Understanding the audience is one of the fundamental aspects that must be addressed by brands. Adding polls to live streams is possible thanks to the fact that Facebook understands that it is important for entrepreneurs to know who they are targeting and who they are going to sell their products to..
In it is possible to do several things, among them, broadcast live surveys and we will tell you how. It is part of the millions of people in the world who connect with their followers through this wonderful platform streaming.
We will tell you step by step what to do to make the most of this powerful approach tool with the audience you want to reach.
What are the benefits of using polls in your Facebook Live videos?
In addition to the various monitoring tools such as the video performance, retention rate, loyalty rate, andaudience engagement in polls are a way to measure the impact your content has among the people who follow you.
There is nothing more rewarding than launching a live question and receiving hundreds of positive responses about the work or product you offer. However, this reaction It is due to a set of market strategies that you will learn over time.but that Facebook has already developed tools such as surveys to measure your level of popularity.
With the surveys you know the opinion of your followers, their shopping preferences, their tastes in terms of fashion, politics, sports and entertainment. You also have access to detailed information and trends that will help you know what products they prefer and what content they may like the most.
Learn step by step how to create polls on FB Live to find out the opinion of your audience on a topic
Though Facebook is a colossus of technology and data transmissionit still has some limitations regarding the use of some of its tools.
However, polls are still a practical and useful option in lives:
on mobile
For now, it is not possible to create polls from a phone during live video streams from the native Facebook app as well as from the Creator Studio appwhich this company has available for both Android and iOS.
Nevertheless, You should know the full potential of surveys from your computermore calmly, with a clear strategy and with the desire to analyze the responses of your followers in real time.
In the computer
In both Windows and MacOS, the process is exactly the same since all the configuration is done in the section of Creator Studio that Facebook has for you:
- Within “Creator Studio”you must go to the section “Live Producer”.
- While streaming live, look in the menu for the option “Interactivity”.
- Now select “Surveys”.
- you will see fields where should you write the question and two possible answers.
- If you wish, you can validate that people only select correct answers.
- Now press the option “To transmit”you will see this on the left and bottom.
- Select the option of “Surveys”.
- It’s time to choose the survey you want to transmitr in the live.
- Finally, you must press “Activate survey”.
You can view survey in preview from your monitor.
Give people an opportunity to answer the question and then try to access the answers:
- look for the button (pointer down) and displays the menu.
- Choose the option “Poll”.
- You can see the results only when the survey is deactivated by you.
- then you can see the number of people who viewed your surveyhow many votes there are and what were their answers.
Before starting the broadcast, have up your sleeve a couple of surveys with two, four or six possible answers so you can get to know your followers better and write down in detail the metrics that this platform offers you. Remember that the analysis of metrics and results is an important part of the path to becoming an influencer.
Ideas for using polls and getting the most out of them on FB Live
More than just using this tool, without compass or purpose, It is important to have a strategy that answers why you need to do a surveywhat do you gain with that and how regularly you should do them.
Let’s see:
filter content
Polls will give you a better picture of what the people who follow you like to talk about. When they don’t like what you offer them, they’ll let you know. by not watching your live videos and not engaging with interactions.
Innovate, change the subject, change the setting and the guests and try to consult through surveys if the adjustments you are making are liked by them. Later, sit down with pencil and paper to digest everything they have to say about the products, services and content that you are offering.
Get opinions on a topic
More than having statistical numbers about your posts, Brands are also interested in knowing the specific opinion about something that affects your sales. Dare to ask if they like your services or products, what it takes to be better and more competitive.
Many brands fear what people have to express about thembut whether you like it or not, they will always have an opinion and it is better to know it to make the necessary adjustments and finally increase both the statistics and the sales in your business.
Create loyalty and empathy
Since there is no magic formula to create both qualities of a brand among your audience, It does not hurt to try a survey to find out if people enjoy your service, to throw in a bit of humor with rhetorical questions and double meanings. Creativity is the limit and passion must be awakened in those who follow you.
When brands interact with the audiencethey feel better served, it is a reality that has been verified in innumerable marketing studies, so surveys should not be ruled out as a way of approaching them.
Get more interactive
Internet 2.0 is based on the possibility that people have direct access with large companies, so it is not convenient for your venture to offer a one-way communication in which you do not give people the opportunity to express themselves. People feel more attracted to brands that take the time to learn opinions and make a better product for consumption together with them.
Increase metrics
Selling is important, there is no doubt about that, but having more and more people to talk to is also. There is nothing more frustrating than spending time and effort so that few people know and value your work.
Taking surveys regularly encourages people to be vigilant to your publications and to participate with valuable content, which translates into more comments, more shares and more likes.
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