【 Broadcast Events on Facebook Live 】Step by Step Guide ▷ 2022

is an excellent tool through which users can broadcast live any type of content, as long as they comply with the Facebook rules. This means that online games, interviews, events, etc. can be shown.

Take advantage of this functionality, allow your brand to reach the target audience and even that you make yourself known among new users. Therefore, including this type of material in your marketing strategy is a great help.

Throughout this post, we will teach you through a simple step-by-step guide How to broadcast events on Facebook Live from any device? Besides, we will specify what type of events can be shown, and a series of tips to promote them.

What kinds of events can be streamed on Facebook Live without risk of account ban?

This platform is quite specific regarding the type of events that can be displayed, without running the risk of breaching regulations or having your account sanctioned. First of all, it should be noted that both companies and organizations can opt for this function directly from their Facebook pages.

In this sense, the activities that can be promoted through Facebook Live are:

Comedy and musical shows.
you turn.
Sports events.
Fundraisers.
Sales events and trade shows.
Product’s release.

Those are some of the types of events that can be broadcast. However, they can be of other categories. The important thing here is that inappropriate actions are never shown or that encourage it. Similarly, if you want to know more about the subject, review the platform’s policies.

Learn step by step how to make live broadcasts of all kinds of events on Facebook Live

Before starting any event transmission, you must establish if it is an activity that will be carried out online or in person.

Whatever your case may be, below we explain how to make live broadcasts of all kinds of events on Facebook Live:

online event

open your page From Facebook.
Select the button events in the editor. You can also go to the tab events.
Create a new event.
In the section of Event typeclick online event.
Within event formatenter in live video.
Complete the fields shown to create your event.
When it is the scheduled time for that activity, open “Create event”.
Select in set up live video.

face-to-face event

Yes the event will be held in person and you want to show users everything that is happeningyou can make a broadcast of that time.

To do it through the Facebook app, you have to:

go to pageprofile, group or event where you are going to publish your live stream.
Press the button Livewhich is located at the bottom of the post editor.
Put a description of the video. Right there, you can tag your friends, record a location, or even add a feeling or activity.
Click on start live video.
When the activity is over, all you have to do is tap on To finalize.

If you will do it through the Creator Studio app, the step by step to follow is:

Get into in the app creatorstudio.
Click on the pen and paper iconwhich is located in the upper right corner of the tabs Start either Publications.
Go to the option Live and click there.
write a descriptiontag your friends, place your location, feeling or activity.
Click on start live video.
When the event is over, tap To finalize.

When the transmission is done through a computer, you are automatically redirected to Live Producer, which is also the way to broadcast live on Facebook with production equipment and advanced software.

To start a stream from your PC, follow the procedure:

Go to the top of news and click on What are you thinking, (your name)?
go to icon with three horizontal dots and click there. Then go to live video and you will be redirected to Live Producer.
Put a description for live video.
Select in To transmitIn the bottom left.

An interesting fact is that Live Producer allows you to broadcast live with the assistance of a camera and streaming software, called encryption software or scrambler. It should be noted that the encoder to use depends on the type of content that will be displayed. You can select between several programs.

Event with two or more cameras

Depending on the type of event that is being carried out, it may be that at some point you will require the integration of two or more cameras during your live. This functionality cannot be enabled natively. If you need to use two or more cameras, you will need to resort to the use of streaming software tools compatible with Facebook Live. Some of the most popular are Open Broadcaster Software, BeLive, Streamlabs etc.

The procedure to create a live stream on Facebook with these options is:

To go to https://www.facebook.com/live/create.
Press in Create live stream.
Select where you want to publish your live broadcast.
Click on Use a permanent stream key, if you want the key to be permanent. If you don’t select the option, you won’t be able to use that stream key again once the stream ends.
Copy and paste the server URL. You must do the same with the stream key in the configuration of your streaming software. Start streaming video on your encoder. A preview will be displayed.
From that preview, you can configure and add the different video sources that you have For example, if you do them from OBS, you should go to the scene section.
In the scene section, create a new one with the name what you wish.
Then, go to the section Font. Right click and click Add.
Choose the option from the menu video capture device.
Select the device you are going to use. press on To accept.
It will be displayed in the preview window your first camera already configured.
repeat the procedure in the tab Sources, to add any other cameras or video devices you want.
Once you have the cameras you wantall that remains is to click on start transmission from the software.
You will automatically start streaming on Facebook Live.

Tips for promoting the events you are going to broadcast on Facebook Live so that the broadcast has more views

after learning everything related to broadcasts on Facebook Liveit’s time to discover a series of Tips that will help you promote your eventswith the aim of achieving greater visualizations.

Take note:

Create announcements and publications days before the event

To increase the recognition of your event, it is necessary share important information regarding it through all possible channels. For this, it is recommended that they be distributed days prior to the event, and posts on and off Facebook.

Yes has a presence on other social networks, take advantage of them too and invite your followers to join. Some communication channels that work very well are: the news section, stories, event notifications, newsletters, etc. Specifically within Facebookshare a kind of guide calendar that serves as a reference.

Consequently, they recommend performing the following steps:

Seven days prior: Create the event on Facebook.
Six days prior: invite your friends and ask them to share the event with others.
Five days before: Create an announcement with important information about the activity.
Four days before: post agenda details in timeline.
Three days before: share photos and details about featured speakers.
Two days before: Post a promotional video.
One day before: share a promotional photo of the event in the timeline, stories, etc.
The day of the event: use stories to drive engagement and interaction.

Take care of the aesthetics

An aspect that you should take care of whenever you share any type of content on digital platforms, it is aesthetics. At this point, the small details make a difference.

So some things to keep in mind are:

Find a quiet placewhere there are no distracting agents.
Check that the background is clean and organized.
locate camera at a suitable height.
If you don’t have lighting equipmenttake advantage of natural light or place a table lamp behind the screen if the transmission is at night.

write a description

Just before starting the live, you must write a description that is attractive and that summarizes all the topics to be covered inside the transmission. In this way, your followers and those interested in joining can keep an eye on the most important data of the event. The idea here is that avoid unnecessary data. Write a attention-grabbing text and create expectations, so that you encourage others to be part of the transmission.

Generates cohesion

The link with the audience is super important, since it is the best way to keep them interested. The ideal in these cases is interact with participantsGreeting them, inviting them to comment on any questions, sharing their opinions, and even implementing surveys can be beneficial.

You probably can’t answer user questions the moment you start streaming, but we recommend clarify the questions at the end. Take a few minutes for it. The results in terms of interaction may surprise youapart from the fact that you encourage them to stay connected until the end.

Analyze the impact of transmission

At the end, It is essential to study the impact that the live. The reason for this practice is that it provides you with valuable information for your next event. Always use data such as the number of assistance, interactions, viewing time, etc. With that, you will effectively monitor both the impact and your progress.