is a revolutionary player in what has been this new trend of ecommerce in the world economy, and it is that when talking about shopping online, the first thing we think about is the e-commerce giantall this thanks to the impact it has had since its foundation.
However, this company is in constant evolution, offering its customers, original products and the new Amazon FBA, a model that will undoubtedly appeal to many people around the world.
In the following guide, you will know what Amazon FBA is about and how it workswhat are their commissions and rates and how much it costs to sell under this modality, you will also learn how to start using Amazon FBA, as well as everything related to your sales process, and of course you will have access to some tips to sell on this platform and enjoy one of the most profitable businesses for .
What is Amazon FBA?
Also know as “Fulfillment by Amazon”, It is a service that the company offers its sellers, where they send their products to a warehouse of the corporation, there they will remain until they can be sold through the platform. In other words, the company will be in charge of shipping, returns management, in addition to providing good service to customers, making all the necessary logistics that the process implies available to you.
How does Amazon FBA work?
In this modality you as a seller only have to send the products you want to sell to Amazon, and the company takes care of the rest, It is a procedure where you only have to take care that your creations are of quality and meet the established standards. However, There are a number of things you should know and that they are part of the process, it is the way in which everything is carried out, from the moment you send the product until it reaches the hands of the buyer.
Amazon FBA works as follows:
- Send the products that you want to sell to Amazon.
- The company takes care exhaustively from classify and store your merchandise.
- Wait for the sale to happen on the platform.
- After Amazon takes care of shipping the product to the buyer.
- then the corporation follows up and in order to make sure the customer is satisfied or if you want to do something return.
- payment is made correspondent.
Commissions and fees How much does it cost to sell on Amazon FBA?
Amazon FBAhas various rates, all of them depend on the type of product, and the sale you manage to make, these percentages may be adjusted, but everything will vary according to demand and the time in which you are selling the product. However, you must be very clear about what these commissions and fees are, since otherwise It could cause confusion at checkout.
The commissions and fees to sell on Amazon FBA are as follows:
- Registration as a seller: It is a fee of 0.99 euros for each sale that you manage to make, it is not a monthly payment, so you must be attentive to each income you receive. Referral fees: This rate will vary according to the category and the product that you are offering, they can vary, depending on the circumstances, the percentages that are handled range from 7% to 20% respectively.
- Fee for logistics management: its value is equivalent to the size and weight of the product, based on a previously established scale. Storage Fee: It is directly linked to the storage of the products, in this sense it is important how long the merchandise will be in the warehouse, the time of year, and the number of elements to be stored, so that in this way you have a determined value of the rate respective.
- Other costs: everything related to the packaging, freight, withdrawal or returns of the products.
Learn how to get started with Amazon FBA
To enter this platform, you must start with the first step, which is to register properly as indicated by the systemfor this you have two alternatives: Through a basic or personal account, or through a professional account, both are very useful, but with certain requirements that make a difference in each of them. In this sense, the protocols to follow are quite simplewith a procedure that will allow register in a few minutes.
To get started on Amazon FBA you must do the following:
Create basic account
You may use your personal account, or create an Amazon seller account, for this you must meet all the requirements for the process to be successful, and thus enjoy all the benefits available. It is quite simple to execute, and Amazon as a platform offers many comforts to all its users.
To create a basic account follow these steps:
- Enter the website https://sellercentral.amazon.com/ and click on the button “Create your Amazon account”.
- Enter the email address of the company or that of your account as a client of Amazon.
- enter the data of the credit card.
- attached government ID or ID.
- Tax identification number and telephone.
- Add a bank account or virtual wallet so that Amazon can make the corresponding deposit for the sale of products.
Create professional account
From here you can sell your items in larger quantity, could be said to allow you to be a provider of Amazon, method from which you will obtain more and greater income.
The procedure is similar to the previous one, with some business data, which must be correctly identified so that there are no problems:
- Enter the website https://sell.amazon.com/ and click on the button “Register” located at the top right.
- Fill in the registration form correspondent.
- Insert all company or personal dataamong which stands out country of origin, date of birth, DNI with its expiration date, tax address, postal code, and contact number.
- Information where you will receive your payments and credit card.
- Other data additional, such as example billing data, and taxes.
- Full name of the store.
Learn about the sales process on Amazon FBA
To Vender in Amazon FBA, you must follow a series of elements that will mark the way For your product to be successful within the platform, in this sense, each step is very important and depending on the characteristics of the product, you must adapt it to what you really want to do. It is because of that Amazon FBAhas a very well structured sales processso that customers can access this method easily and simply.
This process is as follows:
Find a product
You should search for a product that can be sold quicklythis with the objective that the merchandise last the shortest possible time in the warehouse and thus save costs. On the other hand, selling the right product is synonymous with short-term profitsKnowing how to reach customers with the item they need to meet their needs, and that you are being successful with your proposal within the platform.
buy it
Amazon handles all logistics, collection and money managementThey also provide that customer service that will somehow help users choose your product, over the many existing offers. The purchase process is quite simple, you just have to have the corresponding merchandise availableand so your creations will be one of the most requested.
Send it to Amazon
Send your products to Amazon warehouses In order for them to be distributed later, the company will be in charge of packing them and leaving them ready in their respective packaging, so that they can be delivered at any time. When sending your products, Amazon gives you the possibility of track them until they arrive at the site, track inventory, and wait for clearance until they are available for sale.
set your prices
It’s necessary that You have a cost structure, which includes the costs of manufacturing the items In case it deserves it, raw material, and payment of commissions to the platform, all this calculation will make you define an adequate price for your products. Other aspects to take into consideration They are the price of similar products, level of supply and demand, behavior of the competition, among others.
Tips to sell more on Amazon FBA
There is no secret formula or magic wand that you can use to make your sales on Amazon can increase exponentially, what you can apply are certain methods in which you can rely, and thus increase the profit margin. Well, then, you will see some tips, where you can see what elements can help you to be successful and sell much more.
Tips for selling on Amazon FBA are:
inventory in stock
procure not run out of inventory, since this would give an advantage to the competition, therefore a permanent update is necessary, when your stock is reaching low levels it includes new merchandise. You can also offer variety, do not focus on a single product, as this is a way to create affinity with all customers, becoming the first option for them.
Advertise your products well
Create campaigns that they make known all your products, use the to have a better location in the search channels, Support yourself on social networks by sharing the link of your products and inviting your followers to purchase them. Good publicity can make your sales increase, and your merchandise reach a greater number of people and a more varied and substantial market in terms of quantity.
Carry out a market study
Analyze in depth what the user really needs, and based on that, it offers products that can satisfy the gap that may exist in that market. It is also important have identified the niche on which you are going to work and offer the best articles. A good market study can be a determining factor, which means success on this platform, and an increase in sales of your products.
Products
many experts agree that to be successful on Amazon, you must sell products that are already in high demand, For this reason, it is necessary to constantly review trends, with the aim of ensuring profits in a short time and thus saving storage costs. On the other hand, offer quality articles, and that have good comments from other users, They will fill you with prestige, and will make your creations highly sought after.
Write a good review
Users want to know everything related to the product that interests them, therefore, a An exact description of the merchandise is recommended, placing data such as weight, size, color, among other specifications. It is also important highlight all features and emphasize the benefits it can bring to customers, this is a way to attract many people to buy your products.
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