Currently, it is the most used social network in the world with a total of 2.320 million users. This makes it an excellent platform to be able to do marketing for any company, because products or services can be advertised to millions of people.
This platform offers many interesting options to be able to connect with potential clients, as is the case of Facebook Live, surveys and much more. On this occasion, we want to talk to you about how to create a poll on facebook fast and easy.
Through them, you will be able to connect with your audience and find out their opinions regarding different themes that help you interact much more or even improve your services. Pay attention to this step by step guide!
What are the benefits of creating surveys for businesses on Facebook?
The surveys represent a form of investigation very interesting, through which it is possible to collect data that can be of great help. Specifically in the business world, surveys are highly relevant because they allow customers to know in depth what they think.
The use of these has gone from the physical medium to the digital world. Many social networks have incorporated this function into their platforms, so that companies or people know the impression of users regarding specific topics. Consequently, Digital Marketing uses them as a powerful interaction tool.
Other than that, creating surveys on Facebook brings another series of benefits very interesting for companies. Some of the main ones are:
- eye-catching content for the user.
- They may be interactivewhich helps to generate a bond with followers.
- It allows know the way of thinking of your followers.
- Increase engagement on Facebook.
- improve range of your posts.
- draw attention.
Steps to create a survey on Facebook to analyze our audience
Undoubtedly, the use and benefit of surveys It is an excellent idea to be able to analyze our audience. With this option, you can ask a question, customize the answers, and also allow people to vote for the option they want.
There are Three Ways to Create a Facebook Poll: in a group, on a page, or in a story. Here we show you how to do it in each case.
Create survey in a group
Keep in mind that when you take surveys in a group, only members of the group will be able to participate. Consequently, The steps to create a survey are:
- Go to the news section, click on “Groups” located in the menu on the left and then choose the group in which you are going to carry out the survey.
- At the top of the group, select “Write something…”. Look for the option called “Poll” and press it.
- Write the question you want and select “add option…” to add options that group members can choose from. In these options you can put text, images or GIFs.
- Then enter the button “Answer Options” located at the bottom to customize this function.
- Finally, click “Post”.
Create survey on one page
In case you want to create a survey on a Facebook page, you need to have the administrator or editor permissions.
Once you have this in mind, the steps to follow are:
- In the news section, go to “Pages” in the left menu and select the page where you are going to take the survey.
- Click on “Write a post…”.
- Select the option of “Poll”. In case you do not get it, you only have to press on the ellipsis (…) to show all the options.
- write your question.
- Write the answer options. It should be noted that you can write up to 25 characters in each option. Also, you can add photos or GIFs to them.
- Tap the button with a clock icon along with the text: “1 week” located at the bottom to choose the duration of the survey.
- To select when you want the survey to be published, tap “share now” and choose if you want to schedule it with a specific date, save it as a draft, etc.
- Click on “share now”.
Keep in mind that when trying to create a poll on a Facebook page, you may be prompted to do so from creatorstudio. The operation is the same, you just have to go to “Start” in the left menu, choose the page and click on the button “Post something”.
Create poll in a story
Another very interesting and interactive way to use polls is through Facebook stories. The steps to create one are:
- Log in to the Facebook app from an Android or iOS device.
- Select in “+ Add to story”at the top of the news section.
- Add a video or photo. You can choose an image from your gallery, take a photo or choose the Boomerang function.
- Tap on a leaf-shaped icon with a smiley face at the top right. Then tap on “Poll”.
- Write the question you want and choose between “Yes” or “No” to customize the answers.
- In the upper right corner click “Clever”.
- In case you want to change the audience of your survey, tap on the option “Privacy” In the bottom left.
- click on “Share in history” and ready.
An interesting fact is that when the user selects his answer, he will be able to see the results that the survey is showing in real time. Also, if you want to know how many votes each option has received, you just have to enter the story and slide your finger up.
Tips for making better Facebook surveys to grow your business
Marketing strategies are very broad and depend on the needs of each person or company. However, there are certain general tips that can be of great help to improve the quality of your surveys on Facebook and grow your business.
Pay attention to these top tips:
create expectation
you always have to offer content that can excite your followersTherefore, through surveys you can create expectations regarding new releases, ideas and much more.
Be creative
Repetitive content does not attract the attention of any user, therefore, when it comes to Facebook surveys, the ideal is to make the most of your creativity. Use resources or texts that can capture attention of those who read it, to invite them to participate.
keep your style
Stay true to your brand it can make a big difference within any marketing strategy. If you use a particular vocabulary or a way of expressing yourself that already identifies you as a public image or as a company, don’t change it! Remember that your style makes you unique and allows you to stand out from the rest.
Take advantage of visual resources
A very good idea is make use of visual resources that can be incorporated into surveys. The images, GIFs and colors capture the attention of anyone. For this reason, we recommend that you enter photographs or any other visual resource in the options of your survey.
Involve followers in your business decisions
Conduct surveys so that your followers give their opinion regarding your company’s decisions It is very useful, because it makes them feel part of your brand. In addition, they can contribute ideas that you did not consider in your plans before. It allows to establish a very interesting feedback.
Examples of useful surveys to obtain concrete results on FB
A very important aspect to consider when conducting a survey is the topic to be covered in it. Choosing a good theme can be decisive in terms of user participation. Consequently, we want to mention some interesting examples that could work for you.
Surveys on a trending topic
Conduct surveys on trending topicsa is always an excellent idea to get audience participation. Therefore, if you want to increase participation and interaction with a Facebook page, we recommend you touch on interesting topics that remain in trend.
Such is the case with surveys on new movie releases, music videos, awards, news of general interest and much more.
Surveys on your satisfaction
In case you want to know the opinion of followers regarding a brand or service in general, it is best to opt for satisfaction surveys. Remember that the questions should be as direct and clear as possible.
Surveys on their expectations of the brand
If you feel that your brand is stagnant and you need new ideas, the best thing to do is consult with your audience. Let them show you their impressions or opinions regarding new decisions, projects and much more. These types of surveys help create a close bond with your followers.
Brand Suggestion Surveys
To seek customer participation, certainly surveys on suggestions for your brand they are a fantastic idea. You may be surprised by the results, so take this option into account when you want to incorporate new services.
Event Planning Surveys
In case you want to know the availability of your followers to carry out an event, you can carry out surveys on the planning of your brand events. Thus, you can organize a date and time that benefits everyone.
funny surveys
Most of the users love to participate in interesting tests and votes. That’s why, use fun surveys to get to know them a little more, involve them with your brand, promote a service or product and much more.
Facebook Comments
Disqus