Editing programs are excellent ways to have videos in content formats that catch the attention of your audience and you surely already know the importance of this type of material.
However, it may be that your content, after recording, is not published on some platform because the file is not compatible with the format that that channel supports.
Do you know why that happens?
There are several video file formats, but not all of them are compatible with all playback devices.
So, in order for you to be able to transform the formats of your files so that they are compatible with the player installed on your device (be it the computer, the tablet, the cell phone), there are several programs to convert videos, and today we are going to talk about that.
But, before we talk about converters, it is important to know a bit about the main video formats.
The most popular and used formats today are:
AVI
AVI is one of the most popular video formats, developed by Microsoft.
In it, the video and audio data are stored in a single file, without losing the quality of the image.
It is a format that is also recognized by all DVD players, meanwhile, some players may have problems playing AVI videos.
flv
FLV is a reduced-size video format, developed by Adobe Systems, made to be accessible over the Internet without the need for a video download.
By default, many video players do not play content in this format.
It is played by Flash Player, and is available for most web browsers (Google Chrome, Mozilla Firefox, Internet Explorer, and Safari, for example).
MOV
Just like AVI, MOV is also one of the most popular video formats. It was developed by Apple’s QuickTime system and is therefore compatible with iPod, Apple TV, iPhone and iPad.
Despite being a format that provides better quality files, you may have problems opening those videos in Windows Media Player, the Windows player.
For that, you will need to use one of the video converting programs available on the market.
MP4
MP4 is a widely used video file format for sharing this type of content on the web and was developed based on the MOV format, but it works without problems on most operating systems.
Unlike the AVI format, MP4 stores audio and video data separately, as well as storing subtitles, still images, graphics, user interactivity, and menus.
In the MP4 format you can obtain videos with the same or higher quality than with the AVI format, but smaller in size. That is why it is widely used in high definition films available for purchase on the Internet.
4 video converters
Did you see how there are various video file formats?
For this reason, it is possible that you save your contents and only realize later that they are not compatible with the place where you want to place them.
Some people may even re-record all content to fit exactly into one player. But that ends up causing rework and it may be that the new recorded content is not as good as the previous one.
For this reason, one of the options in these cases is to use programs to convert videos and thus change only the format of your file.
The video conversion feature can be found in the major ones like Adobe Premiere, After Effects and Final Cut. But for those who cannot invest in paid software or use a video editor that does not have that functionality, there are good and free options.
Next, we will separate the 4 most popular ones and we will show you the advantages and disadvantages of using these programs to convert videos.
1. VLC Media Player
VLC Media Player is an excellent alternative for being compatible with all current audio and video formats and for being cross-platform (supported by Windows, Mac, Linux, Android, iOS and other systems).
In addition to being used as a video player, it also has the function of a converter, among several other resources.
Advantage:
– It has the function of a tool that allows you to record your computer screen to make tutorials and video classes.
– It has a simple interface.
– Allows you to watch movies with external subtitle files.
Disadvantages:
– Outdated interface.
Step by step to convert videos in VLC:
1 – After opening the VCL, click Media located in the program’s menu. Then click Convert. (shortcut Ctrl+R).
2 – In the window that will open, click Add to choose the video file you need to convert.
3 – After adding the file, click Convert/Save. Choose the Convert option (shortcut Alt+O).
4 – In the next window that will open, choose the format you want to convert your video to and then click Start.
2.Shotcut
Unlike VLC, it is not used as a video player. It is a software that is used for editing and converting videos.
Advantage:
– It is an intuitive software, so it is not difficult to use and you can learn it yourself.
– It supports various video formats.
– Because it is easy to use, there are several tutorials that teach the main tools of the program.
Disadvantages:
– Shotcut does not have many effects resources for video.
– It is a heavy software, so for some users it is slow.
Step by step to convert videos to Shotcut:
1 – After opening Shotcut, click Open File in the program menu. Choose the video you are going to convert.
2 – When the video is already open in Shotcut, go to the menu, click on the File and then on Export video.
3 – Choose the format option that your video needs to have.
4 – Now, click Export file and choose the place where your video will be saved and the program. After selecting the location, Shotcut already starts the export process.
3.HandBrake
Handbrake is a software to convert video files. But, in addition, it compresses larger videos without losing image and audio quality.
Advantage:
– It is a lightweight program that you can leave on your computer for when you need it, without taking up much space.
– You have the option to rip and convert physical formats, such as DVD and Blu-Ray.
– Fast conversion.
Disadvantages:
– The interface is not so simple because it has many configuration options.
– It does not have a Spanish version.
– Convert only for MP4 and MKV formats.
Step by step to convert videos in HandBrake:
1 – After opening HandBreak, click Source and then Open a single video file to load the file you need to convert.
2 – Check if the selected format is in MP4.
3 – Select the folder where you want to save the converted video file.
4 – Click Start Encode and wait for the conversion process.
4.Any Video Converter
The Any Video Converter is a software that allows the conversion of videos on Windows and Mac and that accepts the main current video formats.
Advantage:
– Allows you to add effects to the video before conversion.
– Multiple videos can be mixed and converted into a single video file.
– In it, you can choose the video format according to the device on which you want to play the file.
Disadvantages:
– Offer to purchase Any Video Converter Pro whenever you convert a file.
– It may take more time than other software to convert a video.
Step by step to convert videos in Any Video Converter:
1 – After opening Any Video Converter, click the Add or Drag Files button, located in the middle of the screen.
2 – Then, on the right side, make the basic settings, such as the place where the video is going to be saved, its size and quality. Below, you can configure the audio and video options.
3 – Choose the format according to the playback device that you are going to use to play the video.
4 – After setting the conversion format of your video, click Convert Now.
Did you see how easy it is to use programs to convert videos and thus be able to publish all the content you produce in this format?
Therefore, do not let the format of your file prevent you from using the video strategy in your business.
If you want to continue learning about this matter, also read our post with .
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