Nowadays, It is considered the largest professional social network in the world and, for this reason, It has more than 150 million active users and of them, 3 million are in Spain. Taking into consideration that it is a platform that It is present in more than 200 countries.
However, this great fame is mainly due to the fact that, both on a personal and business level, LinkedIn is ideal for optimizing your brand, gaining greater visibility, getting contacts, attracting traffic and even networking.. Reasons why, is in full swing.
That is why, today, it is essential to know how this social network works and, in addition, put into practice certain recommendations with which it will be easier to grow in it. Therefore, through this post, we want to show you how LinkedIn differs from other social platforms and the best tips to boost your personal brand from there.
How is LinkedIn different from other social networks on the Internet?
Since the end of 2002, it was founded LinkedIn like a social network is aimed at facilitating the connection between various users around the world for professional and commercial purposes, beyond supporting personal relationships. Therefore, from said platform, there are numerous companies, companies, organizations and personal brands that They seek to promote themselves and network.
Now, compared to other social networks, LinkedIn stands out for being a purely professional online site. Since, unlike Facebook, Twitter or Instagram, for example, LinkedIn it works like a virtual directory for business people. That is why, the most famous professional social network allows the connection between professional contacts to search for work and offer or select employment positions when companies need to make a new contract.
So, promise assist in the active search for employment and the generation of professional contacts, basically. Thus, the main objective of the platform is allow community members to maintain a list of contact details of users with whom they have some level of relationshipknown as “connections”.
Therefore, people are free to invite any other member to become a connection in order to do so. build a network of contacts and find job opportunities more easily. Since, they can see said lists to search for candidates.
That is why, LinkedIn works as a useful window for create, promote and display updated information about your work experience, locate people from different sectors to get in touch with them for professional purposes and gain new knowledge about your subject by participating in discussion groups from anywhere in the world. Which, It is not possible with other conventional social networks.
Learn the best tips to grow on LinkedIn and boost your personal brand
Now, since it helps a lot to stay active in LinkedIn and achieve a presence in this social network, it is of great importance to know How can you grow on this social network and boost your brand to gain greater visibility?.
Therefore, below, we mention some interesting recommendations that you can put into practice to achieve your professional goals with the help of this online site:
Optimize your profile photo
One of the most fundamental keys to gain visibility on this social network is exhibit one that generates completely professional expectations and characterizes the value of your personal brand. In this way, focus on showing a current photograph that can refer to what you are today, in order to build trust in other members of the platform.
In addition to this, choose to use a photo that contain a neutral background and prevent anyone else from dating you there, since it only matters that they know you. Of course, Do not forget to smile to indicate that you are a nice person and thus, transmit the best possible energy.
Use a good profile background
Just as your profile photo is essential to attract the public, A good background is also a great help in building your personal brand on LinkedIn.. Which, by default, is a kind of blue background that does not produce any interesting effect on people.
Therefore, it is best to modify and personalize said fund in your professional network profile. To do this, you can choose use the appropriate measurements (1,584 x 396) Y generate original image with the help of a graphic design program that offers quality results and is associated with what you hope to convey. Note that, this background is a key visual support of what you post on your profile.
Place a perfect professional headline
If you want other users of LinkedIn are impressed by It is important that you know how to make the most of the 120 characters available to present there what you do and for whom you do it. To do it correctly, start with use keywords correctlysince this will be the most neuralgic part around SEO in the search algorithms of the platform.
Therefore, using the appropriate keywords, you can get the attention of bosses, clients or suppliers without much effort. In addition to that, try to expose attractive information that can “sell yourself well” Before your target audience, avoid using abbreviations because this will reduce the readability of the text and uses fully optimized spelling.
Focus on showing off your personal brand through the extract
Basically the LinkedIn excerpt is a space of 2,000 characters in which the members of the professional social network have the opportunity to present themselves and expose what kind of professionals they are or what they do, in order to grab the attention of other users. Consequently, it is classified as one of the most fundamental parts of the profile of LinkedIn.
In this sense, so that you can differentiate yourself from other professionals, address your target audience in a special way, show off your personal brand through said space and use it as a cover letter where you can make a good sale of yourself.
It is valuable that you take into account certain recommendations, such as:
- Before building your statement, answer the following questions: What do you want them to know about you? How do you want to tell them? And how do you want them to feel when they read your statement?
- Use keywords to influence, again, the SEO of the search algorithms of the social network.
- Focus in write short paragraphs. In other words, three or four lines are enough.
- Share your achievements and aspirations in story formso as not to bore viewers with data based on your work experience.
- To get even more attention, includes visual elements such as links, images, videos or presentations. Which will give more life to your extract.
- Do not forget add calls to action and contact details (email address or phone number). This will be essential to facilitate the I will contact youin case they require your professional services or wish to establish a connection.
Customize your profile URL
By default, the URL of LinkedIn profiles not well optimized and, before that, it is essential to personalize it in order to enhance your profile and improve your personal brand. Which is completely useful for position yourself better in the search results of the social network and show a much more professional appearance to the audience.
Now, when modifying it, keep in mind that this URL may have between 5 and 30 characters (letters and numbers only). Also, you must not use spaces, symbols or special characters. Additionally, it considers that it is not possible to personalize your URL more than three times in a period of 6 months.
On the other hand, in order to customize the URL of your profile, You must follow a series of steps that we detail below: Click on the icon “Me” > select “View profile” > Press on “Edit URL and public profile” > Click on the icon “Edit” next to your public profile URL, in the Edit Custom URL part > Enter the last part of your new link in the text box > Tap Save.
Interact with your contacts
Also It is very important to interact with your network of contacts within LinkedIneither by answering their messages, commenting on the updates of your potential contacts and taking actions that encourage your open participation in the social network, without falling into spam. That way, you will produce a greater impact on your public and you will make them remember you.
Also keep in mind that, it is essential to be friendly and polite with all these members, to be able to receive the same from them. Added to that, you can look for some reason to write to them and show them that you really care. Thanks to this, your online visibility will increase and you will be able to establish strong ties with many users on the social network.
Always personalize your invitations to connect
Basically, Invitations are the number one means of networking on LinkedIn and that is why, every time a user sends an invitation to another member and they accept it, both will become first degree contacts. Now, when you do that, it is possible to add a personalized message to introduce yourself and give the recipient a context.
In this sense, it is considered relevant to always personalize your invitations to connect, because that way you will make your personal brand stand out much more from the rest and, apart from that, you will get them to accept you much faster.
Assessing that, to make completely irresistible invitations, you can take advantage of the following recommendations:
- Put your education, kindness and sympathy in the foreground when writing a new invitation. Which is an infallible help to inspire confidence and acceptance.
- Choose mention common contacts, areas of interest or all those aspects that have caught your attention from the profile of the user in question. With that, you will show that you have read their profile and have some professional or commercial interest.
- Although it is decisive that you name areas of interest or special aspects of your professional profile to the user, avoid being commercial on the first invite. Instead, it’s better to be nice and interested. in the form of “greeting”.
On the other hand, to customize your invitations correctly, go to the profile of the member with whom you want to link and click the “Connect” button. Then press on “Add a note” and add your personalized message in the text field for like this, click on “Send invitation” and ready.
post consistently
Another effective tactic to grow on this site and maximize your personal brand, is based on constantly posting. Considering that these elements are the first that other people can see when accessing LinkedIn and therefore, It’s the best way to…
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