The traditional and digital media are currently in an interesting struggle to accommodate the largest possible audience, however, experts estimate that in the short and medium term we will see how Media such as: print media, television and radio will go into the background and it will be digital media such as: web pages, podcasts and live broadcasts that will They will take absolute power in terms of attracting the public..
This is not to say that traditional media have no relevance today or that they will cease to exist, but it is possible that they will stop being the means of choice for the majority of people who seek to stay informed and entertained with other formats closer to the digital world just a click away.
In this article you will know What are the differences between the podcast and conventional radiothat although they are two terms that are often confused when creating content, each one has its very well-defined history, structure, and styles.
What is a podcast?
The term podcast is the result of the union of the words “iPods” which refers to the device Manzana, which is digital and portable, since “broadcast”which refers to the dissemination of information.
So if we add these two definitions we would get that A podcast is an audio or video format that is broadcast online and its content is scheduled in chapters or episodes. Many define the podcast as the new version of the radio, since it contains many aspects similar to conventional radio but also has notable differences.
Podcasts can be recorded in different formats, there are only audio and also video. Basically they are programs where interesting information or content is provided for users who can enjoy the episodes that are recorded or also broadcast live. These can include interviews, conversations between moderators or also be monologues where a single person is the one who communicates with the public.
Differences between a podcast and conventional radio
There are notable differences between these two concepts that we must take into account to understand how they vary from one to the other, among them are:
In a podcast you have the power to choose
The radio allows you to listen to a series of quality information and with varied content, only You don’t choose what songs to listen to, you have the possibility to choose the radio station, but not its programming. Otherwise, it is what happens with podcasts where you can enter the playback platforms and choose the topic or episode you want and when you want.
The radio is always on the air
Another of the most notable differences between a radio program and a podcast is that these are always on the air and there is no way to stop or delay them to get the full information or from the beginning. On the radio they are usually repetitive with the information because they are aware of the lack of continuity that exists on the part of the audience.
in a podcast You have the option to go back or forward each program to your likingas long as the show is not being broadcast live, in which case you will only be able to play with the lapses until the episode has been recorded.
time restrictions
This is a quite notable difference between radio and podcasts, on the radio time is a very valuable resource, there are commercial breaks, informative commitments, the culmination of a program so that another starts according to the programming grid, among other reasons that make of time restriction a disadvantage of listening to radio. In podcasts, however, You can be the owner of time and enjoy the programs as many times as you want, without limits.
Content for everyone vs exclusive content
The radio aims to create content for the masseswhile the podcasts create content for specific niches.
Ease and speed
Not everything is negative for the radio, This has the particularity of delivering a lot of information at the press of a button. Instead, the podcast needs you to be the one looking for the information.
Content expires on the radio.
All the information that you can acquire on the radio is lost once it is published and you do not have the way to listen to it again. In a podcast you will always have the information available to watch or hear in the future.
Linear vs dynamic consumption
If you place the radio on a horizontal timeline, you’ll notice that you can’t jump forward or backward in it, you must. you must wait for the intermission time to listen to the program or segment that interests you. With the podcast you can skip through each section of the show until you get the topic you enjoy consuming.
Follow the schedule
Radio listeners should be attentive to the times where the programs will be broadcast, since they are not repeated as frequently. In the podcast you do not necessarily need to know the schedules to which the episodes are uploaded.
Ownership and distribution rights
East topic is quite controversialsince it includes the legal aspect of a project, which may be different for every country in the world.
In general terms, the radio owns music reproduction rights which are paid to the authors and companies in charge of granting the permits and in a podcast, the issue of obtaining the licenses is much more cumbersome, since you must locate the authors or owners of the rights to pay the expensive permits that can get out of the budget of the program and make it unfeasible.
Scope
The radio usually has a limited range and is dedicated to creating valuable content for local communities and specific countriesinstead the podcast can be heard and seen by anyone on the planet with internet access.
Freedom of expression
with the podcast you are free to communicate without any kind of limitationas long as the digital community and the reproduction platform policies allow it, but if you compare it with radio you will notice a fairly wide difference, since on the radio you have to comply with laws issued by governments that limit the use of certain words and information.
Feasibility
Having a radio program is extremely expensive, you must pay for the space that your project has on the station’s program schedule, which is usually a considerable amount. Instead you can create a podcast using just a microphonegood content and supporting you in the tools that the internet offers you.
organizational structures
In a radio station there is an organizational structure like any other company, where what the chain of command requires of those below said hierarchical structure must be fulfilled. This makes the work dynamic more rigid and less creative.. instead with the podcast there may be a smaller group of people where everyone has a voice and is taken into account for important project decisions.
commercial obligations
In a radio program you cannot omit commercial commitments, since without them you will not be able to finance the program and the station will lose money. The podcast in this particular is much less demanding and you can choose to mention business partners as well as not doing it, as well as only showing them in the initial and final credits.
Titles and credentials
As usual, radio stations require a college degree or specialized courses in radio and voiceoverwhile the podcast does not necessarily require that you have this type of studies, which will always add professionalism to your program but are not an obligation.
Benefits of creating a podcast
There are many advantages that creating a podcast can bring you both personally and professionally speaking:
- Creativity: when creating a podcast you have complete freedom to put your ideas to flight and translate your final product into a program.
- Audience: you create content for a new audience that shares your personal tastes, so you don’t have to pretend to be someone else or create politically correct content.
- Visibility: Your podcast can be seen in very remote places on the planet, since the distance between you and your audience is only one click away.
- Monetization: You don’t have to wait for a telecommunications company to pay you a salary, you can generate income yourself through your podcast.
- networking: By being immersed in the digital world, you will have the possibility of expanding your network of contacts and achieving excellent commercial agreements both for the growth of your podcast and for your professional life.
Best platforms to publish a podcast
When publishing your podcast, the question may arise as to which is the best platform to do so, then you will know the five best ones:
Spreaker.com
This is a platform that allows you to create, distribute, monetize and measure the results of your podcast, which makes it one of the best and most complete web pages that exist to publish a podcast. Spreaker gives you tools both as an independent podcaster and as a business customer.
Among these tools are:
- Have multiple podcasts in the same account.
- Multi-episode programming so you can organize yourself better.
- Detailed analysis of the reach that your program has had and what is the performance that it has had on the platform.
- live podcasting and chat in real time.
- traffic generators of your ads.
- And a lot plus.
ivoox.com
You can use this platform both in computer as in its mobile version.
In it you can publish your podcast completely free of charge and it offers you various advantages that will be very helpful, such as:
- Unlimited storage.
- Detailed statistics.
- Recommended programming.
- Creation of lists of episodes.
- Friendly and visually attractive format for the audience.
stitcher.com
Created since 2008, It is one of the platforms most used by the American public. It is an exclusive platform for audio format podcasts, as well as offering internet radio playback services. Stitcher is compatible for both computers and smartphones and the most innovative thing about this platform is that it is compatible with more than 50 vehicle models, so it can be used directly from your car.
It is recommended that you use the Premium version of this platform that guarantees a series of very important benefits when publishing a podcast. The subscription has a cost of 4.99 euros per month or you can pay the annual subscription for an amount of 34.99 euros per year.
soundcloud.com
Undoubtedly, one cannot ignore one of the favorite platforms of many podcasters around the world. Beyond being a platform that only publishes podcasts, Soundcloud has become a social network widely used by people who consume all kinds of digital content.
This platform started as a network made just for musicians, so artists could share their creations, and then it evolved into…
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