We are absolutely sure that when you finish reading this article, which we have dedicated to addressing the subject of egosurfingyou will agree with us that this is one of the most necessary and healthy practices in our daily Internet.
Although it is true that millions of users have already practiced it on more than one occasion, it is also true that in most cases they do not know what useful that it is egosurfing to better manage the image we project on the Internet.
That is why, before you put your name in the search bar, we recommend you read the content of our post today, so that you do it accompanied by all the information about the topic.
What is egosurfing on the Internet and what is this practice for?
If this is the first time you’ve come across the term, it is likely that you are already thinking that it is something like putting the ego to sailand if you’re with someone in the same situation, they might agree with you right away.
Well then, and without intending to open a debate on the correct translation of a word from another language, when we talk about egosurfing on the Internet, we are referring to a neologism that serves to designate the practice of searching for oneself on the Internet, for purposes far removed from digital narcissism.
The term, whose authorship belongs to sean cardboardbegan to gain popularity after its appearance in 1995 in an article in the magazine Wired, specialized in technological issues. From that moment on, she has been closely linked to the world of the Internet, especially when it comes to privacy, digital identity and online reputation.
That is why, as we have already hinted at, and regardless of the sphere where you work, egosurfing will help you to follow the digital footprint that you leave every time you give an opinion or publish something using the Internet, which, as you well know, once you do it it becomes public domain.
When you look at it that way, you will surely begin to practice egosurfing under an approach that is completely removed from the trivial, since it will be helping you to keep your digital image away from harmful elements both in terms of staff as in the professional.
Why is it important to do egosurfing from time to time?
Picking up the thread from where we left it in the previous chapter, it is convenient that from now on you worry a little more about knowing how are you perceived on the internet. Or, what is the same, get used to practicing egosurfing from time to time.
Taking into account that currently the vast majority of us use the Internet, some more, some less, it can be said that we are all leaving a digital trail that can be followed by anyone who is interested in discovering aspects of our personality through it.
That is why if you get used to doing a search of yourself on a regular basis, you will be in a better capacity to effectively manage your digital identity, especially when it comes to clean your those aspects that you consider harmful to your online reputation.
There are plenty of reasons to do so, starting with those of a professional nature. Put yourself in the place of human resources recruitersand you will understand why most of them use Internet searches to get a better idea of the profile of applicants for new or open positions.
In addition to all of the above, the practice of egosurfing can help you discover if your name appears registered in sites that maybe you don’t even imagineas is the case with some lists of telephone numbers obtained illegally, something that will undoubtedly be harmful to you.
Steps to do an effective egosurfing and know what is said about you on the Internet
Although to start practicing egosurfing, it may be enough to write down your name and surname, placed in quotation marks in the search engine, there are also some ways and tools that help you do the search more precisely and therefore faster.
You can also achieve this through a personalized search, which is the same as saying that you do it through private browsing. Doing it is not something from another world, since it is enough to go to “Tools” in the top menu of Google, and once there select “Start private browsing“
In addition, you can also use some tools availables, the same as putting into practice any of the following tips:
Use Google Alerts
The tool google alerts It allows you to program the search engine to constantly track your name on the Internet, and it sends you an email to notify you every time it finds something new where it appears. This is for the specific case of egosurfing, because at the same time it allows you to receive alerts on any other topic that is of interest to you.
Perform more precise searches
If you prefer to do it on your own and manually, it is advisable that you accompany your name in the search bar with more detailed information. So you can, for example, place “Jesús Pérez” photographer. In this way the search engine will have fewer problems to find you in the Internet universe.
Not only Google account
Keep in mind that your digital footprint is present in as many digital media as the number of them you use or visit. So be sure to take a look at sites like Facebook or Linkedinfor instance.
Use SEO tools
This is possible, and very useful, for those cases in which egosurfing is motivated by issues such as your personal brand. As we are sure that if this is your case you know what we are talking about, you can do the search by associating the brand with a keyword that distinguishes it from the rest.
How to easily control what is said about me on the Internet with egosurfing?
It is quite likely that when you search for your name on the Internet, especially if you do not do regular reviews, from time to time you will come across some things that do not seem convenient to you. That is one of the reasons that make egosurfing a very useful practice when it comes to channeling towards the positive ground the things that are said about you when someone inquires about them.
By following these simple tips, we are sure that you will put everything in your favor, although you must be clear that it will never be possible to fully control everything that is said about you in the Internet world:
create a blog
Anyone who owns a blog with their name as a domain has in their hands a powerful dissemination tool that they can use to boost your image. Influential figures in all areas of human development know this very well. So you should also try it.
get propaganda
This may seem difficult or at least strange at first glance, but it is easier than many imagine. It is enough to participate through opinions or comments in magazines and blogs related to your field of action. That’s because everything will appear indexed to your name when someone looks for it on the Internet.
Highlight the positive things
Something similar to the above, but this time in relation to your actions in the social networks. And even more so if you are one of those who refrain from using pseudonyms in this type of media. If you haven’t realized it yet, the things you post through them say a lot about your personality.
pay sponsored content
This is for those who seek to improve the image of their personal brand, where a small investment is never too much to improve perception that the usual and potential associates may have of us.
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