At present, the selling online courses is a booming business and thanks in part to the massive increase in demand by people who want to improve their skills from the comfort of their homes.
Taking advantage of this boom, the number of people who have dedicated themselves to selling courses in this modality has increased exponentially, because it can represent a great profitability and one of the .
In the next few paragraphs, you will learn everything you need to venture into this niche on your own, from the steps to create your own digital course, to the means to disseminate it in a massive way and make it reach as many people as possible to maximize your potential income.
How much money can be made by creating courses?
In the same way that it happens with many types of ventures, there are many factors that determine the amount of income you can generate by creating and selling online courses. To get started, your target audience is a determining factor. It is very different to develop an entrepreneurship course for people with resources, than a craft course to which few people will have access.
In general, the factors that determine how much you can generate from the sale of a digital course can be summarized in the following list:
- Number of courses on the platform: it is much more profitable to have several courses and thus generate a greater amount of income.
- Course quality: If your course isn’t of acceptable quality, ie bad sound, outdated or incomprehensible information, and poor quality audio, it’s unlikely anyone will enroll.
- Course topic: Currently, the ideal is to design a course focused on a topic in high demand, honing skills for income generation. There is a big difference between taking a Python programming course and a crochet course.
- Time frame: The sales of your courses fluctuate considerably depending on the time of the year, it is very likely that you have more registrations at the beginning of each year than in months like August, in the middle of the summer holidays.
- Promotion and traffic: Most of the course sales platforms do not promote the courses, with the exception of very particular circumstances, so it is necessary that you disseminate your course, either , , email marketingor any means at your disposal.
Depending on all these factors, you can generate income ranging from €10 to €600 per monthand even, depending on the theme and the demand of your course, you can even exceed these amounts.
Best niches to create courses
there is a large number of topics in which you can dabble for the development of a course. You can develop sessions focused on such varied topics that can range from digital marketing to cooking.
Among the most popular niches for which to develop a course, we can highlight the following:
Course in new technologies
on this topic we can find courses focused on digital skills, currently in high demand and through which you can generate income through the use of mobile devices and computers with internet.
These workshops include the following:
Art
The arts have taken on a rather digital role in the last decade, since we can find all kinds of modalities, from visuals to music, all on digital platforms, turning this niche into a very profitable source of income.
The most sought-after courses in various arts are the following:
- Drawing and painting
- Photography
- writing and reaction
Languages
Know several languages It has become an indispensable skill to prosper in the world of work, whether as an employee or an internet entrepreneur.
Especially, the English, Korean and Japanese courses are in very high demand, among others mentioned below:
- German
- Arab
- Chinese
- Portuguese
Leisure
It is a theme that has gained great popularity because although generating income is paramount, You can’t downplay having a hobby that allows you to relax while developing a talent.
In this niche, the most popular courses are listed below:
- singing course
- Cooking class
- Guitar
- Yoga
- Make up course
Learn how to create a digital course
Creating a course is a process that involves a considerable amount of effort., since it requires defining and structuring a large number of parameters to build a comprehensible didactic medium for those who sign up. Each type of course has its different ins and outs, but generally the most popular method of presentations it is through well-prepared and structured didactic videos.
Here’s a guide you can use to guide you through the process:
Define the theme of the course
The first step is to answer the most important of questions: What will the course be about? The most recommended thing is that it be on a subject that you are passionate about, of which you have extensive knowledge and that you are willing to share it. Another factor to take into account is your target audience.
For this point, you can carry out online surveys, ask acquaintances about the topics that you can most obtain this information for them through the following methods:
- individual consultation to trusted people.
- surveys on-line.
- Research about current trends.
Once you have the required information, you will be able to decide your course of action and if it is convenient to move away from the trends or follow them.
Gather up-to-date information
As soon as the topic of the course is decided, The next step is to review your current knowledge of the subject. Regardless of your knowledge, most fields of knowledge are constantly updated, so it is necessary to refresh what you know.
In order to provide your subscribers with the best possible quality information, you can follow this list of tips to review and broaden your knowledge of the course topic:
- Write and annotate all the memorized information you have on the subject.
- Make sure you are as thorough as possible, take your time.
- Once your knowledge is listed, conduct in-depth research on each pointin order to ensure that it is correct and that the information is up to date.
- you can go to professional websites, monographs, books and other specialists in the subject so that the information is as reliable as possible.
Make the structure
When collecting the information, it is very likely that the amount available will be overwhelming for a student, so you will need to make a structure that makes all this knowledge actionable and of use for those who take your course. There are many methods to form a structure and they vary greatly depending on the target audience, the convenience of the course or the topic to be discussed.
So now we present the most outstanding points to take into account when structuring your course:
- General information: course name, link and trainer information.
- Description: makes a general introduction to the theme of the course, summarized in broad strokes.
- levels: a description of the prerequisites requested of the student. In general, the courses are divided into beginner, intermediate and advanced levels.
- Goals: You must describe the skills that will be worked on throughout the course and what the student is expected to have learned. They are generally divided into general and specific objectives.
- Structure: List the topic content in blocks, making sure it ties in with the objectives and format of the course.
- Methodology: describes the structure of the course, the format, the sessions and activities carried out in class. The most used methodologies are conferences, workshops, masterclasses or tutorials, depending on the theme and structure of the course.
Create a script
This step helps us create a storyline that will allow you to capture and maintain the attention of studentsas well as making the information presented much more understandable.
In general, all text, including the script, is divided into three parts:
- Introduction: It is the first thing that students see and the factor that will make them decide if they want to continue with the course, so you must strive to integrate them. You can use any method, from a curious anecdote on the subject, to a question that they can only answer with the knowledge they acquire from the course.
- Contents: In this section, the knowledge contained in the course is displayed through the presentation of topics and subtopics in a clear and organized way, so that students acquire the knowledge and skills offered.
- Conclusion: You can use this section to resume points taken in the introduction with the new information acquired and to summarize what has been learned throughout the course.
develop exercises
Exercises are crucial for a coursesince they allow you to measure the knowledge acquired by students both throughout the course and at the endas well as the effectiveness of the applied methodology.
There is a wide variety of applicable exercises that are modified depending on the structure and methodology of the course, but the most used are the following:
- Trainer explanations: it is the main base of the course and can be verbal or supported with didactic material such as presentations and videos.
- discussions: They are the easiest to perform, although they offer excellent results thanks to the possibility of exploring different points of view on a topic.
- Individual exercises: Students solve a task on their own applying the acquired knowledge individually.
- Group dynamics: It works as a mix between individual exercises and debates, since it brings together several participants, testing their points of view to solve a task of greater or lesser complexity.
- Surveys: They work both to test the acquired knowledge and to generate debates among students.
start recording
the best you can do is to make an investment to get a good quality desktop webcam and microphonesince these implements are not difficult to obtain and are of great help to provide a touch of quality to your course.
To improve quality and ensure your course lives up to your expectations, follow these tips:
- Use good lighting: Light up your station environment for the course using studio spotlights or, if possible, natural lighting.
- Use a teleprompter: It will keep your speech concise and to the point, helping you stay on track.
- Use your voice: Use rhythm changes, pitch modulation, emphasis, and other methods to keep your students’ attention. Avoid using a constant, robotic tone, as this will bore viewers.
upload your course
When you finish with the details of your course, you can upload it to the learning management system (LMS) of your choice. Each of these systems has its own characteristics, so it is best to try…
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