Amazon and Google are two companies that move in the technology market and have tough battles in certain niches. This is due to the ambition that each one has and the different approaches with which they propose their growth strategies and innovation of services and products.
Several situations arise. We can find an absolute leadership of some of these companies, we can also see an important rivalry and in other market niches the first position is being threatened by the other company.
So that you know in detail what are the services they offer and GoogleWe present this article to you. You will find the most important duels between the two and based on that, you will determine which is the best company for you.
Amazon and Google What are the reasons for which this rivalry has been created?
At first you might think that Amazon, being an ecommerce platform, would have nothing to do with Google’s businesses, since these are oriented towards mobile software and website search engines. But this is far from reality because the two giants invade each other’s territory repeatedly.
If we were to say who started first, it would be very difficult. Both always created Strategies to hurt others, directly or indirectly. An example of this would be google expresswhich, although it did not have the success of a retail store to sell on the Internet, generated some inconveniences on Amazon.
Based on this, Bezos’s company ventured into electronic advertising generating quite significant income in relation to the Google Ads, finishing in 2019 behind Adsense and . This too forged Amazon to better understand the interests of consumersso it began to use much more effective positioning strategies than the search engine company.
Another of the fights that arose between both giants is the fact that Google has removed YouTube from the Echo Show. This was done because he considered that Bezos’s did not comply with the conditions of use. This could also have been a response to the action that years before Amazon has removed Google’s from its online storesince it did not support Prime Video.
If we refer a few years back, we can name when Google removed the Amazon app from . Some time later it could be downloaded, but with limitations. This arose as a response movement by the non-inclusion in the tablets from Amazon, the Kindle Fire, of Google applications.
What we have named so far are some examples of the battles between these two giants. So we can conclude that both Amazon and Google have expanded their market making the interests of both are in permanent confrontation.
What are all the products and services that Amazon offers to its customers?
The products and services that you can find from the online store giant are the following:
ecommerce
The Amazon online store is one of the most used by all users. on this platform You can find a wide variety of products that can be delivered up to 48 hours. It has the possibility of paying with different credit cards, but does not accept cash.
To operate on this ecommerce platform you will need to be registered, choose the product by searching for it in the search bar or by category and after you pay, you must choose the delivery address.
cloud computing
Amazon Web Services is the cloud computing service offered by Amazon. Where you will find more than 175 services hosted in a public cloud which is offered by “amazon.com”. Being one of the most popular apps that are used all over the world.
It is compatible with any operating system and its use it is free for a certain storage size.
smart speakers
Amazon’s smart speaker called Threw out, a device that includes the virtual assistant Alexa. It allows the user to choose applications through voice command.
This speaker not only contains apps, but you can also ask different questions for you to answer in the shortest possible time. It has data that is in the cloud and uses the technology of Bluetooth and Wi-Fi.
TV Box devices
Amazon Fire It is a smart device that is used by connecting via an HDMI cable. to Smart TV From the living room. It has a remote control with which you can access different applications, platforms and channels to watch for free and under the à la carte system.
VOD
Amazon Video On Demand is a paid internet television service. You can enjoy different content, such as series, movies, sports and any platform on demand. To use the VOD service purchase of Amazon Fire device is required.
online database
Another database that can be found in the cloud is Internet Movie Database, IMDb. This service is a set of series and movies where you can find characters, video games, actors and all those related to this review compiler for the seventh art.
Search Engine
Is named “a9.com” and competes directly with Google. It has the results of Bing and other search engines, which are enriched by all the information that Alexa obtains.
streaming
The video streaming service offered by Amazon is called . On this platform you can find all the streaming content and the retransmission of video games. It also can get content on demand and offers great coverage for sporting events in real time.
List of all the products and services that Google offers to its users
The online services and products that Google offers to its users are:
Applications
This is an area where Google excels. and it has leadership in almost all the applications developed by this giant. You can find apps that are related to traffic conditions (Maps), as well as a service to find mobile phones that have been lost or stolen on the street.
Among many other apps that Google has, we can name Pay, the service with which you can pay for anything over the Internet. In addition, you can also find a cloud storage services (Drive), an email account (gmail) or have the option of writing documents online through your application documents.
Software
Among the software that stands out the most from Google, are Android and ChromeOS operating systems for mobiles and computers respectively. We can also name ChromiumOS like another operating system, but open source.
There are many other programs developed by Google that can be found. For example, flutter. Which is used as a source for the development of mobile applications and snapseed used for photo editing.
Tools
google adsense is the ideal tool for commercial publications on the Internet or Awords to create ads that are displayed in browser searches. But if you want to know the behavior and analysis of the visitors of a page, you will have to use the tool Analytics.
In case you need to have all your activities controlled, you will need . While if you want to buy a book you will use the Book service.
cloud computing
Drive is the cloud storage system that offers Google for free up to 15 GB. In case you need more, you will have to pay an additional cost of 10 dollars to enjoy up to 1 TB.
You will be able to synchronize your documents on any device you have with the same user ID. In addition, you will be able to work in text editors and spreadsheets directly in this service.
Smart Speakers
Google Home It is the smart device developed by Google, which allows interaction with the user through a voice command. It has the Google assistant with which the user through a phrase activates the speaker so you can receive news, listen to music, view photos or videos.
TV Box devices
The Chromecast It is a device that has several versions since its first appearance on the market. It is a smart TV Box that connects to the Smart by a hdmi port for the transmission of multimedia content from different applications. The most used are Netflix, YouTube and HBO.
Allows the transmission of mobile content to the big screen by simply pressing the corresponding icon.
Amazon vs Google Which company has the best online services and products?
Based on what we’ve discussed so far, It is important to define which company has the best services online. For this we have made a comparison with its main products. Let’s see which one is best for each situation:
Alexa vs. Okay Google
The Google assistant is characterized by faster detection of voice and execute the functions requested by the user. But alexa has a greater gadget compatibility of different brands, so if you are looking for efficiency from a mobile it will be better that you choose “Ok Google”.
On the other hand, if what you need is to find the voice assistant in devices from brands that are not so recognized, Amazon will be better.
Amazon Echo vs. Google Home
These smart speakers have the advantage that they can run programs with the voice assistant. As we told you in the previous section, Google has better efficiency when it comes to recognizing the voice, so at this point Home is better.
Alexa can be installed on both Android and iOS. In other words, you will be able to interact from your iPhone, which you will not be able to do with the Google assistant. In addition, you can use Echo in a larger number of Gadgets, even though it is not as sophisticated to maintain conversations as Home is.
Amazon Fire vs. Chromecast
In this matter we can consider that thanks to Amazon Fire you can access a television service on demand, with the same name. In addition, you will be able to have exclusive programs and have different promotions from some telephone operators in our country.
The same does not happen with the Chromecast from Google, since this device does not provide a television service and does not have functions that Amazon’s does.
Ads vs. Amazon Advertising Platform
We know that the service offered by Google on advertising is superlative, but this is being threatened by AAPsince it is located in third place in advertising service platforms.
You have to keep in mind that until not too long ago, Amazon was ranked below 6th or 7th place.
YouTube vs. Twitch
Something similar to what happens with the Internet advertising service, happens with the contents of . we can’t deny that YouTube is the undisputed leader of content transmission around the world, but Amazon’s platform is slowly gaining ground. In addition, with you can see functions in real time that YouTube does not have at the moment.
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