everybody knows Apple Inc. like the American company, led in its beginnings by Steve Jobs, which is represented by a bitten apple and whose products are a symbol of quality and good taste. Several years ago it has become the leading brand in the domestic technology market and its products are among the most purchased by consumers around the world.
Steve Jobs, Steve Wozniak and Ronald Wayne created a computer development company in 1976. dedicated to the creation of desktop computers with an exclusive operating system. Its beginnings were not ideal, but as users began to discover its benefits, it has not stopped growing until today.
Currently the company is run by Apple Inc. and its shares are listed on the best stock exchanges in the world. Your iPhone, Mac and iPad products, as its iOS and MacOS operating systems are considered one of the best and most secure in the world. It also offers users on-demand television products, virtual assistant, browsers, and cloud storage services.
What is Apple Inc.? Origin and history
Apple Inc. is currently headquartered in California and that’s where it all began almost 50 years ago. Steve Jobs, co-founder and soul of the firm, was one of the scholars who led this company for many years. He was well known due to the ideas in reference to the marketing of the brand and that cataloged him as the main architect of the success of the devices that have been launched.
He had the necessary charisma to make his product reach the top and he also had the incredible brain development level of his great friend Wozniak; a combination that, without a doubt, amply met the objectives set.
Apple is synonymous with quality in design, both externally and internally, in the brand’s devices. All the terminals, tablets and computers are indicated as very intuitive and completely simple at the time of use. In fact, it’s the best-selling brand in America for a long time.
Let’s see what their main milestones have been:
- Year 1971, Steve Wozniak and Steve Jobs know each other through Bill Fernández. Wozniak was the brain behind the design and optimization of the brand’s hardware. Jobs, however, was in charge of running the business and promoting the products that came from the mind of his friend.
- Year 1976, foundation of Apple Computer, the company through which they begin to record the sales of their computers. About two hundred units of the Apple I machine were sold.
- April 1977, the Apple II was launched on the market and became the first personal computer model with a color screen on the market. This computer is suitable for both experienced users and newer ones with much simpler needs. On these same dates, they change the old company logo to the well-known bitten apple that we all know today.
- December 12, 1980Apple goes public, making many of the company’s employees millionaires.
- 1981Steve Wozniak suffers a spectacular plane crash, which seriously injures him and makes him decide to leave the company after his recovery.
- 1983LISA hits the market, the model on which Apple bases its new sales line, but which becomes a new fiasco due to its high sales price.
- January 24, 1984the new Macintosh model appears, a project led by Steve Jobs, who begins as a sales leader and little by little slowly fades away.
- 1985Jobs suffers several problems with the directors of the company and decides to leave it, since he is not going to assume that he will be relegated from the position he has in the company.
- In that same yearJobs decides to found Next Inc. Sculley remains in charge of the company Apple Inc.
- 1993the company has heavy losses in the market and, a year later, Sculley shows his resignation.
- nineteen ninety sixSteve Jobs returns to the company again to try to revive it.
- 1997, Steve Jobs again becomes the president of the company. At that time, Apple Inc. is reborn and rises again as one of the market leaders. In the same year, the iMac also goes on sale for a price of $1299, which brings you great benefits.
- 1999Apple shares hit their highest peak in years, thanks to sales of the iMac.
- October 2005the iPod appears and also for playing music digitally. One of the models had a color screen where you could play videos, photos… It becomes a revolution of planetary magnitude.
- June 29, 2007, the iPhone goes on the market, as one of the most commercialized mobile phones in history. The App Store also appears, where new applications for iPhone and iPod products would be included.
- April 2010goes on the market as one of the last devices that the brand needed to achieve its hegemony in the technology market.
- October 5, 2011After some time ill with pancreatic cancer, Steve Jobs dies and many say that the philosophy of the brand disappears with him. These are difficult times for Apple Inc., which is losing its following. Tim Cook replaces him as CEO of the company, although the mentality and ideas of Steve Jobs remain as the pillars to follow in each new design.
- 2012, refloat of Apple Inc. It could be said that time heals everything and that a set of good management and the undeniable high quality of the iPhones make the firm once again on everyone’s lips and the company obtains millionaire benefits. From this point on, there is little to talk about the brand and it just grows enormously, as many others do.
- The story continues with new innovative projects…
List of tools and products of the Apple company
Although, without a doubt, there are many quality brands with dozens and dozens of products, Apple is not one of these. It is true that, as the years have passed, they have known how to introduce new products into the market. Nevertheless, these are very different from each other, not being able to find models and more models of one and the other. The firm is committed to exclusivity.
macbooks
They are desktop laptops developed to be used by users with a basic level, in small businesses or at home. his first model launched in May 2006 and it has been modified to this day. It has been the best-selling laptop model in the company’s history.
There are several types of device, among which stand out the MacBook Pro or the MacBook Air. The difference between one and the other is mainly in the exterior design, the weight and the shape of each one of them. They can be found with various types of cover depending on the age of the model, made in unibody polycarbonate or aluminum. Another key feature of this product was that the first models were white, breaking with the standard model of other brands on the market.
In March 2015the company decided to revive the standard MacBook Pro model, changing many initial specifications and making it with a slimmer format even than the macbook air. In addition, they managed to eliminate the ventilation to make the model one of the most revolutionary launched by the company today.
iMac
This is the desktop computer model of the Apple Inc. brand. The difference with other brands is that remove the tower and monitoruniting everything in a single piece to which the mouse and keyboard are simply added, making it a well-differentiated item.
The company has made a great advertising campaign for him since he was released, introducing his image in the best-known American films such as an essential element in companies and homes. Today he is even capable of play content in 4Kwhich sets it apart from most conventional computer monitors used for PCs.
macOS
Is he operating system for the iMac that the firm developed in 2001 (called Mac OS X at the time and, later, OS X until it reached its current name, which used since 2016) and which has been evolving, season after season, to satisfy the demand of both the user and the technological innovations that are incorporated into the Apple Inc. computer.
It is practically (although not officially) the replacement of the “classic” OS system, from 1984. It is based on Unix technologies and certified in these, since its mac OS X 10.5 Leopard version. The kernel and several of the frameworks used are common with other of its operating systems.
I life
It is a complete software package that is developed to run on iMacs. Includes iPhoto, iWeb, Idvd, GarageBand…
iWorks
It is the set of iMac programs designed as an alternative to Office, to work on documents. Includes Pages, KeyNote, and Numbers.
iphone
This item does not need much of an introduction as it is one of the leading sales items in tech stores. It is the company’s flagship smartphone. It runs its own operating system, known as which is mounted only on this type of device.
Work began on its design in 2004, when engineers began to investigate touch screens. It took thirty months to come up with the perfect design, which It cost $150 million.. They did this in collaboration with AT&T Mobility, which allowed them freedom in both the use of hardware and the creation of the phone’s software.
It has a camera, music player and a large number of applications that can be downloaded from a virtual store, . With this another dimension is given to the use of smartphones, as small portable personal computers, with the addition of being able to perform the functions of a telephone device. The presentation of the iPhone in 2007 was a milestone in the world of technology; In addition, the way to do it by Steve Jobs is the object of study of all marketing courses in the world.
He was named 2007 Invention of the Year by People magazine.. The level of sales that it has reached is also studied in many centers and universities around the world, since its impact on the economy has been spectacular and, in fact, it is one of the few products that has achieved a different conception, even being endowed with of human characteristics and being the first towards which nomophobia (fear of losing mobile phone) was diagnosed.
iOS
Unix-like operating system used by the Apple company for its phones, and for the iPad. It cannot be used for devices from other companies. Currently, it is the second mobile operating system, only behind Android, with 15% of the world market share.
It is mainly oriented so that the user experience is the best and that it is intuitive and very easy to use for them. Hence, it does not require a user manual.. It is based on the user’s ability to perform different types of touch on the screen and, in…
Facebook Comments
Disqus