Despite pinterest has not yet managed to rank the height of other social networks What Facebook, Twitter or Instagram. This platform has a large number of functions and tools which makes it ideal for your marketing strategyso it is very important that you begin to familiarize yourself with said portal.
This platform stands out for being a collection of images by categories that they can be uploaded by you or by other members of the social network. In this way, you will have the opportunity to show your customers each one of your products and services through images and videos that you have made.
Therefore, pinterest It has become the ideal place to find something of inspiration and solutionswhich has led it to become an excellent option for companies and entrepreneurs. That is why we are going to teach you a little more about it below. social network and why you should start making use of it.
What is Pinterest and what is this social network for?
It can be said that this platform is nothing more than a visual social network where each of its members can share videos, images, infographics and any other type of content that is available online where you currently have more than 320 million registered users. where each of them can create your own projects online and thus use it as a box of ideas to share on the network.
All this has led it to be used as a idea catalog thanks to that it allows archive, organize and share each one of your photo albumswhich you will be able to group by categorieseither hobbies, interests, themes, among others.
Furthermore, it is important to mention that this social network It’s very similar to the style of Google+ and Facebookbut which works at instagram style where users must go sharing media filesEither for show your ideas or products. This is how here they have the opportunity to show all the complete processes in each of their publications.
Taking all this into account, it can be said that pinterest It serves so that all its members can interact and share information with other users, managing to get content of great value that manages to have a great social impact and follow-up. And it is that here you will not only have the opportunity to share your files, but you will also be able share everything published by other members of the social network.
Pinterest vs Instagram: Which is better and how are they different?
So much instagram What pinterest are two visual social networks where their main strength are photos and videosthus allowing users to see in detail everything that the other members of the platform offer.
However, despite being two very similar applications, each of them has its own differences, which we will show you below:
- In the case of instagram users can only place links in bio. Meanwhile in pinterest these links can be placed in each of photo albumsso each of the publications can take you to a blog, video, website or online salewhich will allow you show your products on a larger scale. Therefore, instagram just let you focus on the images that are offered on its platform, while this other social network also allows visit other websites.
- In the case of the hashtags You can also find a difference between the two applicationsand it is that in the case of instagram This allows you to use up to total of 30 hashtagsbut if you use over 11 you can look like a spammer which will not be beneficial to you. In the case of pinterest you can also use the hashtags but if you use them you’re just going to lose traffic because this will drive away links to your blogs or web pages. That is why it is best to use only one hashtags only related to your company.
- Other differences between the two social networks What is it blue color photos work best on instagram, while on the other platform they work better the pins with red color.
- instagram stands out for receiving like on their photoswhich are used with more frequently than the pinners of Pinterest, the same goes for comments.
- In the case of instagram It can edit photos through filterswhile in the other social network this is not available.
- instagram is a mobile app which is mostly used in mobile phones and not computers. pinterest is also a mobile app but it is still growing and is used mostly from the computer.
Considering each of the differences of these two social networksyou will surely wonder Which of the two is better? And it is that being able to choose between one and the other will basically depend on What are your objectives and the type of business you have. And it is that if your main objective is get engagement then the best option for you is Instagram.
While if your objectives are others like those of get more sales and increase traffic for your websites or blogs, then Pinterest is going to be your best option. However, for your business strategy the most favorable thing is that you make use of the two platformswhich will allow you to reach a larger audience.
Finally, it should be mentioned that the main difference between the two in terms of sales strategy is that Instagram does not allow links in the descriptions of your posts, which means that you will not be able drive traffic to your websites, Meanwhile in Pinterest if you can do it. That is why it has become the second site to get web traffic behind Facebook.
Learn step by step how to create a Pinterest account for you or your brand
If you are not yet part of the pinterest community and you want to join her in order to enjoy all its functions What upload photos, videos, send traffic to your websites, among others, then it will be necessary for you to carry out registration on your platform. Keep in mind that this is a very simple process and similar to the registrations of other social networks What Facebook or Instagram.
In this way, follow each of the steps that we are going to teach you below so that you can open your personal account or for your brand:
- To start you must Enter the official website of “Pinterest” and there you must click on “Check in”.
- Then a box will appear where you must enter your email, password and age. You can also indicate if you want sign in with your Facebook or Google account. Once you have entered your data you must click on “Continue”.
- Now one will appear welcome window where you will be asked what you want to be called within the social networkhere you simply have to choose the name you want and select the button “Following”.
- Another new window will appear where you must specify your gendereither woman or man.
- once selected sex you must select the language and the country where you reside.
- next thing will be select the categories that interest you the mostin this case you can select up to one total of five categories. This is done in order for the social network to provide you only with content that is of interest to you. Once the five categories have been selected, you must click on “Done”.
- After this you will have created your Pinterest accountthis way you can start to enjoy all its servicesas well as share all your images and videos with other users of the social network.
Tips for using Pinterest and boosting your brand strategy
As mentioned earlier in the post, pinterest It has become an excellent option to enhance what they are sales strategy, especially if you want Get traffic for your online sale, blog or website. This is because each of your posts may be accompanied by a link.
This link is used so that users can go to a specific website where they can learn even more about product or service you offer. That is why here we are going to teach some tips What can you keep in mind so that you can get everything out of it? the possible profit to your account in this social network.
To do this, follow in detail everything that we will teach you below:
the pins
One of the advantages of pinterest is that it allows you use the pinsthese are the images and videos that you post on your social network account. However, for what It is the brand or sale strategy, the most important thing is the link that goes in the image, since every time someone is interested on your image or video will access your link and that way you will achieve get traffic to your website.
Turn your personal profile into a business profile
If you already have a personal account at the social networkthen the best you can do is turn it into a business pagesince this will allow you to enjoy all advanced presentations that this type of page offers you. Here you will be able to know the statistics and analysis of the pins, what are your enriched pins, promotional, among others.
Note that if you convert your personal account to a business one you must contribute all the data related to your business, as well as its logo. All this will make the different users who access your publication They can know much more about her. In addition, you must add your website which will be displayed on your profile, thus allowing users to access it easily.
Be clear about the themes of your boards
most of Pinterest members often make mistakes when organize your boards, and is that this tool is one of the most important to achieve increase sales and visits on your website.
For this you must take into account the following:
- Keep in mind that if you do not have a well-defined what are your main themes You may have some drawbacks in the expected results. Ideally, in this type of case, you should be very clear that boards favor your brandas well as include those who interest the public.
- It is also important that you choose the most suitable names for your boardthese must have a quite attractive and easy to remember title and that describe your brand. In addition, you must take into account that each of the boards of your account appear individually, so each of them must be achieved his own followersthis means that you must pay attention to each of them to achieve the desired success.
- Another point to take into account is the description of each the boards, This must be the most appropriate possible as well as introduce into them keywords. All this will make it position itself very well within the platform.
Use high quality images
Images are one of the most important elements in visual social mediasince they are the ones in charge of attract public attentionso they must have very good quality and be really attractive. With this in mind, it’s…
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