Take a look at the aspects that you must take into account to increase your audience with Y reach more users to improve your engagement on social networks. Continue reading and you will know what it is about.
Pay attention to the tips that will help you increase the number of viewers when and with this you grow your brand much faster.
But this is not all, We will also give you some tips to make the most of Facebook Live and get money with your transmissions. If you want to become a true expert, do not miss any detail.
Learn step by step how to increase your audience on Facebook Live and improve the reach of your live videos
look below how to increase your audience every time you go live on Facebook Live.
To do this, you should take into account the following tips:
Promote streams
It is important that Facebook users know in advance that you are going to broadcast. This This means that you should minimize as much as possible that viewers who join do so because they have received a notification What are you broadcasting live at that time? and they didn’t know.
To achieve this you must take into account different aspects. For example, it’s important to be active with your posts so that every day you upload stories that warn others that you’ll be doing a Facebook Live on a certain day. In addition, you must intervene in the publications of other users informing that you will perform live. You don’t have to forget that your friends are also an important part of this promotion chain, so it will be necessary for them to disclose your direct in their stories and posts.
schedule transmissions
Knowing what you are going to say and do in the transmissions is the best idea you can have to be successful on Facebook Live. To do this, it will be necessary for you to write a kind of script in which you have scheduled the times and topics that you will deal with live. In this way you will avoid empty spaces that cause viewers to disperse and abandon the transmission. On the other hand, you will give your audience a professional aspect of you, which will generate more followers to join the next live broadcasts.
Advertise on other social networks
It is not only important promote your broadcasts through Facebook, but it is also convenient to do it on all social networks which you have reach. You should not forget that the users of each of the platforms -in general- are different and seek to exceed their expectations in a different way.
Therefore, if you manage to make your transmission deal with several interesting topics and focus the direct to each of those communities, it will be convenient for you to disclose your Facebook Live in each social network. In this way you will get the followers you have in them to join your FB account and increase the viewers in the live ones. On the other hand, you will reinforce your personal brand, since you will become more known among your new followers and they will also recommend you to their friends to see your Facebook live streams.
Customize Facebook Live tools
A good way to promote your content is that correctly configure the options offered by the platform. This means that you should take full advantage of all the functions. For example, it is important that you put an attractive title and a description of your live shows.
You will also need to update the tools so that participants can give their opinion and have the option of sharing the link of your videos with other users. This way you will be able to keep your audience active and make more and more people join your broadcasts.
Deliver a quality product
If you want to increase engagement consistently it will be important that you deliver high quality live streams. For it You must take into account the setting, lighting, image and sound that you will use in your live shows. An efficient combination of these elements will result in an excellent broadcast, which is highly valued by viewers.
Interact with your audience
It is convenient that you make viewers feel important, so it is recommended that you read their comments during the broadcast and respond by naming their user. With this you will achieve empathy and generate increasing participation. You also have to consider make some calls to action so that your followers stay active and do not get bored of having a passive attitude within the transmission.
For this you can ask them for ideas, have them choose the time of a new broadcast and select a theme for your next Facebook Live. Another idea that you can carry out to interact with your audience is to carry out live broadcasts with questions and answers. With this strategy you will know not only what viewers think of your brand, but it will also help you to focus new direct messages on topics of interest.
Share your screen
Another interesting idea that you can do during live broadcasts is to invite one of your followers to share your screen. To do this, you must press, within the list of viewers that you will find in the right column, the name of an account. Then send them a notification to get it accepted and they can live trade any topic they want.
Create streams with “How to” themes
You can use Facebook Live to tell your viewers how to do some homework. It is important to use this alternative when there are special dates that are coming up on the calendar. For example, for Christmas you can teach your followers how to prepare low-calorie meals.
Show information in the direct about important news
Some external events are likely to affect your personal brand or profit. For this reason, you can use these situations to your advantage by making live broadcasts showing what happens and how it impacts your products or services. You can also carry out this strategy to comment on what happened in brands of other influencers or companies.
Organize contests
Another good idea to increase viewers on your Facebook Live is to run contests so that your audience wins concrete prizes. You should think that it is not only necessary that you can offer products as a reward, but you can also give away discount coupons in your store or in recognized companies and that are related to the theme of your profile.
Use recognized streaming software
It is important that you deliver to your audience not only good sound and excellent picture quality, but also You must ensure that the visibility on the viewers’ screen is as good as possible. For this you can use the native Facebook tool, creatorstudio.
But if you want to go one step further and stand out from other streamers, it will be convenient for you to use appropriate software. There are several that we can recommend, but among the most prominent are the Open Broadcaster Studio (better known as OBS Studio) and the streamlabs. You can download them by entering https://obsproject.com/es/download and https://streamlabs.com/, respectively. With these tools you will be able to edit any graphic aspect of the transmission online, which will create the atmosphere you need.
Find out how to make the most of having a large audience on Facebook Live to boost your brand and improve your revenue.
To earn a living with Facebook Live you should make the most of the platform to .
If you want to know how it is done, then pay attention to the following tips:
Invite influencers
In order for you to become known in a short time, you can invite people who are already recognized in the community to share your screen live. It is important that you promote your lives indicating that you will be with a Facebook celebrity. In this way you will get the followers of the influencer to start participating in your live broadcasts.
As your audience grows, the chances of monetizing streams will improve. Do not forget that You must have at least 10 thousand followers, get 30 thousand views of 60 seconds in the last 2 months and comply with Facebook policies so that your account is accepted to display advertisements.
Write product reviews
A good idea that you have to make a profit with live broadcasts is to test products that are delivered by companies with which you signed a previous contract. Within the direct ones you will show the benefits that the articles have and you will teach the viewers how to use them and the advantages that they will obtain when buying a product of the brand.
Show indirect advertising
Another path that you can choose is to passively display company-branded signs. This means that you can place behind you or somewhere strategic on the screen, images that represent the design of a product or a particular brand. With this action you will get the service or item you want to sell into the viewer’s subconscious, which is the first step in the sales process.
Interview users in your company
You should not only choose outside organizations to earn money from advertising, but also You can promote your own business premises or your products. A good way to do it is to conduct interviews with users within a space prepared to highlight the advantages and benefits of your venture. In this way you will be able to generate expectations among the followers of the live video, which will help you maximize profits.
Encourage them to give you stars
The spectators they can send you as many stars as they want during transmission. These badges are a kind of donation that you can collect after 30 days of receiving them, as long as you belong to the Level UP program. For €1 a follower will get 100 stars to donate to you
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