Given its massive presence, has developed an App for companies to have a business profile on the platform. If you want to know how to advertise online on WhatsApp Business to give your business more reachkeep reading this step by step guide.
Technological advances have evolved the way advertising is done. At present, social networks are an ideal space to design and implement new and efficient marketing strategies..
Though WhatsApp was born as an instant messaging platform, has been able to enter the publicity, to the implement a tool that facilitates communication between companies and the client.
What are the benefits of advertising on WhatsApp Business?
is a version of the popular instant messaging application that has been designed for small, medium and large companies. The App offers a direct communication channel with the audience, in order to optimize the services. Nevertheless, What are the benefits of advertising on WhatsApp Business?
First, have a fast and simple customer service method It has a positive impact on the overall performance of your business. Nevertheless, that’s not the only benefit you get when using WhatsApp Business.
Below we mention its most outstanding advantages.
- WhatsApp It is present in the lives of more than 1.3 billion people. To the you have access to a much wider audience.
- Your customers, or potential customers will have a direct contact number with the company for closer and more effective care.
- Customers will be able find out almost immediately about all offers, promotions, discounts and other announcements that the company has to offer.
- It allows you efficiently organize order requests that your clients do.
- You may improve customer service of the company by building a better relationship with your consumers.
- By offering a friendly, fast and direct attention, consumers will consider this communication medium as a useful channel. This enhances the image of the business.
- You may schedule automated messages to provide quick answers to frequently asked questions.
- you have the choice make your sales completely digitally.
- use whatsapp significantly increases the conversion rate.
Learn step by step how to use WhatsApp Business tools for marketing
The whatsapp business platform provides you with numerous options for make highly original and effective online advertising.
Below, learn step by step how to use WhatsApp Business tools for marketing:
state
The represent the fastest and most practical way to show your customers the promotions, products and services of your company. Users who have the business number among their contacts will be able to view all the publications from their respective devices.
broadcast messages
The allow you to quickly communicate with multiple contacts at once. You can use this medium to transmit relevant communications, for example: Changes in customer service hours, current promotions, upcoming services or products. Yes indeed, .
Whatsapp channels
In the same way as a broadcast message, you can and turn off participant responses. In this way, only the administrator of the group will be able to communicate through this medium, which becomes a channel. You can use the channel to make urgent communications, advertise offers, and much more.
emoji
The , brings a more friendly tone and closer to quick responses. In this way, you can generate pleasure in your customers so that they have enough confidence to maintain contact with the company.
profile picture
As in any virtual platform, the profile image is the letter of introduction of your company. You should make sure you provide an easy-to-recognize imagestriking, and that is not overloaded for your clients, because you could confuse them.
current publications
Staying up-to-date is essential for any business.. As the person in charge of social media or marketing strategy, you must create publications and images that are in accordance with festivities or important dates. These dates can be used to launch special promotions and raffles that encourage the participation of your customers and invite them to interact with the rest of the company’s platforms.
Tips to develop better advertising strategies through WhatsApp Business
Implement WhatsApp Business to your company’s marketing model It’s not much of a challenge. However, for everything to go perfectly, it is necessary to think carefully about how to put together your campaign.
For this reason, here we offer you a series of tips to develop better advertising strategies through WhatsApp Business:
Create a database
An extremely important step to take into account in any advertising campaign is to know your audience. For that reason, we recommend Build a database, and segment it according to the type of customer. So you can develop a more personalized communication model for each segment.
use the calendar
Send posts multiple times a day it can cause fatigue in the clientele, who could take the excess of messages as spam. To avoid this situation, we advise schedule your communications. Write down in your agenda what day and time you are going to send a statement. Remember that the text should motivate the customer to share the information with their contacts.
Define the message
The WhatsApp App allows you send different types of files and formats. So it all depends on your creativity in communicating with your customers. Text, emojis and multimedia messages represent the opportunity to do business. That is why you must always remain coherent and original.
Also advertise online
WhatsApp Business does not have the ability to search for contacts by your username or location. For that reason, it is recommended share the link or contact number on your regular WhatsAppor in the description of the rest of the social networks associated with the company.
Use the tags
The platform allows you organize your contact lists with colored labels. This makes it easier for you to segment your database. You can assign a distinctive color and name to your contacts through custom labels. For example: clients, friends, relatives. In this way the organization is much more effective.
check the statistics
The application provides users with the ability to view their statistics. In such a way, the company has access to the data of each chatso they are aware of each message sent, delivered and received.
Complements with other Apps
There are numerous applications that can help you get the most out of WhatsApp Business. You may use editing programs to improve your images and videos, applications to program your personalized messages, create contact lists and much more. Likewise, you can access the platform from your computer.
The best ideas and examples of successful advertising strategies on WB that you can replicate with your brand
Migrate customer service from your company to whatsapp business platform it is an important step.
To motivate you not to neglect your marketing campaign, here are the best ideas and examples of successful WB advertising strategies that you can replicate with your brand:
Instagram Stories
Link the WhatsApp Business contact with the represents an opportunity to share promotions, launches, offers, campaigns and relevant information with your audience. Whoever feels interested can use the option “Slide” to contact the company via WhatsApp to receive information.
email marketing
Newsletters and Email marketing are two methods with which you can keep your customers updated about what’s new in your company. In each newsletter you can attach a contact link so that they are redirected to a WhatsApp Business chat. This way they can finalize the sale or request more information about it.
paid advertising
is an excellent option for customers to contact you from anywhere. Paid advertising allows you to add a direct button to the WhatsApp Business chat. In this way, in case of doubts, users can send you a message with just one click.
landing page
The Landing page or landing pages are sections of a website whose purpose is convert visitors into end customers, when offering a new product or updating a service. For example, you can integrate the WhatsApp Business chat option on the landing page so that the interested customer can quickly consult and purchase your products or services.
Instagram Profile
He allows you add company website url. Instead, and to promote interaction with customer service, you can place a link that directs potential customers to the WhatsApp Business chat and thus they can have a direct contact with the company.
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