It is no secret to anyone that Telegram is one of the most important instant messaging platforms in the world and it has even been considered as the main chat app of 2020. This, mainly, due to the different updates that it has presented and with which it has managed to reinvent itself to optimize the experience of its users, through any of its versions.
It is because of that, , Telegram It has exceeded the expectations of many people, thanks to the advantages it reveals. Above all, in terms of security, privacy, personalization and automation. Due to this, currently, it stands out for implement optimal communication between its users and to adapt to the needs of each person.
As a consequence, there are many brands, companies or organizations that have opted for develop your marketing campaigns through Telegram Messenger. In this way, empower your community and grow your audience with a more direct, effective and real-time treatment. For this reason, in this post, we want to show you the pros of marketing in said app and which ones have the best strategies for it.
What are the benefits of marketing on Telegram Messenger?
Today, Telegram is more than just a cross-platform instant messaging app. In view of the fact that, over time, it has incorporated new functions that distinguish the service from its competition and considers it as An excellent element to carry out marketing campaigns.
Well, it offers the possibility of create and manage public channels with an unlimited number of members. Thanks to this factor, telegram messenger gives a great opportunity to all brands and companies to Disseminate your content to a massive audiencewithout having to make great efforts.
Assessing that, luckily, these channels are treated by the administrator who, if desired, can define what the Telegram channel only broadcasts its messages with the aim of avoiding that it becomes an uncontrolled chat and that its contents are diluted. For this and much more, this instant messaging app guarantees notable benefits to carry out a completely successful online marketing strategy.
In this sense, these advantages refer to:
- Increase the reach of the brand: As there is not a great competition between brands within Telegram when carrying out marketing actions, it is estimated as an ideal channel to expand the reach of your business. Well, it’s easy to better disseminate your content in order to make it viral, attract new audiences and retain your customers.
- Improve the trust of your customers: Thanks to Telegram works as a stimulus to retain your customers, it is easier increase the confidence of this regarding your brand. Taking into account that they can receive instant and real-time customer service in order to perceive them as accessible and reliable companies.
- Saving time and resources: Thanks to the ability to automate Telegram Messenger through bots, it is possible to accelerate different marketing actions that allow you to save time to share images, documents, videos, etc. In addition to this, as these bots work as virtual assistants, they also allow reduce contract costsbecause they are capable of attending to the audience and making individual inquiries.
- It has an excellent segmentation capacity: In digital marketing campaigns, it is essential to segment your audience and This can be done in different Telegram groupsaccording to the stated objectives. Which is effective to improve the organization of your project to a great extent and to guarantee the satisfaction of your clients at all times.
- Allows you to enjoy the benefits of cloud storage: By default, the data storage system Telegram is based on the cloud and thanks to that, It does not take up much space in the memory of your equipment. Which is useful to manage any information of your company without any limitation when developing any online marketing campaign.
- It is ideal for promoting conversational marketing: This type of marketing aims to carry out a series of actions to generate active communication between companies and customers. So, through it, Telegram It will allow you to improve the connection with your public and make them feel more valued and heard. Which will increase their satisfaction and positively influence the reputation of your brand.
Learn step by step the best strategies to grow your Telegram Messenger channel or group from scratch
As we mentioned before, the channels or groups of Telegram are one of the best tools offered by the app for run marketing campaigns and thus, boost the growth of your brand or business. Since, they are defined as a type of space that helps to transmit any kind of information to a very wide audience and even, they are also effective in making your content go viral if you use public channels.
Well, under this condition, anyone can join from Telegram without any complications. Because of this, it is important to know What are the best strategies that you can take into account to optimize your marketing campaigns on Telegram achieving the growth of your groups or channels on the platform, from scratch.
Which is why, below, we mention these strategies that can help you achieve success:
Share the link on other networks
One of the most essential points of all, lies in spreading your group of Telegram. For this, basically, you have to take care of share the specific link of said conversational space on other platformsabove all, in your social networks in order to promote it and Motivate your public to or join itfor instance.
Added to this, it is appropriate add the Telegram channel link on your contact page, your official website or any landing page you have published. Well, by implementing this tactic, it will be easier to generate segmented traffic in a powerful way. Apart from that, we also recommend adding the link of your channel to all your communication materials and tools, as if it were the signature of your brand or company.
Now, to get the invitation link for your group, you have to do the following from the Telegram mobile app:
- First of all, proceed to login to your account as you normally do.
- In your chat list, search for the group from which you want to get its specific invite link. When you get it, enter it.
- Now at the top click on his name to see the group tab.
- Subsequently, select the option that says “Add members” and once the corresponding window opens, click on “Invite the group with a link”.
- Once the above is done, you will be able to enter the Invitation Link window, in it you must choose between “Copy link” or “Share link”.
- If you select the one that says “Copy link”it will be saved to the clipboard so you can paste it into other apps to invite new members.
- In case you choose “Share link”A box will automatically open with all the apps on your device that can share that link Telegram and you just have to choose the means to do it.
if you prefer to do it from the web versionyou have to enter the group in question, click on its name at the top and select the option that says “Invite to the group with a link”. In this way, they will provide you with said link to copy and paste it wherever you want.
Run contests for members to invite more friends
In order to increase the Engagement of the public in order to improve interaction, increase the reputation of your company and encourage recommendations with satisfied customers, it is appropriate create and run contests within your marketing strategy in Telegram Messenger. This, mainly, to stimulate the members of your channels or groups to invite more people and thus, grow your audience.
To do this, you can easily propose entertaining games and/or challenges that have some special incentive to users who manage to gather a larger group of people and add them to the channel in question. It is also effective to create contests that involve the generation of content by the users themselves to force them to start a conversation with each other and interact more.
Avoid constant self-promotion
If you want to retain your customers and motivate them to recommend you as an excellent business, it is important inspire comfort when establishing connection with them. Therefore, to boost your audience in the we advise you to avoid carrying out self-promotion constantly, since it this would lead them to leave space quickly.
In this sense, keep in mind that, as well as Telegram It does not have added advertising, too you must take their example so that the users of the app value you in the same way. Well, by doing what they like and increasing their satisfaction, they will be able to feel more attracted to your brand and this makes it easier to build deeper connections with them. Thus, instead of implementing self-promotion, choose to create and share content that is of interest to your audience.
Participate in forums to promote your channel
By nature, forums are classified as a very appropriate means to promote communication and dialogue, which is why they manage to preserve interaction regarding a specific topic, have much more reach to inform other people and, ultimately, make specific content go viral. As a result, it is suitable or Quora to promote your channel or Telegram group.
To do this, start by studying or analyzing which sections are the most active by forum users and when this is done, proceed to create publications leaving in them the link to your channel. Either in related posts or in comments, for example. That way, it will be easier to drive traffic to your space. Telegram for enhance your marketing campaigns.
It should be noted that, thanks to this strategy, a brand as famous as IKEA achievement promote your products more and increase your salesdoing use of Reddit as the main channel for it. Therefore, it is an efficient advertising technique for publicize your app groups or channels and expand your audience.
Post other interesting content
Assessing the tastes and/or requirements of your target audience, you can also opt for share other interesting content through the Telegram group or channel in an informative way. As, Telegram It works like a social network and therefore, if you find an article, video or meme that may arouse the interest of your customers, you should not hesitate to share it.
It should be noted that, when you carry out this technique, it is important to resort to certain contents that have been created by other entities that belong to your sector (requesting the pertinent permissions to spread it), so that it fits more with what you do and thus,…
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