The fight that exists between the different competitors of a market niche is getting bigger in an economy. Therefore, the participants need to differentiate themselves from each other by calling the attention of each customer or customer segment.
A good way to generate value to services is to provide good customer service to users. This is why many companies are choosing to provide a chatbot through the Whatsapp platform, which are generally used to answer customer questions, as well as function as help support.
If you are thinking of implementing a chatbot in WhatsApp, do not miss this post, in which we will explain all the steps and requirements you need to design efficient software for your clients.
Why should I set up a chatbot on my WhatsApp Business account? Benefits
A bot is a software that is designed to perform repetitive tasks, practically instantaneously, according to the indications that are based on the development itself.
When we associate a bot with an Internet chat, we can call this program as chatbotwith which a person can communicate, through a specific medium or platform, with a program that contains a common and natural language.
The platform to which we refer in the previous paragraph, in our case, is WhatsApp. Therefore, We can say that a chatbot for Whatsapp is the software that companies use, in this instant messaging, in order to provide better customer service. without the need to resort to employees.
The benefits obtained are the ones mentioned below:
- Costs will drop considerablysince it is only necessary to incur in structural expenses for the design, development and implementation of the software, avoiding spending money on salaries to the personnel on a monthly basis.
- There will be a better strategy for the use of resourcessince we can have people busy with other much more important tasks and not destined to repetitive issues, answering the same questions all the time.
- Allows a closer approach to the user Since, with the WhatsApp chatbot, the company will have one more channel to be able to communicate with the client in an efficient way.
- A bit related to the previous point, is that users will not be left unattendedso our service as a company will improve considerably from the point of view of customer service.
- We can plan marketing strategies in a better waysince thanks to a chatbot we will be able to have valuable information that we can extract from this program and thus analyze what are the most common problems that customers have.
- Another way to be able to have a benefit with a WhatsApp chatbot is that We provide a point of differentiation from the competition.
What are the requirements needed to create a bot that automatically answers Whatsapp messages?
Many times we think that to have a chatbot we need advanced knowledge of technology, as well as having a special instant messaging account.
Fortunately none of this is necessary since we can make ourselves a chatbot for WhatsApp. The requirements we need are the following:
- Have a WhatsApp account activated.
- Download a third-party application that helps us in chatbot programming.
When we need to do it in a more professional way so that our company can increase your saleswe will have to follow the next steps that are a little more technical from a commercial point of view.
They are:
- We establish the target market.
- We study the variables and common problems that users have, as well as the needs to be satisfied.
- We decide where the existence of a chatbot will appear. According to the promotion that we will carry out of the product, we define if a newsletter or any expansion document will be made to be able to take it into account within the bot options.
- We acquired a program for the WhatsApp chatbot, it can be .
- We define the tone of our message to be able to get closer to the potential customer
- We analyze and establish the topics we have to talk about.
- We study the variables and alternative paths when the questions cannot be answered or the answers are not included in it.
Steps to create and configure a chatbot in WhatsApp and configure automatic conversations
In order to configure a WhatsApp chatbot we will carry out the steps shown below:
- We download the Auto Responder Whatsapp application.
- Once we have it on our phone, we access it to be able to create automatic responses.
- we choose “Notification Settings”.
- It will ask us if we want this application to access our WhatsApp, for this we will grant permission by clicking on “Allow”.
- we select “To accept”.
- We look for the option with the plus symbol located at the bottom right of the screen.
- At this time we have to choose how the responses can be according to what our contacts send us. Namely we can choose between an exact answer or similarity matchand other alternatives that are available for the Pro version.
- We write that we need to appear in the message.
- we choose “To accept”.
In order to create another kind of rule, we will have to follow the above deadlines. Also, if we need to disable any response, we just have to move the selector to the left or slide it with our finger for the same direction.
When we need to no longer have the automatic response, we select the selector that is above the application to the left and vice versa to enable the app.
5 examples of successful chatbots from large companies on WhatsApp Messenger
Many times inbound marketing is a key success factor to increase salesas well as to promote this tool for the organizational culture of other companies.
According to this, we can talk about different cases in which large companies have carried out this communication process with the client and had very good results. Next, we will name five outstanding cases:
aivo.co
When we need to automate our communication with the client, we can take into account the bot that the company offers us, which is considered as friendly and can increase the efficiency of people. It includes customer support, as well as other comprehensive solutions.
It is a small group of Script that will allow us to translate languages; publish images and be complemented with Google Maps. We’re also going to be able to add GitHub from different scripts and share them with the community, which over time is going to be a much more efficient platform.
chatcompose.com
Thanks to this technology we can have a WhatsApp chat bot that will allow us to communicate with the client in an efficient and clear way.. It is designed to analyze all the requirements that the community has about the most common situations that exist in the clients of our activity. With this tool we can answer queries, generate and qualify leds, as well as offer customer support.
In addition, if we need to carry out surveys, we can calmly indicate what the requirements are so that the boat can carry out its work without any type of problem.
Amazon Lex
For those cases where we need to have a chat that can contain deep learningbased on Alexia’s technology and its different learning, we have to think about this company that will develop software for us for us.
We can find different success stories with this company that is specially targeted for WhatsApp and that also uses different interfaces for the types of conversation, in which the use of text and voice can also be applied.
planetchatbot.com
This company, located in Madrid, Barcelona and South America, has extraordinary experience that will allow us to have a bot for WhatsApp Oriented to the next generation, taking into account the natural language processing that our clients have.
It offers us tutorials with which it will indicate the steps that we have to take into account to be able to have chatbots in WhatsApp in a unique way. Thanks to this agency specialized in the creation of bots, we will be able to communicate with our clients in an automated way and generate added value for our company.
ChaostheBot
When we look for a company, whose designers have gone through the problems that we currently have to be able to communicate efficiently with the users of our companythat can develop the open source botchat, we are in the presence of the indicated one.
This program is designed to analyze all the reactions that the community has when a program that has the open codes is delivered in a social coding experiment.
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