the organic search results for the same terms, the average search volume of those words, cost per click, among other things.
Exploring the data and analyzing it carefully will help you efficiently understand your competitors.
keyword analysis
This feature serves as a guide for those who need to find the right keywords for their content, improve ranking and attract traffic.
If you have a site about dog clothes, for example, you can use the functionality to check the competition for the keywords you want to use in your content.
Thus, you manage to find a and little explored, in which you have more chances to stand out, such as clothes for large dogs.
You can also check the corresponding and related keywords you are searching for, the organic search results for each of them, and the ad history.
When analyzing keywords, it is important to understand two aspects to have a better understanding of where and how to direct our strategy, the first has to do with phrase matching, while the second is linked to related keywords, Below we will describe each of them so that you can understand them better.
In case of the use of keywords with phrase matching SEMrush will indicate keywords related to the one you are looking for, providing variations of it, all the results that it offers us will be related to the number of clicks that visitors make when they search for the keyword in search engines.
Meanwhile, the related keywords refer to the variations that said word could undergo in order to find the results of the searched keyword. In short, many people can type different keywords and will find the same result, the magic of SEMrush is that it will help you identify what these keywords are.
keyword magic tool
By accessing this tool and reporting a keyword,…
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