【 Direct Sales Business 】 What are they? + Features 2022

One of the most successful ways when finalizing the sale of any product is the direct contact with the clientand it is that people highly value the fact that the seller goes to the site where the interested party is and that he understands his needs.

For this reason, Direct sales are today one of the most effective tools for through the commercialization of a certain brand, which allows reaching and expanding the market in a very successful way.

In the following note, you will know What are direct sales businesses? as well as its characteristics, what are its benefits and types of direct sales. In the same way, you will see the best sectors to apply a sale of this type, with their respective examples.

What are direct sales businesses?

This is a modality used by many companies, which offers all its products to customers by taking them to the place where they are, without the need for people to go to a store or specific place.

Secondly, It is a very attractive business strategy, since it allows the business to know first-hand the client’s intentions, what they need, as well as possible criticisms that the product may havein order to apply the necessary corrections so that in this way, everyone is satisfied.

Characteristics of direct sales businesses

Direct sales businesses have been climbing positions as time goes by, this method is very effective, since customers know first-hand, and in an almost personalized way, all the benefits that the product can bring them. However, to better understand what it is about, it is necessary to know what its particularities are, all of them very marked, clear and specific, of what a company of this type is.

The characteristics of direct sales businesses are:

It is a business that has direct contact with the client at all times.
Their Sellers are in charge of explaining to people in detail what the product is abouthow to use it, and what benefits it can bring.
It has ways of accessible payments or in comfortable installments.
the products only can be purchased this way.
Sellers have catalogs so that customers can better observe all products.
sellers receive commissions for the sales you make.
To publicize the product, the seller makes a brief explanation of the product and the brand, as well as you can clarify all kinds of doubts in case they arise.
They show a large stock and enough to cover the demand.

Benefits of direct sales

Every time More people are working in this type of business. and not only because of the economic utility that it offers, there are also other types of factors that influence and that are very beneficial for anyone. For this reason, all these advantages are a hook from which many cling to be part of this method.

The main benefits of direct sales are:

Direct sales can offer a variety of products, from beauty items to clothing, shoes or auto insurance.
You don’t need a venue to be able to sell.
It is not required for such a high investment.
It’s a alternative distribution channel for all companies.
You as a seller can organize the way how to manage customersdepending on the product you offer.
It allows you to reach different markets, in different areas.
It is not necessary to have studies advanced nor specialized.
represent good income.
Flexible schedules and convenience.

Types of direct sales

The method to apply will depend on the strategy used by the company, as well as the type of customers to whom the product is directed, in this sense, and before choosing which option to use, It is important that you know the market before making a decision. There are three types of direct sales, each with very particular characteristics that make them stand out from each other, all offering excellent results and benefits.

The types of direct sales are:

Single Level Direct Selling: It is one that is done in a personalized way, where the seller goes to the place where the client is and performs a demonstration or exhibition of the product, the income obtained through this method is through commissions, the presentation of catalogs and organization of meetings are key aspects to be successful with this option.
Organizer Sales: You as a seller must organize and gather a group of people in a certain place, and in this way, show them all the benefits that the product offers, as well as explain its use or application in case this applies, allowing questions, clarifying all the doubts that may arise, in order to create a business relationship, obtaining as a result that people feel attracted and can buy the item for sale.
MLM Sales: Also known as multi-level marketing sales, where companies use independent salespeople to publicize their products, providing them with various incentives such as promotion in positions within the organization, and the payment of excellent commissions for sales made.

Other types of sales you should know

To sell a certain product, You can support yourself in various ways and means, the idea of all this is to reach the public and achieve captivation with the article that you are offering. For this reason, you can have different models, each of them has a different work methodologybut they show excellent results to the company in their own way.

The most important types of sales are:

Transactional sale: It consists of achieving the greatest number of sales through the greatest number of customers possible, it is characterized by carrying out discounts and promotions to attract people, in the same way, the buyer usually spends very little time through the sales funnel, since You are only interested in a certain product, there is no prior explanation of the article, it can be carried out in person in a physical store or remotely via online.
Wholesale or wholesale: It is done when companies buy directly from manufacturers, to then distribute the merchandise or sell it at retail, the objective of all this is to buy the products in large quantities at a lower price, to later sell them a little more expensive, on the other hand, This allows wholesalers to have permanent contact with customers, having these distributors as intermediaries, since in some way they will show important data on the marketing of a specific item.
Telephone sales: also known as tele sales, it is executed in two stages: “outbound telesales” that is done when calling a client to offer him the product, and the “inbound telesales” and this occurs when a specific customer contacts the sales team because they are interested in the merchandise. Now, for this format to be successful, you must know what is the right time to make the call, since at first it is most likely that you will not achieve the sale you want, so you must go in stages, establishing a good relationship with the client and that he feels identified with what you are offering.
Internet sales: Internet sales have had a boom in recent years, all thanks to the proliferation of e-commerce, which have become the stores with the highest number of sales, due to the number of products they offer and that each item It can reach your doorstep without having to go anywhere. For this type of sales to show favorable results, you must have an appropriate marketing team that is clear about the objectives set, and that presents an advertising campaign where social networks and other technological platforms are the protagonists.
Sales through social networks: Nowadays, social networks are a very powerful tool, for this reason, many companies have been able to take advantage of it, using these platforms to promote and sell their products. Media such as Market Place, Instagram store or WhatsApp sales groups are at the forefront of all this, for this reason, large corporations have invested in professionalizing these departments with advisers and experts in the field, who will fine-tune the strategies to follow, to that the products can be successfully marketed by all existing networks.

Best sectors to apply direct sales

As we have been telling you, direct sales are an excellent mechanism to reach customers, create a good business relationship and expose all the benefits that the product can bring them, but this can go further, since there are sectors where this strategy can be more effective in the short term, which is what every investor wants. In this sense, each sector has its particular characteristicswhich depending on their branch will allow them to adapt to this method in a more natural way.

The best sectors to apply direct sales are:

cosmetics

The cosmetic sector is one of those that best adapts to this modality, since their sales are based on the demonstration of the products. A meeting to show the effects of some facial cream, or the exposure of the color of some lipstick in white-skinned people, are certain in which you can guide yourself.

Other items such as payment terms and catalog sample to choose the different perfumes, are activities that must be carried out face to face, talk and create affinity, which is why This sector is one of the most important for the development of direct sales.

supplements

People seek to maintain a good figure, look and feel good, for this, vitamin and protein supplements are the most indicated, which is why this industry has been the one that has shown a firm commitment to direct sales, since sellers are trained with professional training before offering the products, in order to advise the client and recommend what is best for them.

Other tools on which this sector is based, are the meetings with large groups, seminars and conferences, and of course the visits to homes, where that relationship of fidelity with the client or interested parties is established.

insurance

All people who have a car are interested in acquiring good insurance, therefore, many companies of this type seek to reach their potential customers immediately and in key places, therefore, this sector puts the direct sales method into practice. , with the purpose of exposing to all interested parties the benefits that the policy offersas well as the various prices and promotions.

This market is very interesting because of how varied it can be, since it will depend on the type of vehicle that the client owns, the costs and the needs that may arise. Having a good attraction strategy is essential, so direct sales is the indicated method…