Nowadays, is qualified as one of the most popular social networks worldwide and even, it is considered one of the largest Internet platforms. Since, apart from being free and massive, it has become an ideal place for express ideas and content of interest. In addition, it is safe, easy to use and Allows you to upload multimedia content.
Therefore, there are many people who, faced with all the other available alternatives, choose to advertise via Twitter and look for the best options to grow their . This, with the aim of positioning itself in the digital world in a diversified and efficient way.
However, to achieve a positive impact on your audience, users of Twitter and any social network they need to devise valuable content for said people Otherwise, it will be very difficult to increase your audience. Therefore, in this post, we will emphasize the main types of content to sharealso in some options to create nice content for your followers and we will even name several useful tools for it.
What are the main types of content that can be shared on social networks?
It is no secret to anyone that visual content is the king of social media and in this area, the famous saying of “A picture is worth a thousand words”. Since about 90% of the information that reaches the brain is visual, a person is also capable of understanding the meaning of a visual element. in less than 1/10 second.
But, beyond discerning that visual content is the most relevant on social platforms, users who seek to create interest in their viewers wonder What are the main types of content that can be shared on social networks, specifically. Well, that way, they will improve their content strategies easier.
Therefore, below, we name and detail the main types of content that you should take into account to share on your social networks, especially on Twitter, and thus, grow your community:
Images
Without a doubt, images or photographs are considered the visual content, par excellence, of social networks. Therefore, it is important that this type of element can spearhead your content strategies on Twitter and above all, as far as visual marketing is concerned.
Mainly, this relevance is due to the fact that they are highly shared, by nature manage to reinforce the message you want to convey to your audience and they can emphasize it, they are also easy to find and even help you position your personal brand. In addition to this, a set of images presents the ability to generate more engagement and retain your followers.
Videos
According to official data, the posts with videos are three times more shared than those that only contain text. Since the clips manage to obtain a higher degree of retention in the audience, by default, in addition to the fact that they can easily arouse emotions because have an effect on the human brain, rapidly.
Now, to satisfy the interests of your public, it is essential that choose a type of video that is focused on the tastes or requirements of your followers, in order to achieve your brand objectives through this type of content. Whereas, they can create entertainment, processional or institutional videos, for example.
Added to this, it is recommended that the video to be published don’t last long (for example, not to exceed two minutes). Because in this way you can keep the public interested until the end and you will not bother them, because there are few people who are inclined towards very long videos.
Memes
In Internet, a meme is graphic content which is used for describe an idea, concept, expression, situation or thought and represents a form of cultural propagation for people to transmit ideas to each other. In this way, memes have come to stay and thanks to their popularity, They are ideal for attracting quality traffic.
Thus, they have become one of the main content to share on social networks and are even capable of providing positive results when carrying out a marketing campaign for your own brand. Added to this, they are easy to use and They are characterized by taking advantage of the current factorin order to spread, create interest in millions of users and boost a twitter account in no time (or any similar platform).
gifs
They are elements that attract people and are characterized by being effective in various social networks, including Twitter and Facebook that have joined the notable fashion of GIFs. Which are defined as an image exchange format that features the movement of one or more frames of 3 or 5 seconds duration and repeats infinitely.
For their part, given their popularity, they are considered a powerful tool for boost your brand positioning and increase engagement, in a simple way and with little effort. Assessing that, many social media accounts have benefited from these autoplays because help build a modern image of your brandthe promotion becomes more interesting and provide great interaction.
infographics
Basically, they have been classified as a tool capable of generating a lot of noise on social networks, which is why they are powerful for increasing your followers on said platforms. Bearing in mind that, according to official data, posts that have infographics can grow 12% more in traffic than those that do not have these elements.
This means that, the users prefer to read infographics 30 times more than the texts exposed throughout a publication. Therefore, to capture the attention of your viewers, you should not hesitate to add this kind of visual content in your social media strategies. Especially, if they are totally original and exclusivethat is, made by you.
Presentations or webinars
Another content that has gained great fame in the environment of social platforms, are the so-called “webinars” or presentations which are defined as a visual way to share information on social networks through talks or events that arouse the interest of a certain audience. Which are considered really effective when they are concise and summarized.
So, to make your account grow, a key point is to include streaming presentations or videos in your content strategy. either through Twitter with periscope, by Facebook through Facebook Live or from LinkedIn, for instance. With it, you can take your relationship with your followers to another level and build their loyalty.
Learn step by step how to create content that your followers like on Twitter
Beyond managing what are the different types of content that are usually used on social networks; It is necessary to know certain essential recommendations to be able to create content of interest to your Twitter audience, specifically. Well, making use of these indications, you will be able to grow your account more easily attracting quality followers.
In this sense, it is important that you take into account several aspects of value, with which optimize your content strategy and provide what your followers expect from you.
Therefore, below, we mention what these parameters are about:
Attentive to your niche
The first key point It is based on defining your thematic niche. That is, emphasize your content on a particular subject that can gather a group of followers with common interests. Whether it’s technology, cooking, sports, health, fashion, etc.
Thus, in the first instance, you will be able to cause a positive impact on the public of Twitter and with it, get new followers on your profile. Whereas, the expectations of each of these people they will be delineated around your niche and its related topics. Therefore, if you keep an eye on your niche, it will be easier to acquire a loyal following and grow your Twitter account.
The age of the public
In addition to choosing a specific niche to base your content strategy on, it is also essential that define the age of the audience you want to target or the age of your target audience. This being one of the main data that you must assess and collect to begin to attract new audiences that are profiled with similar characteristics.
However, it is not mandatory to set a specific age, since it is enough to know what generation they belong to or what decade they are in. In order to be able to generate valuable content for said public, according to your interests based on their personal conduct.
The gender of the public
Another important aspect to be able to devise content that your followers like Twitter, it’s about the genre of it. Since, although it is interesting to create diversified visual content, it is also essential to base your content strategy on topics relevant to your niche that, in addition, highlight the interests, tastes or preferences of a large group of men or women.
As a consequence, once you specify the main genre of your target audience, you will be able to point out and address much more delineated issues and thus, obtain success in your publications for increase the popularity of your account in the microblogging social network.
The living conditions of your audience
To correctly detail your target audience, it is also appropriate know the living conditions of the same, in general terms. Since, this aspect will be of great help for intuit their needs and delve a little into their mentality. Thus, you will understand What do your followers expect of you?according to their way of living from day to day.
Added to this, through this information, it will be easier to know the way in which each user behaves within your market segment and How can you move on the Internet?. with what, you will establish the best ways to address itcause a positive effect on him and encourage him to be faithful with your account Twitter.
The location of your followers
Another parameter of vital importance to originate valuable content for your followers or potential audience, refers to their location in global terms. Since, it is another piece of information of interest to be able to know what are the requirements, tastes or demands of these people.
In this way, you will have another starting point for create content that is interesting to your audience. Taking into account that, with this demographic data, you will be able to analyze the behavior of these people in a generalized way and thus, acquire decisive information to mark the most appropriate route for your content strategy.
Build a well segmented community
With all the data collected previously, you will be able to ensure optimal segmentation of your community. This being one of the most relevant pillars to carry out an excellent content marketing strategy in order to grow your Twitter account through your…
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