Facebook is the second Internet platform with the most user traffic. In the global computation, only Google is above it, being below other giants of the caliber of Youtube, which seemed totally unquestionable and insurmountable. The Mark Zuckerberg’s social network It started as a college project; but its development and growth over the years has made it a nerve center for internet users.
Anyone who has a minimum knowledge of networks and digital environments knows what it is Facebook and have a registered account to talk with friends, family, acquaintances or strangers and share all kinds of content. However, this is not the only use of the famous network.
Companies can also gain a foothold in this gigantic section of the Internet to make themselves known and to inform the world of their services and products.. Its potential is such that finding out how to create a facebook business account it becomes mandatory for businesses that want to take advantage of the benefits of digital environments.
How to register a new Facebook business account?
It should be noted that business accounts cannot be created, especially if we take into account the terms of use and policies of this social network. But that doesn’t stop businesses from having their site take advantage of this powerful speaker, and in this guide we are going to explain what it is and how to create it from scratch. Let’s go there!
To be able to take advantage of everything you have Facebook for businessyou should create a page on the social network dedicated to your business. The first and foremost thing is have a normal or personal profile account from which the page for the company in question will be created. This social network does not offer specific profiles for companies without having a personal profile that functions as an administrator of the company or business pagealthough they do give us dozens of options so that they can enjoy a presence in this gigantic social network.
Next, We explain how you should proceed so that your company or business begins to make an appearance on Facebook and thus be able to reach many more users and potential customers who may be interested in what you can offer.
1 – Enter the Facebook home page
First and foremost, you are going to have to create a new user account, so firstly go into the . To do this, open your internet browser and, in the address bar, enter the following URL: www.facebook.com. Once this is done, you will enter directly to the portal of this social network.
2 – The creation of a user account begins
For , go to the home page of this, in the right area of the central part, you will have a long form to fill in with data to create a new profile. Start by entering a first and last name for the person who will be in charge of managing the Company Page; then an email or telephone number and a personal and non-transferable password.
In addition to this, you will have to choose a truthful date of birth (for Facebook to verify that you have the minimum age to use this social network) and your gender, to choose between female and male. Filled all this, and knowing that the indicated email must be real, as well as the telephone number in case you have chosen this option, click on the button where it says “Create Account”.
3 – Verify your identity
Completed all the above procedure, now is the time when Facebookbefore finishing the account registration, requests that verify your identity by confirming the e-mail or telephone, depending on what you have chosen. The sole purpose of this measure is to prevent cases of identity theft to guarantee the safety of users who use this social network.
In case you want to change the number or email to link, now you can do it with the option “Update contact information” that appears in the new window. If not, if you want to continue, click on “Connect with…” for the team to proceed to verify the identity.
If you chose e-mail for the registration processin this same account you will receive an email from Facebook in which you will only have to press a button to end the creation of your user. On the other hand, if you chose the mobile phone, you will receive a message with a password that you must enter in the box that appears on the screen. Do so and proceed to finish this step.
4 – The creation of the page begins
Once inside Facebook, click on the arrow-shaped symbol located in the upper right corner, inside the blue bar. Within the drop-down menu that will appear, you must click on the option “Create page”.
5 – Choose a page for companies
In the window that appears now you have at your disposal a total of 6 different options. Since we are looking to create a page for companies, the most suitable is the second one, “Companies, organization or institution”. Click on it to continue with the process.
When doing so, a button will appear with the text “Choose a category” in which you must click to choose the sector of your business. Just below, there is a blank box enabled to enter the name of the company for which to create this page. Done all this, click on “Start”.
6 – First configuration steps
The first two points to fulfill now are simple. Facebook will ask you to choose a profile photo that you’ll need to take on your own for it to appear, and also a cover photo that will look large at the top of the page. Upload both or skip the steps if you wish to move on.
It is advisable to choose not only the two photos, but to establish ones that are of quality. In this way it is guaranteed better interaction with users and a greater number of positive reactions. Relatively recently, Facebook also allows upload short videos as presentation of your business in the front page area.
7 – Final configuration touches
Now, you can finish polishing your business page on Facebook adding a short description and creating a username for the page. With this last option, the followers of the page will have easier access to it by searching for it through the search engine of the social network.
Also, you can invite friends registered in the user account linked to the page to join and start following your posts. On the other hand, you already have the option of creating posts in the menu available at the bottom, right in the box with the text “Write something…”.
With this you have already created the page. Facebook does not have a special type of account for companies, although those that have these pages created can proceed to businesswhich belongs to Facebook.
*Note: In addition, you can control your new Facebook page of your brand or business directly from your smartphone, for this you only have to download the official applications for both Android and iPhone terminals from here:
What types of accounts or pages are there on Facebook for companies and professionals?
As we have previously pointed out, Facebook does not offer accounts for companies and professionals. In return, what it does offer are different types of pages with which they can communicate with those users they prefer. There are a total of six, which we proceed to explain below:
1 – Local place or business
Designed for small businesses that work in a certain town or area. If you have multiple stores and want each one to have its own social media presence, it’s a good idea to create a page for each one. Data such as physical address, postal code and telephone number must be entered.
2 – Company, organization or institution
Explained previously, it is the one that best fits to make an identity for a company at a general level. It only requires indicating the sector to which it belongs and a name with which to baptize the page.
3 – Brand or product
If the goal is talk about a specific brand or a product that you want to promote in networks, then this is the most appropriate option. Little data is required, having to choose only a category and a name to link to said firm or product.
4 – Artist, musical group or public figure
Perfect for celebrities, singers, actors or even bands.. Its purpose is to keep all its followers informed of all the news that surrounds them, in addition to interacting with them and acting as a meeting point for fans.
5 – Entertainment
More oriented to groups of users who share a particular hobby. In the category of entertainment, it is requested to indicate what type it is and, of course, the name to give to the page.
6 – Cause or community
The simplest section of all. Your goal is act as a speaker to fight for a common cause or build a community of users with something together. It is only necessary to indicate a name for the page to start building and using it.
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