measure performance of the actions that are executed in instagram It is not a simple task. Therefore, determining the success of strategy campaigns becomes difficult if technological tools are not used.
For this there is the native function “Instagram analytics”. Which will allow you to measure different aspects that are related to the impact and scope of your actions on the audience.
If you want to know how this tool is used, you should continue reading this post. Also, we’ll explain other aspects of the feature and how you can get more results with other third-party platforms.
What Instagram tools can we use to measure the results of my campaigns?
Companies and influencers require appropriate tools to measure the success of their campaigns on social networks.. Part of his job is to see how helpful the decisions they’ve made have been in getting a reaction in the past. new and old. To achieve this, instagram places a series of tools known as “Instagram analytics”.
Which will allow you to study statistics related to your campaign. you will be able to see the number of followers who began to follow you, those who left, how many interactions you had in a certain period, the most active hours and days of your followers and other items.
It is important to use these tools because they will help you to improve the purpose of your and publications. You should not forget that Instagram is interested in companies having successful campaigns on your social network, because they make it more successful and popular. Therefore, they will help you in everything they can so that you have benefits.
Why is it important to always monitor the data and results of your campaigns?
As we mentioned before, the data and results of the different campaigns that you tell them in instagram They will be measured by means of different indicators that will help you to know if the actions you have taken are the correct ones. You will be able to know this through the impact that the number of followers and interactions that have been created will have. Therefore, it is necessary to monitor the data constantly in order to understand the tastes of your audience and in this way compare them with your actions.
Namely, With these results you will know if you should modify any of your messages, continue maintaining them or change design styles to help you create positive sensations in the followers. By this we mean that the stage of control of deviations and execution of new strategies is one of the most important in the content marketing process.
Learn step by step how to use the Instagram analytics tool
When you apply to instagram that your account is businessyou are counting on the possibility of accessing the tool “Instagram analytics”. This is one of the most complete functions to know the measurements of interactions, content and followers on the social network.
We will show you below the steps you must take to efficiently use this important element of statistical analysis:
Access Instagram analytics in your account
As we told you before, the first thing you will have to do is register your account as a business user. Then, you must access it to start using the analytics. Once you’ve logged in, go to your profile pressing your photograph and click on the icon of the 3 horizontal lines, which represents the options menu. Next, you will have to click on the function Insights so you can access the tool instagram analytics. It has a tab audience, content and activity.
Get to know the Audience tool
In this section you will be able to know the data of your followers and other aspects related to them. The size of each bar of the histogram indicates the proportion that each type of user participates according to their category.
These classifications are the following:
- Location. You will be able to know from which geographical area the majority of your followers are from. In addition, you will manage to divide this variable into cities or countries.
- Age range. You will be able to know in what age range most of your followers. Additionally, you can divide it into men, women or if you prefer you can analyze it all at the same time.
- Gender. You will have the option to see if the people who follow you are mostly men or women.
- With this information you will know what is the time range in which your followers are checking your profile more frequently. You can divide this into hours or days.
Study the Activity function
In this tab of the tool instagram analyticsyou will be able to know different aspects about the activity of your account and how the users with your content. The main thing you will find is the total number of interactions, divided into days.
At the bottom you will be able to see the following statistics with their respective measurements:
- visits to profile.
- Clicks of URLs to websites.
Then you can find the section Discovery. In this section you will know when your site has become more popular, what is the scope of accounts you have had and the impressions in each case. This variable is studied under the temporal measurement unit of days in order to be able to compare the measurements in a homogeneous way.
Analyze the Content tool
In this section, You will be able to divide all the measurements and interactions, being these divided between publications in your account, stories and promotions. A great advantage of this section, is that you can organize the content to know it under different characteristics. This will help you better understand what type of content is best and why it has been more successful than others.
List of the most important KPIs to measure the performance of my campaigns and strategies on Instagram
To know the success of your campaigns on Instagram it is important to use the measurement of the Keys Performance Indicators (KPIs)which can be translated as Key Performance Indicators. Know what are the KPIs most important, it will allow you to measure the performance of your campaigns more accurately.
We will show you below which are the indicators that you will have to focus on:
Number of followers
The number of followers should always be the first indicator that your campaigns or strategies are being successful. The more people start follow you, the more interesting your account has become for different users. This will help you be best positioned by the Instagram algorithm so that you become the best accounts that deal with a certain topic.
Interactions or likes
Once you know the number of followers, It is important that you analyze likes as one of the biggest indicators. User interactions with your post mean that you are generating positive empathy in them, so they get used to “that they like you”. Therefore, with this you will realize that they not only go through your profile and continue to another topic, but are interested in the content.
Comments
Your user comments on your account posts are undoubtedly a great indicator that your brand is succeeding or not. The objective that you must pursue is that these comments are positive towards your brand. Therefore, always try to answer some to generate more interest from users in having more interactions in the future.
The best external tools to measure the results of my Instagram campaigns
Although the Instagram analytics feature is very useful, many users prefer to use additional tools to analyze the scope of results of advertising campaigns. Some of these provide you with deeper content, with detailed studies of different elements of your bells.
Let’s see below which are the best third-party tools to measure results in campaigns on a social network:
agorapulse.com
This platform that allows you perform an analysis of accounts of several social networks at the same time. That is, it also works on Twitter, LinkedIn, YouTube and Facebook. You will be able to manage profiles, create scheduled content, place automatic comments as a response and many more functions. It has free tools and other paid tools with which you can save time and obtain much more complete reports.
hootsuite.com
With this tool you will be able manage Instagram or other networks at the same time, since it has a specialized platform for this task. It has the option of carry out advertising campaigns and schedule posts.
In addition, you will have the possibility to upload CSV and create posts in bulk without forgetting anything, because you will have the automatic actions function available. You will be able to measure the results in all your campaigns seeking to improve the impact of your account thanks to the complete report that will be delivered to you in different types of format. It has a free version and one paid license that will allow you to access more complete reports.
buffer.com
Buffer allows you a deep and detailed analysis of all the actions you perform in the different social networks of your company, especially in instagram. Counting on the option that it offers you to carry out this task at the same time. It is important for this that all publications are made through the tool so that it can efficiently measure interactions. It only has a paid version, but you will have 14 days free so that you can evaluate it.
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