A few years ago, TikTok innovated with short videos, Instagram took advantage of this trend and brought us the Reels and YouTube created the youtube shorts. The latter are available on the video platform.
What are the short videos? How can you activate and create them? We will explain it all to you in this article. In addition, we will tell you about the advantages of taking advantage of this type of content.
What are short videos or YouTube Shorts?
The short video format with music and fun effects has captivated people from different countries. For this reason, Google decided to create its own version and bet on the youtube shorts.
The version that includes this function was first released in India in September 2020. As in the origins of TikTok, the videos were 15 seconds long.
But, the Shorts have advanced in a few months and have been adapted to the preferences of the users. Therefore, currently, those who decide upload short videos they can select a duration of up to 60 seconds.
How does YouTube Shorts work?
Although it has several similarities with TikTok, the short youtube videos they are not exactly the same. For example, they are not on a platform other than the main one.
As with the Instagram Reels, the shorts are functions integrated into the original YouTube app. Its operation is easy, and if you usually use TikTok, it will not be complicated at all.
When you enter the YouTube application, go to the bottom bar of options and press “Shorts”. As soon as you enter the first short will start to play, leave it until the end and slide to lower shorts and keep watching.
Why use short videos?
not only the have decided to take advantage of the shorts, but also those who have businesses and want to create quality content for your customers. Why? Because when they post their short videos they get several benefits.
Next, we talk about the advantages it offers you YouTube Short:
1. You interact with your potential customers
When you spend time studying the preferences of your potential customers, you determine what type of content captures their attention. If you upload what are the shorts that you find interestingit is easier for you to connect and interact with them.
Interaction helps people feel connected to your brand.
2. You reach a larger audience
Generation Z is the one that most often consumes youtube shortsso by means of this function you achieve that a younger class of public knows your business.
3. You reflect a more modern image of your brand
Adapting to this technology helps you convey an updated idea of your business. Short videos are laid back and fun, but that doesn’t mean you can’t announce important ideas with them.
4. You humanize your business
If in the shorts you include the people involved in your venture and in the creation of these videos, it is easier for your customers to connect with the brand.
5. You present your products or services in an original way
You may think that 60 seconds is a very short time, however, there is an advantage: it drives you to have more creativity. A lot of useful information can be presented in a minute, such as the different uses or benefits and advantages of your products.
How long is a video on YouTube Shorts?
The lowest duration available for short youtube videos is 15 seconds. If you need to convey a longer idea, don’t worry, you also have the opportunity to create a 1-minute short.
Can I make money with YouTube Shorts?
When other brands decide to, the platform pays those who create the videos. Ads also appear in the shorts playback option, but the creators do not charge for them.
To cover the lack of Shorts, this mark has created a background of 100 million dollars. Thanks to that, the platform pays those who create short videos and help define the future of this feature.
The amount paid goes from 100 to 10,000 USD. To receive it, you must meet a series of requirements:
- Have uploaded at least 1 short in the last 180 days. Make sure it meets the platform requirements.
- Your channel must follow YouTube’s monetization, copyright, and Community policies.
- Videos are not allowed to have third party network logos, watermarks or not be original.
- Be of legal age in your country, with the exception of the US, where the minimum age accepted is 13 years.
How to activate Shorts on YouTube?
For upload short videos, ensures that the version of the app you have offers the feature. Next, we explain each step you have to follow:
1. Download the latest version of the YouTube app
Because the youtube shorts are recorded from the smartphone app, it is vital that it is updated. Go to your device’s app store and type “YouTube” in the search bar.
When the options appear, go to the first one and, if “Open” appears in the next window, it is because the app is updated. Otherwise, you have to access “To update” and wait for it to download.
2. Access the YouTube short video feature for the first time
Once the app is updated, open it and go to the bottom bar of options. Right in the middle there is a + sign inside a circlepress it.
Now, go to “Create a Short”. The message “Allow access to camera and microphone” will appear on the screen.
3. Allow the app to access certain features of your cell phone
when you press “Allow access”, you will find another box to confirm this step. Therefore, select between: “While the app is in use” and “Only this time”.
Then you will be asked the question “Allow YouTube to record audio?”choose the option you prefer.
Done, with these steps you will activate the shorts!
How to make a short video with YouTube Shorts?
Now that the feature is active, it’s time to. And we are going to show you the step by step:
1. Open the YouTube app and select the shorts option
Just like when you activated this tool, press the “+” option that is in the bottom bar of options. Later, go to “Create a short”. You will most likely need it to last longer than 15 seconds.
To increase the duration, press the number 15 located above the red button to record. When you do, increase directly to 60 seconds.
2. Start recording your short video for YouTube channel
To start the recording, you have two options: the first is hold the red button; the second and, for us, the most comfortable, is to press once when you want to start and once to finish.
At the top of the screen is a line that fills colored red as you record. If you want to delete the video, hit the undo option.
If you select “Close”, you can access 2 options: “Delete” and “Save and exit”. When the video is ready, tap on “Done”.
3. Edit your videos and apply the improvements available in the app
In the next window you have the opportunity to add sound to your short. If you do, it is important that you have something in mind. Recordings with original audio or music from the YouTube library must be 15 seconds long.
In the editor you can also place text to video, select format, font and color of it. Those who add phrases to the shorts use the “Chrono” option. to choose in which section of the video the text appears.
Finally, in the editor short YouTube videos there are filters that you can apply to the short you record.
4. Save arrangements, go back to recording or discard changes
In case you don’t like the result of the video after editing it, click on the arrow that indicates back to undo all changes or go back to recording.
If you select “save as draft”, the version of the short containing all the changes will be stored. When you are satisfied with the settings, press “Next”.
5. Adjust the last details of your short video for YouTube
The first thing you have to do on the next screen of the editor is write a title for your short. The limit is 100 characters, choose one that is attractive to your potential customers and makes it clear what the content of the video is about.
Then, make your privacy settings: “Upload as”, “Visibility” Y “Select Audience”. The first option is related to how the people who play the short will see you, you can change your name and profile picture.
As to “Visibility”, the YouTube options are:
- Public: anyone can see and search the short.
- not listed: Anyone who has the link.
- Private: Seen only by the people you select.
Before uploading the short video, please specify if it is suitable for all public or not. When you do all the configuration, press “Upload Short”.
What should you keep in mind to upload a short to YouTube?
Now that you know how to create shorts on YouTube, we are going to give you some important tips to know how to prevent them from going unnoticed.
1. Proper use of the hashtag shorts so that they find the video easily
The platform mentions that adding the label short it is optional, but we recommend that you always write it. Existsso placing it in the description helps the algorithm identify you.
The result of apply this tip is that your video will appear to people who see the type of content you create.
2. Thumb or thumbnail for your video so they can see it from the computer
When the person sees the short from a mobile, YouTube assigns a thumbnail, that is, an image from the video. However, this will not stop you from selecting a thumb for your short video.
The thumbnail you choose will be available to those who view the short from a notebook. To place one, you need to record the video and upload it through your profile in YouTube Studio.
You just have to enter the editor and upload thumbnail that you prefer for your shorts.
3. Create a description that is attractive to your target audience
to write a description on YouTube, you must do the editing from YouTube Studio on your computer. This section is not very long, but it is attractive to users, so they decide to see the short.
4. Schedule your short to upload automatically
When you choose the visibility of the YouTube Short, you will find the option “Schedule”. There, you can select the day and time you prefer the video to be uploaded.
Automation makes the process easier upload short videos and allows you to set a schedule to publish content on your YouTube channel.
Take advantage of YouTube Shorts!
Now that we have explained everything about these short videos, do not hesitate to use them to reach more people. One of the ways to keep your business up to date is by using social media.
YouTube is one of the better known, so, without a doubt, helps you connect with your potential customers.
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