is a vital instant messaging app in the digital world which has a remarkable global recognition. Thus, thanks to its functions, it became a useful element to develop marketing strategies and due to the great success that it generates for brands and companies, the company was motivated to launch a .
So basically the business version of WhatsApp is defined as a tool that optimizes communication and the transmission of information between the client and the company. Therefore, it reveals notable advantages when executing marketing strategies, such as: Increase visibility, avoid the influence of algorithms that harm, improve the experience through “person to person” and distribute any strategic content.
For this and much more, it has facilitated the realization of numerous marketing campaigns in the world and many of them have achieved success without resorting to external utilities. Therefore, in order to inspire you to boost your entrepreneurship, it is valuable to know some examples of it and in this post, we will detail one by one. Like, some recommendations to develop your own campaign in WhatsApp Business.
List of the best ideas of advertising campaigns in WhatsApp Business used by big brands that you can replicate in your business
While it is true, WhatsApp Business distinguishes itself as a tool that manages to stimulate the growth of small, medium and large companiesregardless of its scope. Since it offers them the possibility of having a more advanced professional profile in which they can display the most relevant characteristics of their business (name, type, description, hours, address, website, etc.). Added to it, allows you to check your successoffers an optimal analytical section.
In addition to that, as if that were not enough, helps create automated responses to guarantee customer satisfaction and to be able to retain them in a much simpler way. In short, all this has captured the attention of various brands and companies worldwide that, to take advantage of the strengths of WhatsApp Businessthey were inclined to focus their marketing campaigns through this service for it, improve your advertising strategies.
Which, in many cases, have achieved success by exceeding the expectations of their clients or consumers. Therefore, to link the functionalities of WhatsApp Business to your marketing campaigns and that you are able to obtain a good result, it is appropriate to know some examples or ideas of successful marketing campaigns in this app to inspire you and, in a certain way, replicate them in your business or venture.
Therefore, below, we name the best of all:
“Hybridize” – Toyota
Definitely, is one of the most important marketing campaigns developed thanks to WhatsApp. Which was launched by Toyota, the world-renowned car brand During the year 2012. In this sense, it consisted of an advertising strategy that motivated users to participate for an iPhone 5 that would be awarded during each week worldwide.
To do this, they had to register on the campaign website and, in addition to that, make use of your WhatsApp account to post the word “hybridized” in your status or, change their status for said term. Which, although it was a very simple action, managed to achieve strong brand recognition in a short time. Taking into account that, More than 6,500 users participated in the first month and thus they managed to gather more than 33,000 visits.
“Get An AYGO” – Toyota
In view of the success achieved by Toyota’s well-known advertising campaign as “Hybridize”this car brand decides to launch yet another strategy with the help of WhatsApp three years later, that is, in 2015. But, in this case, the contestants aspired for a higher prize; nothing more and nothing less than an Aygo vehicle of the Toyota brand. As a result, the company was able to gather many more participants than exceeded 17,000 people with more than 89,000 conversations generated in the application.
For their part, to participate for this car, users had to use their WhatsApp account to win over or “flirt” with a Toyota representative. To do this, they had to do everything possible to stand out among the rest of the participants and thanks to that, there was extensive media coverage on the instant messaging app. Considering that, in their attempt to seduce, people used everything from creative texts to audio, images and videos to win the vehicle.
“Absolut Vodka” – The Absolut Company
It is a campaign managed to mark a before and after in what concerns WhatsApp Marketing. Which was led by The Absolute Company with the aim of promoting a limited collection of “Absolutely Unique” in Argentina, exclusively. Well, to celebrate its launch with much more style, the company hosted a coveted party in 2013 attended by many celebrities.
To get the attention of its audience and generate more furor, the brand pointed out that there were still two tickets available to win in order to spend an excellent night with all the VIP guests. But, to participate in it, people would have to contact Seven (a virtual doorman) via WhatsApp to expose the reasons why they should be the lucky ones to acquire said entrance tickets. So, to earn these invitations, customers used their creativity and sent you photos, videos and audio files.
“Road to the End” – Heineken
For the UEFA Champions League final, the distinguished Dutch beer brand organized an excellent marketing campaign in which promoted the use of WhatsApp as the main channel for consumers. Assessing that, every year, Heineken creates different campaigns to take its clients to the final of the UEFA Champions Leagueas a reward.
In this case, they designed a creative robot that had the objective of challenging the finalist participants to obtain the grand prize, for just sending a message via WhatsApp with the word “Champions” in order to start the entertaining game. Well, once they make this shipment, automatically, the bot would launch trivial questions that each user had to answer correctly to reach the winning position. A) Yes, Heineken was able to capture much more visibility.
“Whatscook” – Hellmann’s Mayonnaise
It consists of another marketing campaign on WhatsApp Business that stands out for being successful and, although it started in Brazil, later it managed to spread to Argentina, Chile, Paraguay and Uruguay. This basically encouraged WhatsApp users to cook delicious dishes and prepare recipes. in real time through the messaging app, with the help of master chefs who guided them throughout the process. To start the competition, the participants had to sign up on the Watscook website with your phone number.
After that, they had the possibility of sending a photograph of the contents of their fridge so that the aforementioned chefs they proposed a personalized recipe that, of course, included this mayonnaise as an ingredient for its preparation. In this way, it was weighted as a powerful advertisement that replaced recipe books and the usual cooking shows; with this, the Hellmann’s Mayonnaise brand showed much more innovation than increased their visibility and purchases, in exchange for gastronomic learning.
“Pringles Campus” – Pringles
It corresponds to a campaign led by Pringles on WhatsApp during the year 2013. From it, due to the celebration of the third year of its Pringles Campusthe brand published a challenge in which the participants had to share a creative message with Mr. Pringles, directly to your mobile device with the help of the instant messaging app. Which, above all, had to include numerous emoticons.
Once they carry out this step, in the profile of each contestant, the word “exceeded” was assigned to count him as one more candidate. But, to get the juicy prize of becoming a brand ambassador on social networks with a monthly salary of up to 1,000 eurosthey had to reach the next level.
which basically consisted of scan a certain QR code to get a hint from Mr. Pringles and thus, be closer to achieving the title of the “Pringles Graduate”. In this way, the brand gathered more than 300,000 university participants.
“Agent Provocateur”
This British lingerie retailer is also another of the brands that has known how to successfully do marketing through WhatsApp Business. Since, constantly, the company makes use of the instant messaging app to deliver information to its customers, about their new products and even the events that will take place in their stores. However, in this specific case, the brand launched a new Christmas campaign a few years ago that consisted of promoting interactivity among its clients.
Well, focused on women and their duality, it motivated the participants (both women and their partners) to talk with an AP agent within the same chat to discover your Christmas wish list. In this way, he promoted or suggested the articles corresponding to the Christmas collection of the brand that will better suit the personality.
KLM airline
This is the first airline to have a verified WhatsApp Business account. Reason for which, it caused a great novelty in its clients by adopting a powerful format of communication with the public making use of one of the most famous chat platforms in the world. Thanks to this, he managed to optimize his customer service, with the use of chatbots in the marketing strategy.
As if that were not enough, KLM also took care of create a better relationship with your customers making use of the instant messaging service, to generate greater confidence. Therefore, just as it provided personalized customer service through this channel, it also was in charge of keeping its clients informed about the status of their flights I even use WhatsApp to send your tickets (or tickets) through WhatsApp, providing much more comfort.
Accor hotel chain
With the aim of improving their service, the renowned Accor hotels in Ireland and the United Kingdom also began to use WhatsApp Business to optimize your marketing strategies. In this case, the hotel chain focused on launching a campaign to guarantee a much more qualified customer service.
In this sense, together with the key of the corresponding room, all the people who will choose to stay in any of its establishments, they would receive a phone number that allowed them to communicate via WhatsApp and in this way, they increased the efficiency when receiving requests for clean towels, changing items, breakfasts or dinners, etc. In addition, it allowed perform the…
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