When the administration of different ones, it is not only necessary to know the effectiveness of the related postsbut it is also necessary that the publications are uploaded at different times with original content.
For this reason, the work of the is not easy. In addition to being a creative task It consumes a lot of time in editing the images and posting the stories.
To solve this problem there is Buffer. Which is a tool that allows you to perform in a simpler way. If you want to know more about this function, continue reading.
What is Buffer and what is this tool for Community Managers?
Buffer is a tool that allows Community Managers to schedule posts on different social networks. In addition, it has the possibility of the results of the posts that were uploaded in each of the RRSS. In this way it is achieved save time on posts, since it allows you to upload images and videos as you would do manually and while being connected at that moment. This generates an increase in the efficiency of the social network administrator and improves the results of the social media plan.
It has a free version and a paid version.. With the first option you will have the possibility to publish up to 10 posts per monthwhile in the premium distribution you will be able to publish 100 or up to 2000 stories, according to the plan you choose. It has a web version and an application that is available for Android and iOS. In addition, it allows the installation of a extension in the browser Chrome.
Buffer functions and features What are the most useful that the platform has?
As we told you in the previous section, Buffer has a paid version in which you can choose a personal subscription with which you can upload up to 100 stories in the month. If you wish, you can opt for a corporate membership with which you will have the option to publish up to 2000 posts/month. If you choose the free one, the limit will be 10 posts on all social networks. Its handling is very simple and intuitive, even if it is in English. Therefore, the user may have basic or advanced knowledge about the management of RRSS.
With this tool you will have the possibility of increasing your presence in social networks through planning What do you have to do when you run the . In this way, you will be able to do branding to build a better image of your . Also, you will be able to schedule a first comment, tag users through , include location, and have a strong presence on Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Among the most outstanding functions we can mention the tool that will allow you to upload a photo or video and generate a custom image using a template. You can do it through a schedule with a calendar. If we mention analytical tools, you will have the possibility to get a report of the last 30 days of your activity and in this way you will know which were the most popular stories, the most read and the ones that had the most interactions.
You will also be able to analyze what is the behavior of your audience and at what time it is most active. This will help you have a more efficient schedule schedule. Finally, you can set a time zone so that the publications appear according to the country that is most interested in your content. You should not be confused and believe that this is all the work that you must do as a Community Manager, since the objective is to create engagement. That is, increase interactions with the audience.
Benefits of using Buffer Why should it be essential for Community Managers?
Among the most outstanding benefits that this tool has, we can highlight is the simplicity that it presents when handling it. This is due to its graphical interface, which is quite intuitive due to the location of its controls in the configuration panel. It also has the possibility work on the computer or directly from the mobile. In addition, the actions you perform will be synchronized automatically, due to the online storage that the server has.
If you are just starting out and want to save money, you can use a free version until you know its functions well and then decide if it is convenient for you to pay at least €10 per month. Another of the benefits it has is that when presenting a Chrome browser extension It will allow you to work faster and thus you will save several steps in the publication of content. In case the to which you want to impose your brand are in another country that has a different time zone than yours.
You can schedule posts according to that time slot. This will help you increase the efficiency of your posts. It has not been mentioned so far You can publish on various social networks at Same time, allowing you to save hours of work and not make mistakes in each of the stories you upload. Finally, you will have an analytical tool that will allow you to know through different metrics your true performance.
Buffer tricks to make the most of all its features
If you want to get the most out of this social media tool, you can use some of the following tricks:
- Use the function Posting schedule to pause posting times. This will allow you not to delete the content, you will only stop posting on social networks.
- When you want to change the time zone you will have to go to the tab Schedule and then the city to which you want to direct the publication.
- In case you want to improve the appearance of your posts, Buffer allows you to use the thumbnails before publishing them. You can do this if you click on Thumbnail.
- They organize the posts by giving them an order. To do this, you must enqueue it using the function Shuffle. But if you think that a post should be uploaded before others, you will have to click on Add to Queue and then in Share Next.
- Buffer it also allows you to publish at the moment, this will prevent you from putting it on the calendar. For this you will have to click on Share Now.
- To modify the location of the post within the programming queue, you will have to choose the tool Move to Topafter selecting the content.
- What you are looking for is to know the time of one you should go to the tab Analytics and search for it by type of social network.
List of the best alternative tools to Buffer that every Community manager should know
In case you want to use another type of tool, similar to Buffer, you can choose one of the ones that we present below:
hootsuite.com
It is one of the tools most chosen by Community Managers due to the large number of functions it offersin which you can not only schedule a publication in instagram or in other social networks but also obtain an analysis of the performance of the stories you upload.
You will have the possibility to choose, between the paid versions, different types of plans. They will be divided by the number of posts you can make automatically. Also, you will be able to keep abreast of the contents that are important or of the conversations that take place in the networks. You can do this by configuring a filter in which you must include keywords.
kuku.io
With this platform you will be able to create calendars for programming content on different social networks, which will allow you to adjust it according to the type of followers you have in each one. It is a paid tool in which you will have a 7-day free trial. Among the most outstanding functions are the possibility of Get reports from up to 10 social networks. This will help you correct deviations from the social media plan and better understand the tastes and preferences of buyer personas.
SocialPilot.co
This platform is also highly recognized by Community Manager. It has the possibility of connect Facebook, LinkedIn, Twitter, Instagram, Pinterest and Tumblr to make a single publication in all of them. You can do this by means of a calendar that will allow you to meet the goals that you have established in the marketing plan.
It does not offer a free version, but its price is only €10/month to access a basic plan which includes all the functions of the most expensive plan. The difference is in the amount of post you can upload in the month. The analytical tool will help you understand through graphs what is the progress of your campaign.
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